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Using Time As Your Will Writing Ally

2012-01-02T10:59:00.000-06:00

When you sit down to write there aretwo powerful time tools you can call upon: the obsession and thedeadline. Both are useful and if used right they will help you getthe kind of results you want. However each should be used atdifferent times and for different occasions. If you do use them,you’re almost guaranteed you’ll never have any problem writingthat book of yours and more than likely in record time. But if you'renew to writing and you’re just learning how to write a book youmay not be as familiar with them as you’d like, and not know how orwhen to use them correctly and to your advantage. Here’s some tipson how using them and the amazing results you can expect to get witheach.

First there's “The Obsession”.This has nothing to do with some muse sitting on your shoulder or themythical wonder of inspiration. Let's say that several months ago,just for a fleeting second or two, a thought popped into your headthat you’d decided to write a book about it someday. Perhaps youhad the topic or story idea all fleshed out in your mind and you knewexactly what you wanted to say.

And then, POOF, the moment wasgone. Just like that.

Then a few weeks later, out of theblue, the thought to write a book came back but this time it lingeredfor a minute or so. A month after that, it was a 15- 20-minutedaydream. Now it has become all you can think of. You’re driven bywho knows what, but when you wake in the morning, it’s on yourmind, and it stays there even after you fall asleep, haunting yourdreams. This is the obsession of writing your book you need.

The result of this process is almostmagical. One day you’ll sit down and you’ll arise, refreshed, afew days later, with your entire book completed.

How do you bring this obsessionabout? It’s not difficult. After you’ve finished reading thisarticle, just think about the book you want to write, if only for afew seconds. Write it down on a scrap of paper or even better a“to-do list”. Tomorrow, remind yourself to do the same. As wellas the day after that, and the day after that.

Each time, think about your book fora longer and longer period. After just a few days, you’ll start tosee that the thoughts are coming by themselves, now. And you’regiving them more and more time.

Don’t write, just think. Watch asthe thoughts become an interest, the interest into a passion and thepassion into an obsession.

This is the kind of technique I hearabout when other writers tell me they couldn’t believe it but theyjust sat down and before they knew it, the book was writing itselfand without thinking about it, it was nearly half done, or evencompletely done.

Now on to the deadline for writing yourbook. Here’s the logic behind this strategy. If you give someoneall the time in the world to do something, how long does it usuallytake them? That’s right, all the time in the world.

Giving yourself until next week toaccomplish something is a good start, but I’ve learned that theshorter the deadline, the more impending the goal, the easier it willbe to accomplish that goal.

So, instead of saying that you’vegot to finish your book in a few weeks, or this chapter in threedays, I tell myself that I have an immediate deadline of five minutesto produce 200 words. I’ll be able to master that only if I have asubstantial blueprint for my book, and if I write (er.. type) asquickly as I physically can. If you write 200 words in five minutes,you’ve got a 10-page chapter in just 75 minutes of writing. That’sprogress.

Start using time as you’re ally,rather than your enemy. If you can master either of these techniques,you can write your book faster than you ever thought possible. Ifyou get control of the time factor you will make it happen if you letyourself.

Come back next time for more tips,tricks and techniques to assist you in your writing,marketing andsales efforts. Remember we're all in this together and I'm pullingfor you.

Mahalo.

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For environmentally smart resources tohelp you with your Online Business check out

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Fast easy resources to help you withyour marketing, save a tree by not wasting paper, be environmentallycorrect and have some fun and learn something to boot!

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Writing Historical Fiction - George Washington Slept Where?

2011-12-05T11:26:00.001-06:00

Ah as fiction readers and writers weall dream of far off exotic lands, interesting places and scenariosto explore, and fascinating people who live more exciting lives thanwe do (I am not sure but I don't think I ever read about James Bondsitting in his PJ's eating pizza at his computer, er.. not that Iever do...). Some even dream of far away times, whether as a sciencefiction writer one thinks of the future, or one thinks of past times.I know my wife loves reading about the middle ages. Me, I prefer thelate 19th and early 20th centuries. Whatevertime period, past, present or future, is your favorite or preference,you find many stories written about each period.

Ofthe three time periods, writing historical fiction is probably thehardest . For present day issues you can just write about the worldaround you. For futuristic science fiction and fantasy, well you makeup the world and its rules. But when writing about the past, one hasto be very careful and make sure you do your research.

Somequestions you need to answer are:

What and how did people eat back in your period?
What did they wear?
How did they get their goods?
How long does it take to travel 5, 10, 100 miles?
What were the social customs?
What were the trends of the day?
What were the major news stories of the day?
What kind of houses, how did they heat them and how many to a room?
What were the houses made of?
And so on and so forth.

Yousee you have to be careful not to imbue your characters with modernday values or thoughts. True most of human nature hasn't changed overthe last few million years, but our attitudes and how we believed theworld to be was different even 25 years ago compared to today (Interwhat? World Wide What?, yes I remember time before the internet PC'sand GUIs, how did we ever survive back then?). People who readhistorical fiction know about and are interested in the period youwill be writing about. And they tend to be very knowledgeable and ifyou try and pull a fast one, well they will suss you out and throwyour book away, very fast. So do your research.

Bevery careful when writing abut historical figures as well. You can'tbe making up new stories about them as you might end up being suedfor libel (yes it seems even the dead have rights these days) bytheir heirs or historical societies. The best thing to do is createyour own character who might have known the person, or served withthem etc. They can have some interaction with the historicalcharacter, but no new made up deep dark secrets should be invented.Events can be used, but again be sure to stick to the facts, juststretch the behind the scenes, you just add thoughts of yourcharacter who was there, but not necessarily a major player in thehistory books.

Whatgenre works with historical fiction? Well just about any if youreally think about it. You can have a detective investigating theBoston Tea Party, or maybe a romance aboard the Lusitania, or maybean adventure with the Crusaders, or a student of Leonardo Da Vinci's. Maybe even write a story, and go back and change a few tidbits hereand there, and all of a sudden you are in the 18th Century court ofthe Czar of Russia! The ideas are endless, and only hampered by yourimagination. Just get your facts right and you can do anything.

Allin all writing historical fiction is a fun escape to a bygone era,one where you can wonder what it was like to be in a simpler time.Get it right and you can find unbridled success. Just be sure to takecare and do your research or the readers will skewer your work.

Mahalo.

Comeback next time for more tips, tricks and techniques to assist you inyour writing,marketing and sales efforts. Remember we're all in thistogether and I'm pulling for you.

Mahalo.

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Fasteasy resources to help you with your marketing, save a tree by notwasting paper, be environmentally correct and have some fun and learnsomething to boot!

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Recycling Your Content For Profit

2011-11-30T11:39:00.000-06:00

Theinformation age is wonderful in that it is easy to create informationto share with others. But once you create all this wonderfulinformation what can you do to make a profit with it? Well if thecontent you develop is of good quality you can always sell yourcontent for profit. Here are a few ways to increase profits byselling your content

1.Repackage your web site content in to different products to sell. Youcould create speeches, audio books, classes, and video tapes withyour content.

2.Divide your content up and use it for promotional articles. You couldsubmit them to other web sites or ezines for publicity. Just add yourresource box.

3.Allow people to link to your web site's content. This is a fast wayto get hundreds of people linking to your web site.

4.Add to your content and create an ebook to sell. You don't want tosell your free content, but if you add to it you can. It's an extraprofit stream.

5.Compile it into a free ebook. You could submit it to free ebookdirectories. Use it as a bonus for when people subscribe to yourezine.

6.Use your free content as a lead in product for your fee based contentor private site. Just allow them the option of up grading to the paidversion.

7.Place it on follow-up autoresponders from your web site. This is agreat way to remind people to come back and revisit your web site.

8.Create a free bonus out of your content for your main product. Whenyou add new content, remove the old content and create a bonusproduct with it.

9.Use the content to create a press release. This works well if youneed extra information for your press release announcement.

10.Trade content with other web sites. It will give you the chance toget new content and promote your web site at the same time.

Come back next time for more tips,tricks and techniques to assist you in your marketing and salesefforts as you learn to live the champagne life on a beer budget.Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources tohelp you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you withyour marketing, save a tree by not wasting paper, be environmentallycorrect and have some fun and learn something to boot!

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How To Profit From Twitter Without Really Trying

2011-11-09T09:21:00.000-06:00

Do you want to know how to obtain joint ventures, meet people you can produce products with, get people to promote your products and jump start your business for low to no cost to you? Well how about Twitter? And you can do all of this now, even if you don't know anyone to start, even if you don't have any sort of list to begin with, even if you're a newbie, even if you're a Mac or Linux user, even if you can't attend seminars, even if ...., well you get the drift, anyone can do this.

You're hearing about it everywhere these days, but do you really know how to get started using it? If you use twitter properly, you can:

* Meet people who have lists and can promote your product.
* Meet people who have the know how to move your business forward.
* Connect with people like you, so you don't have that feeling you're in this all alone.
* Avoid the bickering, arguing junk that goes on in forums.

One thing I hate about forums is a few people post all the time and become power brokers, even if they're obnoxious, don't have any clue what they're doing and so forth. Forums also attract a lot of negativity. Twitter is a totally different and refreshing experience.

So what are some the best tips on getting the most out of Twitter?
1. Sign up at Twitter.com
2. Keep the negative junk off Twitter - Don't use Twitter to try to get that refund or resolve disputes.The purpose is marketing. Use it to bring positive energy and meet people.
3. Follow people who are in your niche.- Go to Twitter.com. Click on "find people." Type in names of people who write blogs in your niche, who have affiliate products and who are influencers.
4. Make friends - Do NOT go onto Twitter pitching people. Make friends. Be a sociable person.
5. Learn the art of the RT - RT stands for "retweet". There's a little icon that says RT. When you retweet someone's message, you're passing it on so the people on your list can see it. This is the ultimate form of sharing.
6. Observe for a week - Spend a week or so just watching others and learning what happens on Twitter before you jump in head over heels.
7. Share your positive energy -I said this before. But I'm going to repeat. Positive energy attracts other positive people.
8. Give first - Do NOT ask people to promote you or your product. GIVE first. Offer to promote THEM!
9. If someone really annoys you, you can go to twitter.com, find their name and on the right side is link where you can block them.
10. Offer viral ebooks and reports on Twitter. - Instead of blatantly promoting your product, it's betterto offer a little report or ebook with a decent chance of others retweeting it.
11. When you run across a cool web site or resource tweet it to your list.
12. Go out of your way to promote others to your Twitter list. They'll reciprocate some time in some way.
13. When you find a good blog post on someone's blog, pass it along to your Twitter list.
14. Learn to Twitter on your iPhone or cell. Yes, you can do that too.
15. Understand that in the big picture your goal is to find people who have lists and can promote your products then make friends with 'em.
16. Inspire others to go for it and pursue what they know they should pursue but don't have the courageto do it. Be a cheerleader for people's highest and best interests.
17. Use Twitter strategically to meet and network with list owners.

Do NOT end up twittering away time you really should be using to create products or do other promotions. No one really cares what you eat, when you have to go to the bathroom, etc.

Use Twitter. Don't let it use you.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out http://www.renspubhouse.netii.net/products.html Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
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What Should I Write?

2011-10-05T11:45:00.000-05:00

What should I write? That is a question all new writers ask themselves. In fact this is one of the most difficult questions to answer.

The quick and dirty answer is of course "Whatever I Darn Well Please!" (I try to keep it on a PG level ;^D). But the real answer is a bit more complicated and needs to be looked at on various levels.

First of all it depends whether you are writing for yourself or for others. That is are you writing for yourself or are you writing on spec for others (i.e. an assigned article, book, SOP or manual for a business or product). If you are writing on spec for others then, well it is spelled out what and how you need to write. However if you are writing for yourself, then this is the article for you.

Then you need to determine what you like to read. As you read, ask yourself:

What is it about those books that you like?
Is there anything you feel you could do better?
Did you wish it ended differently?
How would you have liked the characters to interact?

These are just examples of the questions that should be going through your mind. If they do, congratulations you have found your forte, the almighty genre you've been looking for.

But wait, what if you find yourself doing this to two different genres? Well you are in luck, because having a choice is always a good option to have. The trick here is to write out stories in each one. Whichever one you find yourself writing more, and interesting stories, well that's where your true interest lies.

The thing is there is no "right answer" to the main question, you just need to follow your heart and see where it leads. Never write something just because it seems to be the current fad. If you do this and you aren't really interested in the subject, your writing will be dry, uninteresting and flat. Its like the bad book you read, the bad movie or play you see where the actors just seem to be going through the motions. Yes a lot of these do make it out to the public, but you don't have to contribute to the flotsam and jetsam of the art world.

Follow your heart, readers will know.

Come back next time for more tips, tricks and techniques to assist you in your writing,marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Repurpose of Old Stories

2011-09-19T11:09:00.000-05:00

When people are looking for ideas for their stories one of the most popular is repurposing old stories. What this entails is taking an old story, say romeo and Juliet, and making it more modern and spitting out West Side Story. Or maybe taking an event or story and try looking at it through another's point of view.

For example do you recognize this story?

A child is very god at building things, and wishes to be the top driver in the local race circuit. Two members of a secret and mysterious paramilitary organization comes by and takes him away from his mother, whom he loves very much and leaves her alone.

They put him into a special military school, and he watches them fight a few battles along the way. After he graduates he falls in love, but is told that in his special unit they are not allowed to have families or any attachments. He disobeys and marries his love after saving her in a battle.

Later he is harassed by his comrades because of his marriage and he feels isolated and alone. He also learns that his mother has been kidnapped and murdered by bandits and he was not allowed to save her. He finds solace in that the President feels for him and befriends him as he is a good soldier. His old comrades start a revolution and an aborted coup leaves them on opposite sides with his old friend and mentor.

His mentor kidnaps the wife and she dies just as she is giving birth to a son and a daughter. The old friend steals away with the children as the hero is left ding in a barren rock and lava strewn field. Wounded, burnt and in despair he is rescued by government forces who succeeded in putting down the revolution. He is permanently injured and scarred, but is able to function and becomes a top military leader.

Fast forward 18 or so years and the son is asking questions about the missing father and runs into the old friend, now in hiding. They go off on quest and the friend tells the son lies about the father and starts brainwashing the son to his own way of thinking and recruits him for a revival of the older revolution. He of course rails against the father, but call shim by another name so the son doesn't catch on to his true purpose. They hook up with a known murderer and smuggler and stumble across the sister (though they don't know nor realize it) who is running from the father, unknowingly. All the father wants is to reunite the family and have a strong family unit.

After a few battles the father informs the son that he is in fact is his father. This causes the son to scream in disbelief, because of his brainwashing by antigovernment forces. At the end he realizes that the woman he loves is his sister and in a final battle the son slays the father, but as he lies dying the father forgives his son, and vice versa. They express their mutual respect and the son gives his father a proper and respectful funeral service.

Recognize this story? It's the Star Wars saga told through the eyes of Anakin Skywalker/Darth Vader. Who says his point of view is wrong or invalid?

That is all it takes to come up with original stories out of older tales. Obviously one would change the names etc. of copyrighted characters. But think of the possibilities of taking historical events and put them through the eyes of someone who doesn't get written about.
Come back next time for more tips, tricks and techniques to assist you in your writing,marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
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Your journal can be your guidebook to lifelong success!

2011-09-06T09:36:00.000-05:00

Are you keeping a journal? As a writer you should be and it can be your best friend.

A journal is a working tool that you can, and should, refer to each day. It can be a source of ideas and opportunities that will increase the power of your life and grant you a fulfilling year.

Here’s how to create one that’s truly powerful and will be a source of pleasure to work with.
To start, realize that you want your journal to be more than a diary. You want it to reflect the daily occurrences of your life, true, but you also want it to be a learning tool for both yourself and those who use it after you. You want to refer to your journal for ideas and strategies that you’ve thought of, but you don’t want to wade through the dozens or hundreds of pages just to find the idea you’re looking for.

So let’s start with the physical structure of your journal. Any collection of paper will do, but to get the very most from your journal, you should have a perfect bound book. That means we’re not talking about three-ring binder paper, or high-school notebooks. You can use these if you want to, but they’re not going to help you to achieve your goals.

The more professional your journal looks, the more likely you are to bring it with you everywhere.
By the way, if anyone asks you what it is, tell them it’s the most important life tool you’ve ever created. It’s your journal. Be proud of the fact.

Number all the pages in the upper right hand corner. Any location is fine, as long as you can get to a page quickly. Make sure you identify the book with your name and your contact information.
Yes, a reward will be offered for the safe return of the journal. As you create your journal, you’ll find it’s worth a lot more than you think it is right now.

Page one is the index of your journal. This will take two or three pages of your journal, so give yourself enough room.

On page four you have the section called General Notes. I’ll explain what this is in the next few moments. You’ll need to leave about seven hundred to eight hundred lines for the entire year.
And that’s how your journal starts. It’s just that simple. Now let’s get to the nitty gritty. At the end of the day (or the middle of the day or at the beginning of the day) whenever you’re ready to put something into your journal, just go to the General Notes Section, and write down the date. Now, what are you going to write about? Is it something that happened to the kids, or your business, or your family, or your cooking, or your leisure time, etc.? It doesn’t matter what it is. Just ask yourself what the main topic is for this item. Let’s suppose it has something to do with your weight-loss project.
Write down, “Weight Loss, Page 5”

Go to your Index page and just below the line that says, General Notes Page 1, write Weight Loss Page 5.

Now go to page five. Title the page Weight Loss, date the first line and write about your weight loss experience.

Hey, something just happened with your business. Go to the General Notes page, write the date on the next line and follow it with Business, page 6.
Business isn’t in the index yet, so, go to the index and write just below Weight Loss, “Business Page 6.”
Turn to page 6, title it “Business” and write down what you want to say.

When you get to the end of a page but still have more to say (but the following page is another topic) just write “Continued on page…” and then write the page number of the first available page. Go to that page and continue writing.

Of course, all of this last little bit could be eliminated if you were using a binder and could add pages, but it doesn’t look nearly as sophisticated and binder paper has a tendency to tear, fall out of the binder and get lost forever.

Of course every entry is interesting and it makes for a delightful hobby. It might even be more than a little interesting to those generations yet to come. But you’ve got to make your journal more than a collection of diary entries.

Every time you write something in your journal, you should ask yourself two questions: What can I learn from this? And, how can I use this immediately to improve my life?
These are two separate sections of your journal and they may well be the largest ones. You don’t have to refer to the event that caused the revelation. The fact that you’re writing the information down in one of these two sections means you’ve already proven it to yourself and verified it with your own experience.

If you fell to the floor because you used a chair instead of a step ladder you don’t have to write about the event a second time. Just say you must use the right tool for the job. What are you going to do? Each time you have a job to do, you’ll go though a written list of the right tools needed, and you’ll make sure you have them before you begin.

Go through a painful experience with the dentist? You now decide proper cleaning and flossing will become an absolute commitment not only for yourself, but for your family as well.

Within a couple of days you’ll start to realize just how helpful a journal can be to improving your life, your health, your wealth and to achieving your goals, too.

Every week, review these two sections. Are you maintaining those decisions? If you do, your life improves. If you don’t, it won’t. That’s the real magic of a journal.

So get it started and keep it going and you will find the joy and usefulness of this wonderful tool.

Come back next time for more tips, tricks and techniques to assist you in your writing,marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Doing It My Way! Just Like The King and Ol' Blue Eyes

2011-08-17T11:37:00.000-05:00

One of the best pieces of advice I ever received about writing is that one must be true to oneself. I know we've heard it all before, but what does that really mean? How can we truly be oneself? Will editors and publishers really like me if I don't imitate the latest fads?

And most important, Who am I?

That is one of the most difficult questions one has to answer. After all we are not just one or even two dimensional beings, but multi faceted and complicated beings. There are as many ways of doing things, writing included, as there are people in the world. The trick is to find your own voice and be true to yourself. Yes it is hard, but worth it in the long run.

The biggest problem beginning writers face is being pigeoned holed with a label that compares them to another more famous author. Sure if the author is popular one might be able to piggyback a few book sales off the other's reputation. But eventually one needs to differentiate oneself as the reading public will soon tire of imitators and stay with the original.

So what should one do? Well find your own voice! Don't be a copy cat! I know this can be difficult, especially if one is very fond of certain authors (myself I love Mark Twain, Douglas Adams and Rex Stout) and one finds they might think in the same manner after devouring their books. That is why one must branch out from their favorites when reading in their chosen genre. It ensures one will not just copy their heroes but can develop their own voice by being introduced to many different styles. Sure it may be harder but in the long run it will be worth it if you are true to your craft and yourself.

Yes the most difficult question one faces in any walk of life is “Who Am I?” and once you can answer that you are on your way to success in your writing career and life itself.

Come back next time for more tips, tricks and techniques to assist you in your writing,marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Where Do Ideas Come From

2011-08-02T13:27:00.001-05:00

Where Do Ideas Come From
(Hint: No storks involved)

Ah yes writing is a fun and satisfying pursuit, yet it is also one of the most frustrating and excruciating endeavors one can ever undertake. In a way it's just like Golf. The biggest obstacle and problem writers of all levels have is coming up with new and unique ideas. In fact the most frequent question I get is: “Where do you come up with your ideas?” The answer I give depends upon the questioner's sincerity, level of interest in writing and of course if I like them or not.

But how can one keep coming up with ideas? Is there a secret place where ideas are teeming, waiting to be picked like apples from a tree? Maybe there's a secret website or magazine just for published writer's that allows one to claim one idea a month for a year? Or is one born with them?

Ideas are the bane of all wanna bes, but it doesn't have to stop you, the true believer, that is one who truly believes in your writing ability and dream.

One treasure trove of ideas are Television and Movies. Yes these waste lands of the mind can actually be a goldmine for your idea generator. Let's face most of the junk on these days are just the same ideas regurgitated ad nauseum to the point of ridiculousness. Same with movies, and it is not like this is anything new. Let's face it there are no real new ideas out there, just adaptations of the same themes.

For instance take the story of “Jaws”. How many novels and movies have come out that repeat the theme, yet most are different enough that unless you take it apart critically you would think they are different stories (the movie “Grizzly” comes to mind as one that isn't so transparent as they even have the triangle of the Park Ranger, the Scientist and the grouchy old Helicopter pilot in place of the ship captain).

The trick is of course to take what you see and add your own spin, your own take, your own situation. It is easier than you think, if you give it any thought. There is a phrase for this technique, called:

Creative Plagiarism.

Yes it is legal and even ethical as long as you don't steal the exact names, places and language as the original. Compare say “Perry Mason” with “Matlock”, “Law and Order”, and “Boston Legal”. See any similarities? Of course. Are there differences? You bet! Would one confuse one for the other? Not really. But again they are basically the same as they are all lawyer based TV shows and they always end up with the main characters winning against all odds, based upon some small clue they pull out at the last minute.

Another example (possibly the most famous) is “Romeo and Juliet” compared to “West Side Story”. Again if one parses the two stories one finds that they are basically the same, but there are enough differences to satisfy all.

This works as well for the written word. Take an old TV show and rewrite it as a novel or short story. Modernize the characters, the attitudes and props and you have a new story. Did some movie or show eave you unsatisfied? Rewrite it in your own image.

Well this is just one of the many sources of ideas. Use these to kickstart your creativity, and once you start the creative juices flowing you will discover many resources for ideas you never realized existed.

Ideas are all around and easy to spot if you train yourself to see.

Mahalo.

Come back next time for more tips, tricks and techniques to assist you in your writing,marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Ignite Your Profits And Sizzle Your Way to Success

2011-07-18T10:23:00.000-05:00

Profit is the only reason one is in business. Sure there is always talk about having fun, enjoying what you are doing, benefit for society, etc. But let's face it if we didn't make money we would have to stop doing what we love and find a way to pay the bills. So one needs to find new ways to ignite sales, and therefore profits in order to keep on fulfilling their life's calling. So do you want to learn how to ignite your profits and start a sizzling fire to success? Well just read on and try these tips:

1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by creating free bonuses for other business' products.
You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.

5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.

6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.

7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.

8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.

10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

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For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Electrifying Ways To Explode Your Orders

2011-07-12T09:36:00.000-05:00

An order here, an order there, trickling into your business through your web site. Sure that may be all right for a big mall store or some other brick and mortar concern that doesn't focus on their online presence for their sales. But what about us that do our business online? That is just not good enough, so we are always looking for ways to expand our customer base and find new ways to increase orders. Here's a few electrifying ways you could try that can help with an order explosion.

1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your
web site. It could be content, software, etc.

2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.

3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.

4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like
content and have them click to read the rest.

5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.

6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.

7. Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.

8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually
won't risk wasting their time clicking on another one.

9. Give visitors a positive experience when they're at your web site. Provide them with original content
and free stuff. They'll tell all of their friends about it.

10. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Sure Fire Techniques To Get Inbound Links To Your Web Site

2011-06-08T12:50:00.000-05:00

Search Engine Optimization (SEO) is a very important consideration all web site owners need to be concerned about when putting up their sites. There are many different factors involved in getting a site “Optimized”, keywords, titles, meta tags, etc. One of the factors search engines consider when determining relevance is how many quality inbound links come to your site. Here are some techniques you can use to get others to link to your site:

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.

11. When you purchase a product and it exceeds your expectations e- ail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.

16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

How To Keep Your Customers Away From Your Competition

2011-05-24T10:40:00.000-05:00

With the fickleness of consumers one must always be on the lookout for the competition trying to steal away their customers. Of course we all think that we have the best of the best and there is no reason for people to look elsewhere, but alas they always do. Well here are some tips to help keep your customers happy and away from “THEM”.

1. Stay In Touch

Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow- up with the customer to see if they are satisfied with their purchase.

2. Friendly Web Site

Make it easy for your customers to navigate on your Web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your Web site more customer friendly.

3. Easy And Free Communication

Make it easy and for your customers to contact you. Offer as many contact methods as possible. Allow customers contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. Don't forget your FaceBook, Twitter, and Skype accounts.

4. Teach Your Employees

Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

5. Impress Your Customer

Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to customers who make a big purchase.

6. Be Nice

Always be polite to your customers. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************

Mesmerizing Ways To Create Sales and Reinforce Your Profits

2011-05-17T12:27:00.000-05:00

The biggest concern that every business person has is how to create sales and reinforce continuing profits for their business. Yes even in difficult economic times people are still spending their money on goods and services, it's just that they are being a bit more judicious in their purchasing decisions. SO the trick is to get them to buy from you. Here are some techniques to try while you are creating/updating/tweaking your business plan:

1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants.

2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.

3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.

4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.

5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.

6. Market yourself, as well as your product. You could write articles, ebooks, do free consulting, do speaking engagements, etc.

7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.

8. Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.

9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.

Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be
environmentally correct and have some fun and learn something to boot!
********************************************************************

Finding New Products To Sell

2011-05-03T08:36:00.000-05:00

So you want to start an online business but are confused as to what you should be selling. The easiest thing to sell would be a product or service of your own. But what if you don't have one what can one do? Well here are a few places one can search to find a product for their dream business.

Joint Venture Deals - Contact other business owners and ask them if you can sell their products or services. The products or services should be related to your target audience. You could set up a deal to just market them and receive a percentage of the profits.

Affiliate Programs - Join another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.

Wholesalers - You can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.

Reprint/Duplication Rights - Some businesses offer you the right to buy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.

Drop Shippers - You can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the drop shipper. The drop shipper will then ship the product to your customer.

These are just five suggestions. Look around, both online and off to find opportunities that excite you. The sky's the limit and it all depends upon your attitude.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

How To Successfully Joint Venture Your Online Business With Offline Businesses

2011-04-25T10:44:00.000-05:00

Too many times we in the online world forget there is a whole other world just outside our domains. Yes I am talking about the old style brick and mortar “Offline Businesses”. Believe it or not they can be very useful partner in a joint venture with you and your online business.

There are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from the offline businesses you joint venture with.

The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.

Below are three possible joint venture deals you could set up:

1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.

2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.

3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.

Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Innovative Ways To Create Income With Your Web Site

2011-04-12T12:23:00.000-05:00

You have your site up and running. Your graphics and the color scheme screams cool and hip. You feel you are on your way to the top. But you are missing one important element in the mix. Creating income from your site. If you are wondering how you can do that, well here's a few suggestions you might want to try:

1. Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponsor ads that get top placement or the best exposure.

2. If you have enough web space, you could rent other people web pages. You could also give them away for free and make money by including your banner ad on the web pages.

3. Charge people a fee to access part of your web site. People will pay you money for your web site content if it's valuable to them. The content can be ebooks, reports, software, etc.

4. Sell your own products or services. They should be related to your target audience. You want to be able to take credit cards on your site and deliver your product to them as fast as possible.

5. Make money selling other people's products and services through affiliate programs. They'll give you a link to all track your sales. You could be paid per sale, click or sign-up.

6. Publish an e-zine from your web site. Have them subscribe to the e-zine right from your web site. You could sell classified or sponsor advertising inside your e-zine.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Marketing Ideas for Breakthrough Success

2011-03-01T08:41:00.001-06:00

Marketing, broken down to its most basic function is to get motivated targeted traffic to purchase one's goods or services. Of course finding that traffic and getting them to take action requires lots of work. One of the best ways to come up with great ideas is to see what others are doing and customize the campaign to your company's needs. On that note I offer 5 ideas you can adopt and improve upon.

1. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.

2. Offer a free daily class on your web site. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.

3. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus.

4. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

5. Publish your newsletter in an e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your newsletter. Your advertising revenue would increase because you could charge businesses for large color ads.

Of course there are no “Cookie-Cutter” tried and true methods, but if you tweak these ideas you will find them very helpful on your way to success.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Improve Your Customer Service, Improve Your Business

2011-02-21T09:17:00.000-06:00

You built your web site, did your best marketing and got people to come and visit your site. Some even followed through and bought your product/service. But now that the sale is over what can you do to keep them coming back? Besides providing quality products/services the most important thing is your Customer Service. That's right people will come back if they feel they were treated well, if not they will be one and done. To keep that from happening here's a few tips you can use to keep oyur customers happy and coming back.

1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. Create LinkedIn, Facebook and Twitter accounts and provide your account names so your customers can “friend/Follow” you (Be sure to friend/follow them back).

6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase.

8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

9. Reward customers a point for every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer.

10. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Effective Ways To Reduce Your Business Costs

2011-02-01T08:40:00.000-06:00

All businesspeople are on the lookout for ways to cut down on expenses. The trick is to cut down in a way that doesn't adversely effect the efficiency of their business. Sure there are the usual suggestions (printing on both sides of the paper, tracking employee use of supplies, canceling free coffee services) that sound better in theory than in practice, but here are 10 ideas that just might work better.

1. Barter
If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2. Network
Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk
You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff
You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions
You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff
If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be
environmentally correct and have some fun and learn something to boot!
********************************************************************

Multiply Your Links, Increase Your Site Traffic

2011-01-27T09:05:00.000-06:00

One of the best ways to increase traffic to your we site is to get it for free by having your site advertised all over the net by other people. Search engines love it when one has numerous relevant incoming links to a site. But how does one multiply their links so they can take advantage of this traffic?

One of most effective way to get people to link to your web site is by offering other web site owners the option of giving away your free stuff. In exchange, they link to your web site. Why would other web site owners want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your links will just keep multiplying. When a web site owner offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on... The more people that link to your web site the more traffic you'll get. Below are four of the most popular types of freebies given away on the internet to increase traffic.

Free Software

Offer free software from your web site. The software could be freeware, shareware, demos or even apps for smartphones that promote your business or service.

Free Online Services

Offer a free online service from your web site. The online service could be an e-mail account, search engine submission or e-mail consulting, etc. The options are only limited by your imagination.

Free Information

Offer valuable free information from your web site. The information could be a report, article, e-book, online audio recording or e-mail course, etc. be sure to capture email addresses with your autoresponder.

Free Affiliate Program

Offer a free affiliate program from your web site. The affiliate program could be pay per sale, click through, two tiered, etc.

Now, I know, there are many other ways to get links like trading or exchanging links with other web sites or joining a banner exchange. You can also do joint ventures or cross promoting. I feel these are not as effective as multiplying your links.

Try a few of these out, they can help you increase traffic to your web site if used properly.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Expand Your Marketing, Expand Your Business.

2011-01-17T11:12:00.000-06:00

Ah yes another new year is upon us and all the hopes, dreams and desires of increasing our profits and market shares dance gleefully in our heads.

If you are like most small business people you have spent the last week or so reflecting and taking stock of the past year. What worked? What didn't? How much profit (or loss) did you make over the year? What great breakthroughs did you have? Where could you have done better? How could I make even more money this year?

These are the main questions all of us in business have, but what is the one, simple, catch-all answer we are all looking for these days?

How we can make the most profit while keeping costs to the minimum.

And how do we do this?

Expand and focus our marketing efforts.

Yes marketing is the lifeblood of a business and without a good strategy and tactics one can only hope they fall into success.

But what is the right strategy, and what are the right tactics?

Well that depends upon what business you are in. different services and products require different strategies and tactics.

First of all you need to identify your Target Market. Who is your customer? Where do they hang out online and offline? What is the best media mix to reach them?

Second is to identify their buying buttons and push them. What makes them buy? Are your products and services a logic related or emotional related purchase? How many times would someone need to see your message before they buy?

Third is to create compelling copy to assist them in making a purchase from you. Do you have a compelling call to action?

Last is to follow through and follow up to build a relationship. Surprisingly this last step is one that seems to get lost and is the hardest to implement. Also what is the right amount of follow up and what is being pushy?

The are two ways to answer these questions.

First is the “Trial and Error” method, where you just blindly follow every scheme, plan, fad etc. that comes your way.

Sure you might hit a few successes, but for the most part you waste your time and money chasing ghosts. In marketing there are no “One Size Fits All” plan or technique.

The more sure way is to spend some time and research. If you can't do the research yourself, then outsource it to a professional.

Stop wasting your time and throwing away your money. Expand your marketing thoughtfully and you will expand your profits therefore your business.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Having Quality Information Is Essential To Business Success

You need quality information to make a difficult decision, market research, help with your marketing and new media strategies, or maybe just someone to do some copywriting.

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Information Is The Life Blood Of Good Business, make sure you get some, and know how to get the word out.
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Unusual Free Product Bonuses

2010-12-14T06:55:00.000-06:00

Ah the word free, everybody's favorite word, especially when they are on the receiving end (okay maybe not so much when on the giving end). But when online there is one thing that can help build traffic and bring people to your site; Free Stuff. But instead of giving away all the usual products and other nonsense why not try some of these more unusual ideas.

1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc.

2. eBook Of Reviews - Publish an ebook of stuff that's related to your target audience that you could review like products, web sites, movies, etc.

3. Round Table Chat - You could schedule a group chat of people your customers would want to meet and talk to on the internet.

4. Intelligence E-mail Alerts - Allow your customers to sign up to an e-mail alert list. You can alert them when you find out news that could affect their life.

5. Statistics eReport - You could compile a report of different statistics that's related to their purchase. It could be surveys, tests, special studies, etc.

6. Personal Notes eFile - Collect notes that you've taken about your industry and compile them into a downloadable file.

7. Profile eBook - Publish a profile ebook or report of people your target audience are interested in. You can list their birthdays, interests, age, hobbies, etc.

8. E-mail Lessons - Teach a class via e-mail about a subject your customers want to learn. E-mail them study materials, worksheets, assignments, etc.

9. Sample Of Another Product - Give customers a free sample of another product as a bonus. It could be a basic version, excerpt, limited service, etc.

10. To Do List Or Instructions - Publish a list of instructions or things to do in order to accomplish a goal your customers would want to complete.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Five Proven Ways To Promote Your Web Site

2010-11-23T09:58:00.001-06:00

Traffic is the lifeblood of a web site and getting traffic is the one constant battle all site owners are fighting on a daily basis. I am sure you receive numerous invitations to join clubs or Safelists etc. that “guarantee” you traffic, but these are fleeting and not really getting you good, qualified targeted traffic you want. Here are a few tips from my book on how to get the traffic you want:

1. Holding a contest or sweepstakes is an proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

2. Use online chat rooms to promote your web site. Find the right chat room where your targeted audience would gather. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

3. Cross promote your web site with other sites. I try to find other web sites. that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. You can find businesses to cross promote all over the Internet.

4. You can easily promote your web site by using traffic generators. It could be a free e-zine, service, e- book, contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad on them . There are online directories that will also let you submit your freebie information. You can even let other people give away your traffic generators.

5. Posting messages to Social Site Discussion Forums is a great way to promote your web site A Social Site Discussion Forum is a group of people connected together via a particular Social Site (Facebook, Twitter, MySpace, etc) that allows members to communicate with one another. When you post a message to a forum include your signature file at the end. Include an attention getting sentence why they should visit your web site.

Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
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How To Reduce Your Business Costs

2010-11-09T08:57:00.000-06:00

Here we go into the final two months of the year and planning for the new year has begun. Even though one hears about the economy improving, one still needs to be smart about spending. Believe it or not you can cut your everyday business costs without really affecting your quality of life, or your business, if you are smart. Here are a few techniques that you can use.

1. Barter - If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2. Network - Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk - You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff - You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent - Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions - You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7. Plan Ahead - Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff - If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate - You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search - You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Shift Your Sales Into Overdrive

2010-10-20T10:31:00.000-05:00

Here we go again looking for ways to increase sales and make more profits with our online business. But how can one push sales into overdrive? Well here's a few ideas you can try out.

1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing
tools, you'll have more people giving them away.

2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

3. Make money from web sites that don't have an affiliate program, by doing a joint venture. Set up
the affiliate program through a third party for them.

4. Build rapport with your potential customers by teaching them something new. Provide them with
free ebooks, articles, tips, courses, etc.

5. Allow your visitors to collect things from your web site so they will stop back again and again.
It could be a series of software, ebooks or articles.

6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics
and background on every page.

7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request
that submitters place your link on their web site.

8. Create traffic generators that people can add to their site without doing all the work. It can be an
article directory, freebie directory, web tool, etc.

9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them
if they can find a flaw you'll give them a refund.

10. Form a strategic alliance with other related but non-competing businesses. You'll be able to beat
your competition by selling to a larger audience.

Give a few of these ideas a try and see if your sales don't go into overdrive.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

How To Create Income With Your Web Site

2010-10-04T11:58:00.000-05:00

How To Create Income With Your Web Site

Having a web site is not a luxury, but a necessity for any business or organization these days. In fact the web is the first place people go anymore when they do research when they are looking to purchase products and services. Therefore your web site is a very important, if not one of the top two, tools in your marketing, sales and income creating arsenal. SO what can you do to create income from your site? Here's a few tips you can use.

1. Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponsor ads that get top placement or the best exposure.

2. If you have enough web space, you could rent other people web pages. You could also give them away for free and make money by including your banner ad on the web pages.

3. Charge people a fee to access part of your web site. People will pay you money for your web site content if it's valuable to them. The content can be ebooks, reports, software, etc.

4. Sell your own products or services. They should be related to your target audience. You want to be able to take credit cards on your site and deliver your product to them as fast as possible.

5. Make money selling other people's products and services through affiliate programs. They'll give you a link to all track your sales. You could be paid per sale, click or sign-up.

6. Publish an e-zine from your web site. Have them subscribe to the e-zine right from your web site. You could sell classified or sponsor advertising inside your e-zine.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Killer Press Release Secrets

2010-09-30T09:49:00.000-05:00

When coming up with a Marketing and Branding Strategy, one should remember to use Press releases. There are many free and paid distribution services online that you can use. But before you send out your press releases you need to write and format them correctly. But what makes a successful press release? Here are some killer secrets for you to use.

1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the body of the press release.

8. Proofread your press release many times. Look for grammar and spelling mistakes.

9. Write a press release about the new products or services you're offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you're hosting.

12. Write a press release about no cost chat room classes you are teaching.

13. Create a press release about your opening of a new web site.

14. Submit a press release about an online award your business or web site has won.

15. Write a press release about a free e-zine you're publishing.

16. Create a press release about online products or services you're giving away.

17. Submit a press release about an online business association or club you're starting.

18. Write a press release about a famous person that's endorsing your business.

19. Create a press release about a joint venture you are doing with another business.

20. Submit a press release about a new book or e-book you wrote.

21. Write a press release about an expert who is speaking in your chat room.

22. Create a press release about a fundraising event you're doing at your web site.

23. Submit a press release about a new contest or sweepstakes you're having at your site.

24. Write a press release about major sponsorships you're doing online.
These are just a few ideas you can use, the sky's the limit when coming up with topics for your press releases.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
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Heavy Duty Sales Grabbers For Your Business Site

2010-09-21T10:28:00.000-05:00

The third quarter is drawing to a close and the push to make the last quarter redeem our year is upon us once again. The problem with most online businesses is how to grab those sales once you get the prospect's attention. We have gone over traffic techniques, but here are a few techniques that will help you grab those sales once they get to your site.

1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.

2. Make your small business look big on the world wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.

4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.

5. Tell people about your site whenever you get a chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.

9. Use time saving promotional software. You can automate your search engine submissions, posting
to online classified sites, etc.

10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Using Database Marketing To Skyrocket Your Profits

2010-09-14T10:36:00.000-05:00

Wouldn't it nice if our customers and clients would just tell us what they really want and how to sell them efficiently? Outside of reading their minds, or hypnotizing them to tell us, the closest tool we have in our arsenal is the old reliable Database. I'm sure you've seen how sites like ebay, and Amazon recommend certain products and services to their visitors? Well it is because they track what you have bought in their databases and so think they know what you really want before you think about it. You can use the same techniques with your clients, customers, even prospects if you do it wisely.

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.

The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.

How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.

Beneficial Uses For Your Database

Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.

Find out the things they like or dislike about your business. Use the information to target your best prospects.

Find out how much money your prospects or customers make. Use it to improve your customer service.

Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.

Find out how to your improve your existing products or services. Use it to build your customer loyalty.

Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods.
Take advantage of database marketing and watch your online profits skyrocket.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Lightening Fast Ways To Escalate Your Sales

2010-09-07T10:15:00.000-05:00

Here we go into the last third of the year, and it's time to get back to being a bit more serious about your business and the work at hand. After the doldrums of Summer, one needs to ramp up and escalate sales for the big push towards the end of the year. Here are a few ways to help escalate your sales at lightening speed.

1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.

2. Allow your visitors to decided how much they want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.

3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.

4. E-mail targeted e-zines and blogs and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.

5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.

6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more
information and you just check your traffic reports.

7. Create credibility and trust with your visitors by telling them something they already know. They'll
know for sure you're not lying to them.

8. Make residual income from your customers by selling back end products. If you don't have any,
you could sign up to related affiliate programs.

9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in
e-mail so you could redirect them to a web link.

10. Create an extra income from your web site by charging for consulting. The consulting should be
related to your web site's theme.

Use some or all of these is your marketing plan. Work your plan and watch your sales escalate at lightening speed.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Heat Up Your Sales With These Scorching Ideas

2010-08-16T09:45:00.000-05:00

Summer is here with all it's fun, glory and scorching heat. Just because summer is the stereotypical time to take a vacation and when things tend to slow down, doesn't mean you're business has to. In fact it is the perfect time to ramp up your marketing efforts for your business. Here are ten scorching ideas to heat up sales for your business this summer:

1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve
your order system, customer service, site, etc.

2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school,
environmental improvements, etc.

3. Take harsh criticism the right way and improve your online business. Don't get down in the dumps,
improve the situation so it doesn't happen again.

4. Try bartering before you buy services, supplies and equipment for your business. You can use the
extra money you save on advertising your business.

5. Give away a follow-up email course on an autoresponder. Include your ad with each lesson. People
will buy quicker when they see your ad repeatedly.

6. Make sure your classified ads don't sound like an ad. Don't ask people to buy anything or they
won't click, give something away instead.

7. Give your free bonus products extra perceived value. Don't use the phrase "free bonuses" use the
phrase "you will also get".

8. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy.
Just hold a treasure hunt contest on your web site.

9. Make sure you're always creating new products and services or improving old ones. Most products
or services won't stand the test of time online.

10. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Why A Joint Venture?

2010-07-25T13:03:00.001-05:00

You hear all the time about how two guys or gals in started a business together and made a fortune. You feel why can't it happen for you? Well it can if you find the right partner. But what if you don't have any business savvy friends you can team up with? How about trying a Joint Venture?

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly.

Plus:

-you can save money when businesses share operating costs

-you can get referrals from other businesses

-you can save valuable time when businesses share the workload

-you can offer your customers new products and services

-you can gain new business associates

-you can save money by sharing advertising and marketing costs

-you can get free advice and important information from other
businesses

You can find businesses to joint venture with online or offline. I try to find businesses that have the same target audience, but are not direct competition with my business. Here are a few ways to find joint ventures online:

-subscribe and participate in e-mail discussion groups, online
forums and newsgroups that deal with your target audience

-subscribe to e-zines that deal with your targeted audience

-note on your Web site or e-zine that you are interested in doing joint ventures

-search in your favorite web directories and search engines to
find businesses to joint venture with online

-look for similar or complementary businesses on Facebook, Linked-In and other social media sites.

-announce on Twitter that you are open to Joint Ventures

Once you find a business simply e-mail them your proposal. Tell the business owner the benefits of the joint venture. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three
methods above will greater your chance of constructing a profitable joint venture.

Good Luck!

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Anchor Down More Sales

2010-06-16T11:14:00.000-05:00

Most businesses these days are adrift at sea, searching for that magical of all welcome port called “Sales”. The problem is most businesses these days navigate blindly not knowing where they are going or what to do to attract clients that would help them reach their destination. Well here are 10 things you can use to anchor down sales.

1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.

4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.

5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed

6. Search for your business' name in forums, social sites, newsgroups and discussion boards. Some of the comments you find could help you improve your business

7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.

8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.

9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by linking to web sites that have written positive stories about your business.

These techniques and tricks should help you right the ship and make it a smooth sailing towards sales and profits.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

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STOP SEARCHING. YOU'VE FOUND IT.

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Benefit Your Business By Helping Others

2010-06-02T10:43:00.000-05:00

We have all been taught from early on that we should share with others who are in need. The same lesson can be transferred to business practices to increase your sales and profits. After all is that not what most successful businesses do? Here's an idea to help increase your profile and profits.

Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.

First, you will need to write and create your own ebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will
continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they'll work harder to promote it. That means your ad will be seen by even more people. It's now a win/win situation for you and your visitors!

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

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STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

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Online Press Release Writing Tips

2010-05-11T09:02:00.001-05:00

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media related to the topic of your press release

- keep your press release one page in length

- your header, contact information and release date should be at the top of your press release

- use short sentences and double space in between sentences

- your header and first few sentences should capture the readers attention

- you should tell a story and briefly mention your business, product or service in the body of the press release

- proofread your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:

- new products or services you're offering on your web site.

- the results of an online survey or poll you've completed

- a virtual trade show or seminar you're hosting.

- a free chat room class you're teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter you're publishing

- new online products or services you're giving away

- an online business association or club you're starting

- a famous person that's endorsing your business

- a major joint venture you're doing with another business

- a new book or e-book you wrote

- an expert or celebrity who's speaking in your chat room

- a fundraising event you're doing at your web site

- a new contest or sweepstakes you're having at your site

- major sponsorships you're doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Sell Your Products Like Crazy

2010-05-05T11:00:00.000-05:00

The economy is improving and people are buying again. True they are being a bit more careful these days, but then after each downturn they usually do. So don't hit the panic button just yet. However you still want to increase your sales, who doesn't? Well here's 10 tips to help you sell more products like crazy in all times:

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.

6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.

8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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How To Turbo-Boost Your Sales

2010-04-05T09:33:00.000-05:00

Competition is rising and you need to try something new to get your sales moving. There are a few things you can try to help give a nice turbo Boost to your online sales. Here's a few suggestions:

1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.

2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.

3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.

5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.

6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.

7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?

9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have.

10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

Turbo boost your sales with these techniques and see your profits rise.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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How To Jump Start Your Sales

2010-03-31T08:55:00.000-05:00

It is the end of the first quarter and we are all looking at results for the first part of the year. A lot of people are blaming the government, the weather or the have other lame excuses for their lack of sales. Truth is everyone had to deal with the same obstacles, and yet still manage to make money. If you need to jump start your sales for the next quarter, here are a few ideas that you can use:

1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.

7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.

8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Don't Forget About Offline Advertising

2010-03-23T12:14:00.000-05:00

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

Come back next time for more tips,tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Mentoring An Online Business Newbie

2010-03-08T07:53:00.000-06:00

Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Couldn't you have benefited from having a mentor? Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction. Hey, Luke couldn't make it without Obi-Wan and Yoda!

You'll get many benefits from helping online business newbies. Below are eight possible benefits you could receive as a Newbie Mentor:

1. You will feel good knowing that you had a part in helping them build their business. You can sit back
and say "I had a part in their success."

2. They may become one of your best friends. Most people can use new friends, even business owners. You may even become business partners and create a totally new business together.

3. You could end up being strategic business allies in the future. You could regularly do joint venture and cross promotion deals with each other.

4. They may help you out with your business. Maybe they will give you some testimonials or endorsements for your products or services.

5. You might gain some valuable referrals from them. They may also join your affiliate program and make sales for your business.

6. They might offer you some free advertising space on their web site or in their e-zine for your help. You could also exchange advertising with them.

7. You both could end up developing a new product or service together. The product or service could be a combination of your current ones.

8. They might purchase the products you sell and become one of your best customers. You could sell them many back end products or services in the future.

There are probably many other benefits you could get from mentoring a new online business owner. Always remember to help them out because it's the nice thing to do and not just to benefit your own business.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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How To Generate Profitable Business Ideas

2010-02-15T08:35:00.001-06:00

Tired of “Me-Too” marketing and business building? Of course you are, because by the time you hear the next new thing, it had been used up and is the new old thing. Your business was created first by an idea. Then once you're in business you find that you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all!

Below are three ways to generate profitable business ideas.

1. Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.

2. If you're not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, e-books, web sites, journals, e-zines, newspapers etc. Your brain will generate profitable ideas by absorbing and rearranging this information on a regular basis.

3. Don't have a lot of time to read? You could listen to business audio books, seminars and courses. Listen to them in the car, while your doing house work, working in the yard, or exercising. Also, tune in business related radio stations. This will help you save time and generate profitable business ideas at the same time.

There are a few extra tips that will help improve these idea generation strategies. Take short breaks to brainstorm about the information you absorbed. Keep a notepad and pen handy to record your ideas so you don't forget them. All businesses need profitable business ideas to stay ahead of competition and survive.

The only person who can decide what the best business for you is, well YOU! Take a quiet time out each day and think and you will be surprised at the number of ideas you, yes you, can come up with anytime.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Psychological Desires That Sweeten Your Ads

2010-01-26T07:49:00.000-06:00

Why do people buy? Well there are many reasons, but for the most part they buy to fill some psychological need. Whether it is to be more comfortable, seeking adventure, or the old status seeking (Apple Computers anyone?) keeping one step up on the neighbors. Analyze the ads that stimulate your interest. Why do they? What is it about them that makes you want to buy? What turns you off? Once you figure that out you can then use that to sweeten your ads. Here's 10 psychological triggers to sweeten your ads and increase your sales:

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product
instructions, etc.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a
privacy policy.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of
compliments for them considering your product.

5. Most people are curious about things that could affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.

6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead
of "buy our product".

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how
your product can solve them.

9. Most people want to make the people around them happy. Tell your prospects how happy their
friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.

Marketing is basically helping people fulfill their needs, whether they admit it or not the reason people buy is linked to some psychological, overt or subliminal, desire. It is our job as marketers to meet those desires and fulfill those needs.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Send Your Sales Soaring In The New Year

2010-01-05T06:10:00.001-06:00

Ah a new year, and a new decade, but the same old problem, how to get more sales. Sure last year was a down year for most of the economy, but things are getting better and will get better in the future. Business cycles are natural and no mater what the government does, they can't avoid them. So what we must do as entrepreneurs is to maximize our potential for sales and profits in every business climate. In order to do that we need to find ways to make our sales soar. Here's a few ways you may want to try out:

1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.

4. People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.

5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.

7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.

9. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.

These are just a few things to try. Read through past posts to find more, you'll be glad you did. Now these will only work if you actually use them. Work smarter not harder.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Rewarding Your Loyal Customers

2009-12-08T07:45:00.001-06:00

The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement:

Number Of Purchases

This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.

Dollar Amount

You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.

Points System

Reward customers a point for every one-dollar they spend. Lets say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower selling products or services just offer more points per dollar spent for those particular items.

The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, promotional clothes (t-shirts, hats etc with your logo and name on them), ebooks, reports, audios, or movie passes. Expensive rewards could be jewelry, vacations, bed and breakfast gift certificates, electronics or computer equipment.

You may want to invest in a good database program to keep track of your rewards program. Open Office has a great integrated program called Base that is compatible with MS Office, but costs nothing. I also recommend contacting a legal professional for advice, set-up and the structure of your rewards program to ensure there are no miscommunications that can result in trouble.

I hope these ideas I've given you help make your business more successful.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Turning Freebies Into Sales

2009-12-03T11:24:00.001-06:00

Who doesn't like receiving free stuff, especially when it's valuable and useful? Everyone that's who. I don't care how much money a person makes or has, they always are looking for something for nothing.

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.

It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.

Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.

FREE COUPON/GIFT CERTIFICATE

Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases.

FREE BOOKLET/E-BOOK

Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.

FREE MEMBERS ONLY WEB SITE

Offer a free membership into your members only web site. Tell them what it normally costs for people who don't purchase.

FREE AUDIO/VIDEO

Offer a free audio or video to people who buy. Let them know this audio or video can't be found
anywhere else, only through this special offer.

FREE E-MAIL COURSE

Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson.

FREE CHAT ROOM SEMINAR/CONSULTING

Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.

FREE GIFT

Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Increase Your Traffic With These Sure-Fire Phrases

2009-11-11T10:05:00.000-06:00

Again we are looking at ways to increase traffic and make your site the place to be on the web. In this ever increasing competitive nature of the web everyone is looking for an edge. Here's 10 phrasee you might want to try:

1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.

2 "Subscribe To Our Free E-zine" Tell your visitors to subscribe to your e-zine. When they subscribe you'll capture their e-mail address. Every time they read your e-zine, it will remind them to return to your site.

3." Participate On Our Discussion Board" Ask your visitors to participate on your online discussion board. By participating they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.

4. "Sign Our Guestbook" Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your web site.

5. "Use Our Free Content On Your Site Or In Your E-zine" Allow your visitors to use your articles on
their own web site or in their e-zine. Just ask them to include your resource box. This will spread your
advertising all over the internet.

6. "Refer This Our Web Site To A Friend" Ask your visitors to refer your web site to a friend(s). They may know someone that would benefit from visiting your web site.

7. "Fill Out Our Online Survey" Ask visitors to fill out your online survey or questionnaire. You could use it to get valuable feedback on ways to improve your web site to increase traffic.

8. "Enter Our Contests" Ask your visitors to enter your online contest or sweepstakes. People love to win stuff, and they will visit your web site to try.

9. "Give Away Our Freebie To Your Visitors" Allow your visitors to give away your online freebies to people that visit your web site. Include your ad on the freebie and those freebies will multiply your traffic.

10 "Join Our Affiliate Program" Allow your visitors to make money selling your products or services. This will increase your traffic because they will link to your web site.

Try out a few of these and see what happens. They only work if you do.

Come Back next time for more tips, tricks and techniques to assist in your marketing and sales efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.

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Inquisitive Explorer's Library Mega Pack!

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

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All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.

No business or entrepreneur should be without them.

Fast easy resources to help you with your marketing and have some fun to boot!

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How To Sell Your Products Faster

2009-10-23T12:25:00.000-05:00

With the holiday season around the corner we all would love to amp up our sales. However we try we can only sell so much at a time. The secret is to get people to make their decisions faster. Here are some tips to help you.

1. Give people a deadline to order. Tell people if they order by a certain date, they will get a discount
or free bonuses. This will create an urgency so they don't put off buying.

2. Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.

3. Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repair and they won't have to be without the product for a long period of time.

4. Publish testimonials on your ad copy. They will give your business credibility and you'll gain peoples trust. It's important to include the persons full name and location with the testimonial. (Make sure you comply with the new federal rules concerning testimonials).

5. Give people free bonuses when they order your product or service. The free bonuses could be books,
jewelry, reports, newsletters, etc.

6. Allow people to make money reselling the product or service. Tell people they can join your affiliate
program, if they order. You could pay them per sale, per click, per referral, etc.

7. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc.

8. Provide free shipping with all orders. If you can't afford it, you could offer free shipping on orders over a specific dollar amount.

9. Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it.

10. Offer a buy one get one free deal. If you sell more than one product this type of deal works great.
People will feel they are getting more for their money and order quicker.

Give one or two a try and see what happens. These won't work unless you do.

Come back next week for more tips, tricks and techniques to help with your marketing and sales efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Getting Started on eBay - What You Need to Know.

2009-10-06T11:37:00.001-05:00

Yes we all heard, read and probably even watched specials on the great eBay machine and how it has transformed the business arena. But what if you have been on the sidelines not sure how to get started? Well here's a little helpful guide to get you started.

So you've decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.

What to Sell.

First off, you need to know what it is you're going to sell: what's your speciality? You'll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won't get any loyalty or real reputation if you just sell rubbish at random.

When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don't know anything about then you'll never write a good description and sell it for a good price.

You might think you're not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I'm sure you'll discover some kind of interest. If all else fails mention it to your friends and family: they'll almost certainly say "Oh, well why don't you sell�", and you'll slap your forehead.

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you're knowledgeable about and it's small and light enough for postage to be relatively cheap, then that's great!

Don't worry if you think the thing you're selling is too obscure - it isn't. There's a market for almost everything on eBay, even things that wouldn't sell once in a year if you stocked them in a shop. You'll probably do even better if you fill a niche than if you sell something common.

Tax and Legal Matters.

If you earn enough money, you should be aware that you're going to have to start paying tax - this won't be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.

Prepare Yourself.

There are going to be ups and downs when you sell on eBay. Don't pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.

Anyone can sell on eBay, if they believe in themselves - and if you do decide it's not for you, then the start-up costs are so low that you won't really have lost anything.

If you're ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. An upcoming article will give you a guide.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts.

Remember we're all in this together and I'm pulling for ya.

Mahalo.

********************************************************************

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********************************************************************

Make Your Ads COMMAND Attention

2009-09-30T09:40:00.000-05:00

You have used my tips for sprucing up your copy, you've followed my advice for placing ads,now the next step is to make your ads stand out in todays market place. The problem is that too many people follow the same templates and they all look like they were made in an ad clone factory. SO how does one stick out? Well here's a few tricks you can try:

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons
eye and also support your product claims.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in
boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is
to use a free offer as your headline.

7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders
with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

Try out a few of these when you rewrite your ads and see the increased click throughs. They only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
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Make Their Eyes Pop, and Jaws Drop With These Ad Copy Secrets

2009-09-17T11:36:00.000-05:00

Writing effective copy is the hardest thing to master when writing ads. Coming up with concepts, though hard in itself, seems like child's play in comparison (okay sometimes it is child's play, but you get my drift here). so what can one do to write more effective copy? Well here's a few thing you can try:

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People
will think that if these people bought from you, they should also trust your business and purchase your
products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information below the picture and a
brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase
price to specific charity. This will show them you really care about the people. They may just buy
your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should
remind them of their problem and make them think about what will happen if they don't purchase your
product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

I hope you find these tips useful and remember they only work if you do. Effort is the key to success, but only if you are working smarter.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.

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Sizzling Ways To Improve Your Ad Copy

2009-09-10T10:29:00.000-05:00

Writing ad copy is one of the most difficult, yet important piece of your business, whether online or offline. Improving your copy is key to an effective marketing campaign and generating sales. Want to make yours sizzle? Well here's a few tricks:

1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers interested as they continue to read your ad.

3. You could ask your reader questions through out the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions you ask should persuade the reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to
your target audience. You could highlight them with color, underlines, italics, etc.

5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you won't lose the sales from all the skimmers.

6. You could change the size of your text on your ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower the price on your ad copy. A higher price could increase the perceived
value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements,
and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read without people pulling out a dictionary.

Try out a few and remember they won't work unless you do.

Come back next week for more tips tricks, and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.netii.net/marketing/ielib.html

======================================================================

Profiting From Twitter The Smart Way

2009-08-11T10:10:00.000-05:00

Here's some tips on how you should be profiting from Twitter. If you want to learn how to obtain joint ventures, meet people you can produce products with, get people to promote your products and jump start your business all without forking over even a dime, then read on MacDuff.

And you can do all of this starting 60 minutes from now even if you don't know anyone to start, even if you don't have any sort of list to begin with, even if you're a newbie, even if you're a Mac or Linux user, even if you can't attend seminars, even if .... You get the idea.

While using Twitter, you will:

* Meet people who have lists, can help promote your product, and may even help move your business forward.

* Connect with people like you, give you a sense of community.

* Avoid the bickering, flaming, name calling, and arguing junk etc that goes on in forums these days. I hate most forums where a few people post all the time and become power brokers even if they're obnoxious, don't have any clue what they're doing and so forth. Forums also attract a lot of negativity.

Twitter is a totally different and refreshing experience.

Here are some great tips on getting the most out of Twitter.

1. Sign up at Twitter.com- It'll take you about 30 seconds.

2. Keep the negative junk off Twitter - treat others the way you want to be treated, be positive.

3. Follow people who are in your niche- click on "find people." ,type in names of people who write blogs in your niche, who have affiliate products and who are influencers, Click the "follow" link under their photo. This will let you see their tweets with other people.

4. Make friends- Do NOT go onto Twitter pitching people. Make friends. Be a sociable person.

5. Learn the art of the RT- RT stands for "retweet". There's a little icon that says RT. When you retweet someone's messsage, you're passing it on so the people on your list can see it.

6. Observe for a week - Spend a week or so just watching others and learning what happens on Twitter before you jump in head over heels.

7. Anything and I do mean anything you say can and will be retweeted- beware what you write it could come back and haunt you later.

8. Share your positive energy- positive energy attracts other positive people.

9. Give first- Do NOT ask people to promote you or your product. GIVE first. Offer to promote THEM!

10. If someone really annoys you, you can go to twitter.com, find their name and on the right side is link where you can block them.

11. Search for affiliate programs in your niche market. Find the names of the product creators and look 'em up on Twitter.

12. Offer viral ebooks and reports on Twitter.

13. When you run across a cool web site or resource tweet it to your list.

14. Go out of your way to promote others to your Twitter list. They'll reciprocate some time in some way.

15. Understand that in the big picture your goal is to find people who have lists and can promote your products then make friends with 'em. That's your ultimate objective. But you don't get there by ramming your product down people's throats. You get there by being an ATTRACTIVE PERSONALITY that others gravitate to.

16. Inspire others to go for it and pursue what they know they should pursue but don't have the courage to do it- Be a cheerleader for people's highest and best interests.

17. Do NOT end up twittering away time you really should be using to create products or do other promotions.

Use Twitter. Don't let it use you.

I hope you found these tips helpful. Comae back next week for more tips, tricks, and techniques to assist you in your marketing effort. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
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Writing Profit Producing Ads

2009-07-29T11:20:00.001-05:00

We all want to make sales, it's the life blood of any business. But i order to drive people to our site, store, show etc, we need to advertise. "Build it an d they will come" only works in fictional cornfields transformed into baseball fields not web sites or stores for that matter. But how does one write an ad that will produce the desired result? Here's a few ideas you can try:

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your
product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

These are just a few ways to create ads that will bring in the results you need. As always these are suggestions and will only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.netii.net/marketing/ielib.html

======================================================================

Motivational Triggers That Make People Buy

2009-07-22T09:27:00.002-05:00

Ah how to motivate people to buy your products and/or services. It should come at no surprise to anyone in business that a majority of sales are emotional in nature. People must feel that they are meeting some sort of need. Sure most people will deny this, but it is true none the less. But how can you motivate people to buy when they are on your site? Well here's a few motivations you can fill:

1. People want to make more money. They may want to start their own business, get a higher paying
job or invest in the stock market. This will make them feel successful.

2. People want to save money. They may want to invest for the future or save for a big purchase.
This will make them feel more secure.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.

5. People want to learn something new. They may want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This
will make them feel healthier.

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel relieved.

8. People want to be loved. They may not want to be lonely anymore or want to start dating again.
This will make them feel wanted.

9. People want to be popular. They may want to be a famous celebrity or be more popular in
school. This will make them feel praised and admired.

10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will
make them feel more fulfilled.

Try out a few of these techniques and adapt them to your business and watch your sales grow.

Come back next week for more tips, tricks and techniques to assist you with your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

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********************************************************************

Tweeting Your Business Message

2009-07-14T09:54:00.000-05:00

Twitter is all the twitter these days. You can't watch, read or hear anything these days without someone asking you to follow them on Twitter. But what exactly is Twitter and how can one use it to promote their business?

Twitter is basically a free micro-blogging platform. It lets you tell the whole world what you are up to in 141 characters or less. There are millions of Twitter-addicts all over the world, and the number of active users increase exponentially every month. It is not only open for individuals, but companies can also use it to promote themselves as well..

On Twitter you will have people “following” you, and you will be “following” others. “Following” is being updated every time a new post is added to one of your contacts’ profiles. Being followed is the same; every time you have something to add, all your “followers” will be updated. The more people that follow you, the more exposure your business will get, theoretically that is.

But it’s not about adding as many people as you can to your friends list. You need to be smart about building your follower base. The problem is that many companies that try to market using Twitter don’t understand how this community works, and consequently their Twitter Marketing efforts don’t pay off as they end up following too many "questionable" followers.

To help you avert this fate, the following steps will guide you in understanding what to do and what not to do to give your company huge exposure using Twitter.

1) Import Your Contacts.

Twitter allows you to to import contacts from Gmail, Hotmail and your own address book. Do it as this will give you an immediate following. .

2) Make Sure that Your Profile is Complete

Fill in all the fields (both required and optional) and include your website URL. You can also personalize your Twitter page to match your company’s branding. Create a small "elevator pitch" for your bio section so people will know exactly who you are and why they should follow you.

Step 3: Understand the Dynamics of Twitter

Twitter is a social tool, not a classifieds site. Don’t spam others about your specials, but gently nudge them in that direction. Follow other user as they want the same thing you do after all. Be active in the community (tweet and post comments about others’ tweets often). Don’t tweet every 5 minutes. It becomes annoying. Engage in conversations. Retweet (reply to others’ tweets) often
Don’t promote your company directly. Do it the smart way. For example, if you sell widgets, write a buyer’s guide about the kind of widgets that you sell and tweet about that blog post. That is useful information. Avoid tweets like “Great Widgets On Sale – Starting at $9.99!”

Step 4: Build Your Followers Base

There are many things that you can do to build your followers base:
Put a link to “Follow Me on Twitter” everywhere (your email signature, forums, website, and business cards). Every time you post on your blog, invite people to follow you on Twitter. Search for Twitter users whose followers base you would love to have for yourself. See who is following them and follow those users. They will follow you back. See who is following your friends and follow them.
There are Twitter directories that are great to find members who are likely to follow you. Examples include Just Tweet It and Twellow. Use Twitter’s search feature to find profiles that interest you. Use Twitter’s RSS feed to be notified every time a tweet containing a certain keyword is made.

Step 5: Balance Your Followers/Following Ratio

Try to have a balance between people you follow and people that follow you. If a lot of people follow you and you don’t follow them, they will stop following you. If you are following plenty of people but just a few are following you, you’ll be seen as a spammer trying to grow your follower base as quickly as possible.

Step 6: Make it Worthwhile to Follow You

Tweet interesting stuff. Every time you are about to post something, ask yourself “Is this something I would be interested in?” If the answer is no, chances are that your followers will feel the same way.

Step 7: Learn from the Best

Find users with several hundred followers and learn from them. See what they are doing right and get ideas from them.

Done right, Twitter Marketing can lead to positive exposure for your business. Companies have been known to make tens of thousands of dollars from customers that found them through a Twitter account. Depending on your business, Twitter could be one of the most successful weapons in your Internet Marketing arsenal.

Remember to come back next week for more tips, tricks and techniques to assist you with your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

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Get Your Ads and Articles Noticed

2009-06-30T08:41:00.000-05:00

Do you post to message boards, Articles Directories, Forum discussion lists, classified ads sites, FFA sites or newsgroups? Posting ads and articles to various sites are a great way to get noticed and attract others to your site. But what draws people to some ads or articles but ignore others? Well, people will usually read the subject line before they read your ad or article, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or articles noticed.

1. Use extra white space creatively in your subject line. You can add extra blank spaces between your
words or letters.

2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a
capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )

4. Begin your subject line with the word "STOP!". People have been trained their whole life to stop
what they are doing when they see that word.

5. Ask people a question in your subject line. We all went to school and were repetitively branded to
answer questions.

6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience.
It could be free information, software, trials, etc.

7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attention
and to win their trust, why not use them online too.

8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped
off and trained themselves to ignore those claims.

9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.

10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.

Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
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For more resources to help you with your Online Marketing efforts.

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********************************************************************

Highly Persuasive Ad Writing Tips

2009-06-15T10:29:00.000-05:00

Writing one's ads is a skill that must be developed through trial and error. Of course there are tips and techniques you can use to help strengthen your ad and increase your click throughs, and thereby your sales. Here's 10 to get you started.

1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people
should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey
your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review,
on a top ten list, an article, etc.

6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers
and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific
and believable results you customers have received.

Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.netii.net/marketing/ielib.html

======================================================================

Persuasive Triggers To Popularize Your Ads

2009-06-01T11:47:00.001-05:00

In all the flotsam and jetsam of Internet ad sites one needs to stand out and get potential buyers to click through. The problem most people have is that they are using the same templates and techniques gleamed from "me too" sites. In order to differentiate oneself you need to bring something new to the table and persuade the viewer to click and become a buyer. Here's a few tricks you can try:

1. Most people want to win over others. Tell your prospects how their family or friends will admire
them if they buy your product.

2. Most people want to associate with others that have the same interests. Give your prospects a free
membership in a private chat room just for them.

3. Most people want a clean environment. Tell your prospects that you'll donate a percentage of your
profits to help clean the environment.

4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when
they purchase your product.

5. Most people need or want new information to absorb. Give your customers a free ebook or tip
sheet when they purchase your product.

6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they
will avoid or end if they buy your product.

7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they
will gain, if they purchase your product.

8. Most people don't want to miss out on a major opportunity that they could regret in the future. Tell
your prospects you'll be raising the price shortly.

9. Most people want to have good health and live longer. Give your prospects free coupons to a
fitness club when they buy your product.

10. Most people want to belong to something or a select group. Give your prospects a free member-
ship into your club when they buy your product.

Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Riveting Ways to Generate Instant Sales

2009-05-18T10:56:00.000-05:00

Instant sales is the dream of all businesses, either on or offline. Of course these days in the increased competition and economic uncertainty one needs to generate these to survive in business. But how does one do this? Well, here's 10 riveting ways to generate, develop and nail down instant sales:

1. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package
your product with other products.

2. Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.

3. Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.

4. Allow people who do not have time to explore your site to download your web site in ebook format.
This will allow them time to view it offline.

5. Use tons of headlines and sub headlines on your web site. This will keep their attention and keep them at your web site longer.

6. Take advantage of popular fads. If something is popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.

7. Allow your prospects to chose between a retail or wholesale price. Charge people a membership
fee to always get the products at wholesale cost.

8. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free
chat room and you'll draw extra traffic to your site.

9. Increase the perceived value of your free stuff or bonuses by including the retail dollar amount the
freebie would normally sell for.

10. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring.

Generating sales is our goal and using these and other techniques will get you on your way. They will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all int his together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

How To Outsell Your Competition

2009-04-28T10:17:00.000-05:00

Competition is not bad for a business as it shows that there is demand in the market. However it would be nice to be the leader and outsell your competition. The key to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of
your product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to
your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free
shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you
have believable proof that supports your claims?

5. Quality- Is your product built and tested to last longer than your competition? Can you improve the
overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product
easier to use than your competitions?

7. Features- Can you offer more product features than your competition? Do your features support the
benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product
suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product
repair? Does your competition make their customers talk to a machine?

11. Proof- Can you provide more proof than your competition that your product is reliable? Can you
provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?

Again use as many of these techniques as you can and mix and match and watch the results. Remember these won't work unless you actually use them. Also don't do negative selling as that tends to raise red flags in client's minds. We're all in this together and I'm pulling for you.

Mahalo.

======================================================================
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======================================================================

Why They Won't Buy From You

2009-04-14T13:34:00.000-05:00

You do the social media, email and list marketing techniques to the letter. You are sure that the traffic you have is targeted and your niche is a “hot market”. But even though you are getting traffic, the sales don't seem to show up. What could be the reason people are forgoing buying form you? Here's 10 possible reasons:

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response
rate.

10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

Of course if you are selling Buggy Whips in a Automobile market one will have trouble making sales. So make sure the products you sell make sense to the market you are trying to reach.

Come back next week for more tips, tricks and techniques to help wit your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
Inquisitive Explorer's Library Mega Pack!

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

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All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.

No business or entrepreneur should be without them.

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Easy and Low Cost Techniques to Multiply Your Sales

2009-04-06T11:59:00.000-05:00

Regardless of what the “Doom and Gloom” naysayers on television and in print are saying, people are still making purchases and getting along in life. However if you see a bit of a downturn in your sales here are some low cost and easy tricks you can try:

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses' products in a package deal. You can
include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see
your ad and order.

These are just a sampling of the techniques you can use. Try one at first and add on as you grow your business. Come back next week for more tricks, tips and techniques to assist your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
Inquisitive Explorer's Library Mega Pack!

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

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Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.

No business or entrepreneur should be without them.

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Your Business Is Failing? Here's Possible Reasons Why

2009-03-31T11:44:00.000-05:00

Excuses, everyone has them and they especially run fast and furious during down times. Yes it is easy to point fingers all around, but what really needs to happen is deep introspection into the real reasons. Yes it is hard, and the answers might not be pleasant, but finding solutions works better than worrying about problems. Here are some ideas that might help you resurrect your business:

1. You don't offer free original content.

2. You don't use a signature file on your e-mails.

3. You don't offer free software.

4. You don't have your own domain name.

5. You don't offer a free contest or sweepstakes.

6. You don't test and improve your ad copy.

7. You don't offer a free web site directory.

8. You don't give people any urgency to buy now.

9. You don't offer a free e-zine.

10. You don't attract the target audience that would
buy your product or service.

11. You don't offer a free community.

12 You don't let people read your ad before they get
your freebie.

13. You don't offer a free affiliate program.

14. You don't make your web site look professional.

15. You don't offer a free online service.

16. You don't give people as many ordering options
as possible.

17. You don't offer free current information.

18. You don't let people know anything about your
business.

19. You don't offer free samples of your product
or service.

20. You don't make people feel safe and secure
when they order.

Now there might be other reasons (offering machines that run only MS-DOS, or obsolete services) but for an online business these pretty much sum up the problem. So go ahead and put a few in place and see what happens.

Come back next week for more tips, tricks, and techniques to assist in your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo

********************************************************************
Inquisitive Explorer's Library Mega Pack!

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.com/marketing/ielib.html

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.

No business or entrepreneur should be without them.

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Twittering Your Life Away

2009-03-23T09:52:00.000-05:00

Okay okay we all get it, “Twitter” is the greatest thing since, since,.. well since the last greatest thing since... If I see one more blog post about how to use “twitter” and other social media I will scream. Most of these posts are just repurposed and recycled garbage. They offer no insight nor do they say anything new. Stop already and show some creativity.

The main trouble with Twitter is that in order to do anything productive one needs followers. To get followers, one needs to follow. This can lead to a bunch of flotsam and jetsam floating your way. There are those that actually will send dozens of “tweets” your way, and by the way to everyone else, that your tweets tend to get lost in the fog. Yes this is a problem and a big one as there is no real way to get your message across without sending the messages every minute or so. That is of course considered bad practice, so you will lose followers and then of course you will need to find more, and son and so forth until you just rip out your hair and scream.

The only people who are making money off twitter are thse that got in early and sold a bunch of ebooks on using titter. Yes the posts come in so fast and furious that one cannot keep up with it unless you are n it 24/7/365. If your customers or potential clients aren't on 24/7/365, well your message has a snowball's chance in July to make it through to them.

If you don't know anything about Twitter, Facebook, Linked-In, etc, then where have you been hiding? Social sites are the next big thing, or was last year. You see once the main media starts talking about something being new and exciting, one knows it has been around for at least a couple of years and is old hat, and probably on it's way out of fashion. Yes there is way too much coverage overload. Anyone remember MySpace? Last year this was supposed to be the “wave of the future”, and anyone who is anyone was supposed to be on it and active. Does anyone really use it anymore besides college students, old ladies and porn sites? I didn't think so either.

The thing is these so called “Social Sites” are nothing more than Chat Rooms and BBS' with better graphical ability. There is nothing new about them, or their concepts. It is just the ability to store pictures and videos that separate them from their ancestors. In fact the BBS' and chat rooms evolved from old networking meetings in the days before the Internet (Yes Virginia there was a time, long ago called the 1980's before the Internet was available to all). So the old rules of civility and dealing with other people apply. Whatever worked in 17th Century France, works still today.

I know it is boring to say that these sites are just upgrades and updates, I mean one has to sell the service right? One has to sell newscasts before they become the next newspapers, anachronisms in the modern age. Yes newspapers are on their way out, and television newscasts are to be the buggy whips of the 21st century. So they need to try to stay “hip” and “cool” (yes I actually heard those terms on a newscast the other day by some dork who was trying to prove she was “with it”.) by showing they are into “today's technology”. The problem is that it is yesterday's news. Why is this so? Because in order for them to talk about it, it has to be safe.

But I regress...

Yes Social sites are good if you just respect their uses and give as much as you want to receive. For marketers one does need to use them, and they are great places to make contacts, but beware of all the flotsam and jetsam that one has to wade through before finding the gold.

Social sites and Web 2.0, use them but don't count on them to be a magic bullet. Hard work, persistence, and good service/products will win the day.

Come back next week for more tips, tricks and tips to assist you in your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Attract New Customers With These Traffic Tips

2009-03-16T12:30:00.000-05:00

Traffic is key to making it online. Of course getting traffic is not the easiest thing in the world to get. Here are some techniques that you can use to produce more traffic to your site.

1. Give Away An Electronic Information Product

The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your advertisement somewhere on the product. Allow other people to give away the information product to attract even more customers.

2. Offer Free Consulting Via E-mail

Allow potential customers to ask you specific questions relating to the subject of your business. Giving away free advice can show your prospects your expertise and give you instant credibility. Another benefit is when you e-mail them back the free advice or information include your signature file to get free advertising.

3. Hold A Free Chat Room Seminar

People go to seminars to learn about a particular subject. With chat rooms you don't need to fear public speaking or spend money to rent out a seminar room. You can use your own chat room or hold the seminar in someone else's. Holding a chat room seminar is an incredible way to get free publicity. Just send a press release to the media announcing your free seminar.

4. Start A Free-To-Join Club

Having people join your club is a creative way to attract new customers. People want to belong to something, why not your online club. The club should be related to your product or service. You could give away a free e-mail newsletter for club members only . Have a members only message board, e-mail discussion group or chat room. Post your advertisements on all the club information.

5. Provide Your Product Or Service For Almost Free

Tell potential customers you'll accept barter deals for your products or services. You may not be getting money but they will become your customers. If they are satisfied they might pay money the next time they make a purchase. Barter for things to improve your business or your own personal life.

Put these tips to good use and see your traffic increase. Come back next week for more tips, tricks and techniques to assist your marketing efforts.

Remember, we're all in this together and I'm pulling for you.

Mahalo

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

How Your Web Site Text Impacts Buying Decisions

2009-03-10T11:35:00.000-05:00

Everyone is big these days on getting the flashiest graphics, fancy videos and other visually pleasing and attention grabbing gizmos. However there is one old standby that subconsciously effects your customer's buying decisions when it comes to your web site. The appearance of your text.

The appearance of your web site text can actually increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's buying decision. Below are ten points to consider
when typing text on your web site.

1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black background.

2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.

6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Font Properly- You want to use a text font that relates to the product or services your selling. You
don't want to use a comic type font when your selling business books.

8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.

Come back next week for more tips, tricks, and techniques to assist you with your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts.
They range for the easiest and most basic to the latest ideas. No business or entrepreneur
should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.com/marketing/ielib.html

======================================================================

The Secrets Of Forum Marketing Exposed

2009-03-04T10:46:00.000-06:00

Forums are just the Web 2.0 versions of the old Chat Rooms from the BBS days. You will find them on all social Networking sites (such as Facebook, Linked In etc.) and some Wordpress blogs. These can be a boom or a bust depending upon on you use them and how you act in them. If you are careful and polite they can be a goldmine in marketing your business. If not they can leave people with a bad taste for you and your services.

Forum Marketing is the use of online forums to promote your product or service. forums are usually broken into categories. Find the right forum where your targeted audience would gather. Create a forum profile with your ad, business info, or signature file in it. Announce to everyone in the forum something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of forum rules before engaging the visitors in a sales pitch that could be considered SPAM.

Send electronic messages to target people in the forum that would be interested in your products or services. Start a conversation with them. After a few moments indirectly bring your sales pitch into the conversation. This is a great way to do one-on-one selling electronically. Do not directly SPAM them with your messages.

Marketing With Your Web Site's Forum

Just having a forum on your Web site can create an online community and bring visitors to your Web site. Host a free online seminar in your forum about a subject of your expertise. Use a forum to meet with current customers if they have any questions or problems. Regularly schedule free events in your forum. Schedule experts to speak in your forum.

Host other people's forums as an expert. Charge for doing this to earn extra money or just do it for free to gain publicity. Make sure your spelling and grammar is correct when chatting, so people understand what you are typing.

Use some forum emotions and acronyms to help people understand you're typing.

Use " :D " to show your laughing

Use " :) " to show you are smiling

Use " BTW " which means "by the way"

Use " FAQ " which means "frequently asked questions"

Use " IMHO " which means "in my humble opinion"

Use " LOL " which means "laughing out loud"

Use " TU " which means "thank you"

Marketing your products or services in forums is a more personal way to gain new customers. Prospects are actually communicating with you instead of reading your ad. You may even make a few friends along the way.
Remember to know the rules before you post and advertise. Following the rules and being helpful will go a long way to building your reputation and your business.

Come back next week for more tips, tricks and techniques to assist in your marketing efforts. Remember that we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Need New Product Ideas? Try These 10 Techniques.

2009-02-23T10:18:00.000-06:00

The life cycle of a product is finite, so in order to keep sales moving forward one needs to find new products to sell. Affiliate programs are good way to start, but one needs their own product for true sustainable success. But how does one go about deciding what product to develop? Also how does one get ideas for new ideas? Here are 10 techniques that will get you started.

1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

2. Find out what's the current hot trend. You can find out what the new trends are by watching T.V, reading magazines and surfing the net. Just create a product that's related to the current hot trend.

3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product.

5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.

6. Reincarnate an older product. Maybe you have a book that's out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up to date.

7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.

8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.

9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.

10. You could create a new market for your existing product. For example, if you're selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

You don't have to implement all 10 of these techniques right away. Put one or two into operation at a time and see what works. You just might surprise yourself as you dream up even more ways.

Come back next week for more tips tricks and techniques to assist you in your marketing effort. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

10 Blockbuster Ways To Ignite Your Sales

2009-02-17T10:10:00.001-06:00

Sales are the lifeblood of any business and organization. During good times it seems like anything one does works out and it seems like things will go on forever. Ah yes how does one ignite sales during a downturn? Here are some tricks one can try and use to ignite sales during these hard times.

1. Sign-up to win web site awards. When you win,some award sites publish your web site link, name and description on their site.

2. Join online business associations or clubs. If you join, they will usually list all their members on their
web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your
ad included on it and allow others to give it away.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions
about your business, good or bad.

5. Design your packaging so it sells your products Utilize colors and lettering that make your product
more attractive to your prospects.

6. Compare your product's guarantee to your main competitors. Find a niche were your can design
your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they
may not know the meaning to, define them.

8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.

9. Design your web site to be a valuable resource for people. Include original content, links to other
interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by practicing good customers service, strong product
quality and speedy service.

Try a few of these and work them into your marketing plan. Come back next week for more tricks, tips and techniques to help with your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Web 2.0 For Beginners

2009-02-08T11:32:00.001-06:00

All the talk the last few years have been of Web2.0 this, Web 2.0 that etc, etc. Believe it or not there are a lot of people still confused about what Web 2.0 is all about.

Well what exactly is Web2.0? Well it is nothing more than an upgrade in the way we communicate. Web 1.0 was all about static web pages, Usenet groups, Multiple User Dungeons (games like Doom, and Dungeons and Dragons) and basic chat forums. Web 2. is the same, except the technology now exists for these groups, forums games and web pages to be interactive. We now have sound and video on our pages, we are able to communicate directly with others through Live Chat and Instant Messaging. We can even play nice instead of just shooting at one another (though those games still exist for those into that sort of thing, but again gamers can form cooperative teams instead of going it alone). In a word, Web 2.0 is about community.

We become more of a community. We cooperate more with each other, we collaborate on projects through web applications. We have meetings now across continents without anyone having to leave their home base. It is a sharing time. Even the gamers are in on this one forming teams and community groups (like Sims and its clones). Web 2.0 brings us all together on the web. It crosses all boundaries and borders. It is bringing humanity closer to its goal of oneness. The only roadblock are governments that try to oppress free speech and access to the net, and of course petty forum and site managers who do the same due to their own biases and hatreds.

The second is more prevalent and more dangerous as people try to express different views, but when say someone disagrees with the current group think (like when a conservative tries to debate on a liberal site, or a vice versa, they get blocked, called a racist fascist and other similar names) they get blocked by the petty little dictators running the site. This is the biggest threat to free speech in the 21st century.

But I regress.

What might one say are the tools of Web 2.0, and how does one use them?

They are simply:

Blogs – used to voice one's thoughts, opinions, knowledge or just whatever in print, audio and/or video.
Video – used to promote oneself and ideas or just to say hello and “Look At Me”.
Podcasts – using audio to voice one's thoughts, opinions etc.
Social Sites – Where people come together in community like atmospheres
Twitter – used to tell people what you are doing at any given moment in your life.
Live Chats – Software that allows visitors to your site to contact you to ask questions
Misc – Sites like Digg, Buzz Up, etc that rank popularity by others voting on your content.

These are just a few of the many tools out there, and they seem to be the most popular at the moment. The trick is to go and use as many of these as possible in your marketing efforts if you expect to survive in today's modern business environment.

Over the next few weeks I will be discussing these and their uses in more detail. In addition I will discuss other aspects to Web 2.0, so be sure to visit weekly.
To sum it all up, Web 2.0 is about coming together to better understand us all better.

Come back next week for more tips, tricks and techniques. Remember we're all in this together, and I'm pulling for ya.

Mahalo

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Your way to online profits. Your choice. Do nothing or visit

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Plan Well Before Creating A Members Only Web Site

2009-01-19T12:25:00.000-06:00

Membership Web Sites are all the rage these days and it seems to be causing a gold rush into creating them. Before you go off and start your site thinking riches will just fall into your lap, take a few minutes to ask yourself these questions and satisfy the “7 P's”.

1. What will be the title of your members only web site and will it have a subtitle? Will you have a logo,slogan or graphics for your members only site?

2. What type of content will you include in your members only web site? ebooks, articles, software,interview transcripts, etc.

3. Will your members only web site host a member community? message boards, chat rooms, online classes, online consulting, etc.

4. Will you be the only content provider or will there be other providers? Will your ask other members to contribute related content to your member's site?

5. How will you allow people to navigate, find or search for information in your members only site? Links, search engine, index, table of contents, etc.

6. Will your members only web site be sold as a product or will it be used as a promotional tool? Will you be promoting back end products in it?

7. Will you members only web site ad contain a guarantee, testimonials, strong headline, a major benefit, limited offer, free bonuses, etc.

8. What type of payments will you accept for the members only web site? Will you be billing them once, monthly, quarterly or yearly?

9. Will you let your prospects read a free sample? content excerpt, ebook chapter, article, a free hour pass, free limited membership, etc.

10. Will you password protect your members only web site, use an honesty system or change the url every now and then?

Once you can answer these questions to your satisfaction you will be on your way to creating a value rich membership site. Remember, “Prior Proper Planning Prevents Piss Poor Performance”.

Come back next week for more tips, tricks and techniques to assist with your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

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STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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Impact Viral Marketing Strategies

2009-01-12T12:28:00.001-06:00

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

As always there is no one size fits all, so try a few, mix and match and find the right mix for your company.

Come back next week for more tips, tricks and techniques to assist with your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

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For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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When You Give, You Shall Receive

2009-01-04T09:15:00.000-06:00

You can increase your marketing exposure effortlessly by placing your ad on free stuff, then allow other people to give it away. The more people that give away your free stuff the more your ad will be seen. Most free stuff can be created easily and without little or no expense. Electronic freebies are perfect because with these types of freebies there's no shipping or physical material costs.

Below are some popular types of electronic freebies.

Free e-Coupons/e-Gift Certificates-Give your visitors free electronic coupons and gift certificates for your products or services.

Free e-Books-Give your visitors a free electronic book. The e-book should be related to your web site theme.

Free e-Reports-Give your visitors free electronic reports. The reports could be in autoresponder form or in text format.

Free e-Courses-Give your visitors a free electronic courses. They could e-mail your follow-up autoresponder and be sent a lesson each day.

Free Software-Give your visitors free software. It could be a game or a useful utility. Just have them download it right from your web site.

Free Online Services/Utilities-Give your visitors free online services or utilities. They should be ready to use right from your web site.

When you use this marketing strategy it will quickly spread your advertising all over the internet and bring you the traffic you desire, and after all isn't that the name of the game?

Check back here weekly for more tips, tricks and techniques to help you with your marketing efforts and campaigns. Remember we're all in this together and I'm pulling for you.

Mahalo.

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Discover your web site's true potential.

Show you the way to online profits. Your choice. Do nothing or visit

Pick up your copy of

“Inquisitive Explorer's Internet Marketing Primer”,

http://www.renspubhouse.com/ieimp.html

For the next step:

“Inquisitive Explorer's Advanced Marketing Techniques”

http://www.renspubhouse.com/inexpadv.html

Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.

http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0

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For more resources to help you with your Online Marketing check out

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Why New Year's Resolutions Never Hold

2008-12-31T10:19:00.001-06:00

Ah the end of another wonderful year and everyone is getting ready to party hardy and ring in the New Year with festive cheer. We also seem to take time to reflect on our lives and make silly resolutions (lose weight, make more money, be more loving, eat more pizza, etc.) that we are bound to never keep.

I am amazed how we go about and celebrate useless anniversaries like this. Let's face it time is a vague concept, and measuring time solely artificial. So why do we do this? Well because human beings are anal and need to measure things. How else will we know how we have wasted our lives away, frittering away time by celebrating useless milestones unless we had a way to measure them?

Besides, as it turns out, we have changed the way we measure time so many times in our span of existence before settling on the one the world accepts now (set forth by Western Europe Standards) that no one really knows the exact age of anything, and all the scientists do is make guesses so as to keep funding going for another artificial period of time. Great work if you can get it.

As it turns out, that is a great phrase isn't it. I mean if you use the phrase “As it turns out”, it makes one sound profound and intelligent as if they know what they are talking about without actually being an expert on the subject. It gives one the illusion of doing research without all that mucking about in libraries or reading trade journals or the like. But I regress.

But anyways the topic of the day (didn't think I'd get around to it did you), is about New Year's resolutions and why it is basically impossible to keep them. As it turns out (that lovely phrase again) we are basically hard wired not to keep them. Why? Because the way the brain stores information. As it turns out, the brain stores information similar to holographic images. But, in order to retrieve that information one has to be in the same mental state as when the information was stored.

When we make our resolutions we are usually in the midst of a celebration and in a certain stage where alcohol in undetermined quantities, is working on our brain. So in order to remember these resolutions one has to be in the same state of inebriation (or dehydration after the fact) to remember these.

For example when one is out partying too hard they never seem to remember the embarrassing things they say or do. They of course seem to be the only ones, and they wonder why everyone is all upset at them. That is until they reach an equal mental state of inebriation later.

So we never remember these until the next New Year's Eve when we start celebrating and reflecting on our lives again.

So I say hang it all and just live your life as the best person possible, give your all in everything you do and you will be fine.

Of course there is one resolution you should all make before you start your celebrating:

Visit http://www.renspubhouse.com on a regular basis to check out the new and exciting things going on here in 2009. Also come back weekly to http://renspubhouse.blogspot.com for educatinal and useful marketing tips, tricks and techniques.

Happy New Year to all. May your new year be safe, peaceful, happy and prosperous.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

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For more resources to help you with your Online Marketing check out

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Fast easy resources to help you with your marketing and have some fun to boot!
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Keep Your Profits Rolling In The New Year

2008-12-29T13:50:00.000-06:00

Keep Your Profits Rolling In The New Year

Ah a new year is upon us. The time of year we pause and reflect upon our lives over the past 12 months. We remember and glow in the good times, shudder at the bad times and ponder on what we missed and make plans to change our lives for the better. We also tend to take this time to inventory our business for the past year and make new goals to keep profits rolling in and our business growing. Here's 10 ideas to help the profits roll in during the new year.

1. Give people a free online utility. When you offer a utility that can solve a person's problem, people
will definitely visit your web site.

2. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they
will line up to visit your web site.

3. Supply news stories related to your site. People want current news on the topics they are interested
in. You could also include new "how to" articles.

4. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject.

5. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all
their personal information will be kept confidential.

6. Offer free samples or trials of your product. This will let people experience your product and attract
people to your web site.

7. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees
and testimonials in your ad.

8. Remind people to come back and visit your site. They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.

9. Let people know anything about your business history. They'll feel more comfortable if they know
who they are buying from.

10. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms
of electronic payments.

Use these and see your profits rolling in the new year. Here's hoping that the new year finds peace, health, happiness and prosperity for all. Come back next week for more great Marketing and Sales tips.

Happy New Year!

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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10 Ways To Promote Your Web Site Offline

2008-12-15T08:32:00.000-06:00

10 Ways To Promote Your Web Site Offline

You have your site, you participate in forums, email marketing, banner advertising, etc. But is there more you can do to promote your web site? Sure there is, the “Offline World” is a great place to start. There are a lot of potential clients who don't participate in these forums etc, so how can you get them to realize your site is there? Well here's 10 ideas.

1. Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you're driving.

2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.

3. Have some ball caps made with your web site address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time.

4. Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

5. Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.

6. Have some flyers printed out with your web site address and other business information. Keep a few with you to hang on bulletin boards you see.

7. Have some jackets printed with your web site address and other business information. Give them away to family and friends. When it's too cold for t-shirts, you can wear jackets.

8. Have some duffel bags made with your web site address and other business information. Give them to family and friends as gifts or use them when you travel.

9. Have some pens imprinted with your web site address and other business information. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

10. Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends and family as gifts.

Think how many times you have picked up or seen one of these articles and went to the web site to see what they are all about. Yes they work. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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How To Cure The BCS Mess

2008-12-08T11:11:00.000-06:00

How To Cure The BCS Mess

Here we are again at the end of the College Football season and all the talking heads are mad at how the champion is selected. I propose a plan to cure this mess.

The Rener Plan offers up a 16 teams playoff system that takes into consideration all the arguments for and against the present system, to include preserving the tradition of Bowl Games.

The current system is called the “BCS” (Bowl Championship Series) and it uses two human opinion polls and runs data through 5 computers to determine rankings. At the end of the year the top 2 teams meet in a special bowl game called the “BCS Championship Game”. The system was put into place in 1998. Before this system went into place the national Champion was determined by just the 2 opinion polls. One poll was made up of sports writers from around the country, the other of the coaches of all the Division 1 (as it was called then) schools. Whoever was number one in either or both polls (yes there have been times there were split results) was declared the National Champion.

Of course there was lots of gnashing of teeth and wailing and accusations of cheating and favor granting, so the college presidents got together to develop the BCS. As it stands right now there are 6 conferences that participate, with occasional “at large” bid going to any school outside of these conferences (there are 11 conferences in the division 1A, or the FBS as it is called now), that goes undefeated in their regular season. But only if there aren't 10 teams to fill out the 5 BCS bowls (Rose Bowl, Orange Bowl, Sugar Bowl, Fiesta Bowl, BCS Championship Game, with each bowl rotating to host the Championship game).

The opponents of the BCS system want an expanded playoff system like they have in the other Divisions (Division 1AA, II, III, etc.). They all claim they want an 8-10 team playoff. The problem is that no one ever states how these seedings are to be made. If we go to just the human polls, then we're back to the old broken system of favor granting and biases. If we use the current BCS system to determine the seedings, then why not just keep this system as it gives us the top 2 and they play anyway, so why waste time and money.

The opponents to the playoff systems claim the players will be away from school for finals week, and that the bowl structure will be hurt and a lot of lesser schools will be denied playing in bowl games (for which the schools and conferences gets money from the sponsors for showing up). They also love the arguing and debates over the ambiguity the present system creates.

So what is the solution? Well I have one that will please everyone.

I call it “The Rener Plan”.

First of all we keep the current system for ranking teams, as this will become important later. Since there are 2 human polls we get input from those emotional intangibles that can't be measured by numbers. We also have the benefit of the non-emotional computer rankings based upon the raw numbers, yards, wins, opponent records, strength of schedule, etc.

Next we cut out 1 or 2 meaningless early games and limit the teams to 10-11 games instead of the 12-13 they play now. This will end the season, including Conference Championship games to the weekend before Thanksgiving.

We set up a 16 team playoff, using BCS rankings. Included in this is all 11 of the champions from the FBS conferences, and 5 “At-Large” teams.

The first round would take place the weekend of Thanksgiving (or the week after if you wish), using 8 of the present “Minor Bowl Games” as the sites of these opening round games (the sites can be rotated on a yearly basis). The second round would be played at 4 more of these “Minor Bowl Games” (again rotated yearly). This will bring about the final 4 teams at the same time the current bowl bids go out. The remaining bowls can then choose from the remaining teams as they wish and play their games in the normal rotation between December 20th – January 2nd.

The final 4 teams will play the “Semi Finals” on January 1st using 2 of the current BCS bowls as the sites (rotating on a yearly basis as the current championship game does now), and the Final Championship Game will be played January 8th (as it now stands).

What this does is to placate those who love the bowl system, worry about academics/injuries and want a playoff. It also allows all the schools to participate.

Sure the first few years the “smaller” conferences might not give a good showing, but t does allow for a “Cinderella” team to manifest (who doesn't cheer for the Cinderella during March Madness). But since these teams are now in the running, the weekly games on ESPN will be more enticing to the casual viewers as they will want to watch for a Cinderella to show up. This means more money from advertisers as ratings increase for these non-Saturday games. Talent would start to even out as players will be more willing to go to these non-traditional schools as now they will know they will be on TV and a chance to showcase themselves in a possible National Championship Game. They will get better and the games will even themselves out over time.

Oh yea for those who love the ambiguity and arguing that goes along with College Football, well there's always the 6th team that should have gotten an “At-Large Bid” to concern themselves with (ala March Madness arguments about snubs).

I feel this is a fair and equitable way to choose teams for a playoff system. It leaves no one out and there is something for everyone.

Come back next week for more tips, tricks, techniques and rants.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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10 High Powered Traffic Tricks

2008-12-01T06:22:00.001-06:00

10 High Powered Traffic Tricks

You need traffic in order to create sales and profits. That is the main key to online business success. However what does one do to increase traffic during down times? Well there are a few high powered tricks one can use to increase their web traffic. Remember that these can be used alone or in any combination. Also that they will only work if you do the work.

SO without further ado, here are the tricks:

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.

8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites,free for all links sites, newsgroups that allow ads,free yellow page directories, etc.

Using these tactics will help increase the flow of traffic to your site and you will see the sales start building over time. Remember to be patient as there is no such thing as a “miracle cure-all”. Check out the archives and come back next week for more tips, tricks and techniques.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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Propel Your Online Sales With These Tactics

2008-11-24T09:55:00.000-06:00

Propel Your Online Sales With These Tactics

Ah yes the holiday season is all but upon us, yet we still have the need to mind our businesses. Of course we are always looking for ways to propel our sales, and increase our profits. If you are not making all the profits you feel you deserve (and who doesn't think that way?) well here are 10 tactics you can use to help propel your sales (and profits).

1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This'll allow you to submit it to many.

2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.

3. Find out your competitions' weakness and use it as your "Unique Selling Proposition". It's the reason why people buy your products and not theirs.

4. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You'll save time, money and big headaches promoting the right offer to the right group of people.

6. Persuade visitors to buy your product by telling them the future. Tell them what'll happen with their life in the future if they buy or don't buy.

7. Offer a free trial of your product for a set period of time. Don't charge or bill them until they decided to buy it. This'll take away any risk they have.

8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites.

9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing "e-mail announce lists" in any search engine.

10. Tell your visitors what they can avoid by buying your product or service will motivate them to buy. They may want to avoid pain, fear, danger, etc.

I hope you've enjoyed these tips and are looking to use one, two or all ten of them on your site. We're all in this together and we can pull through these tough times. Come back next week for more tips, tricks and strategies for your business's growth.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Marketing Strategies For Rough Times

2008-11-17T11:20:00.000-06:00

Marketing Strategies For Rough Times

In these tough times, Marketing becomes more important than ever. Getting the attention of your prospective clients becomes even more difficult, but not impossible. Here's 6 more strategies that you can use and add to your Marketing arsenal.

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.

2. Become A Publisher

Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.

3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.

4. Create An E-mag

Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.

5. Tell Them What's Next

Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what's in store for them, they will revisit. Tell then to sign up for an e-mail reminder or tell them to bookmark your web site.

6. Share Your Information

Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.

Again these and other tips and strategies are only as good if they are used. It is up to you to use any and all these tips. Come back weekly for more tips. We're all in this together, and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the
burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Positioning and Marketing The Presidency

2008-11-10T08:18:00.000-06:00

First of all, Congrats to President-Elect Obama who was the winner in a brilliantly marketed campaign. May we all live ong and prosper as a nation, and a world.

Another election has come and gone and it is interesting to see how the various parties and press helped “market” the candidates. Yes marketing of the candidates has always been the most important factor in all elections from the beginning of our great country. But I guess the most important question of this election was:

Just how much did Joe Biden spend on clothes?

A lot of people say that Marketing and Positioning is a late 20th century phenomenon. But think back to past elections, what do these phrases mean to you:

Honest Abe
Old Hickory
Tippecanoe and Tyler Too
A Chicken in Every Pot
I Like Ike

Exactly they were marketing/positioning statements about candidates, and yes they do go back into the 19th century as well. They may not have called it that, but let's face it a rose by any other name would probably harder to spell (or something like that). These of course are some of the more famous ones. They show that even before mass media took over and just inundated us gazillions of ads through radio, TV, billboard and internet messages, the parties and candidates were marketing and positioning themselves.

In short nothing has changed, except the technology we use. But then if the media would admit that, they would have a zillion hours of empty air, instead of empty talk from empty heads. Just think what they would have to do, maybe focus on real issues and differences instead of marketing messages? Oh no that would require thought and research and intelligence.

CNN, MSNBC, CBS, NBC, FOX could not have that , and newspapers wouldn't be able to sling their mud. They wouldn't be able to frame editorials about negative campaigning with negative ads that keep them profitable. I mean if the different media really wanted to cut down on negative campaigning, why do they keep accepting the ads? Money of course, and it brings in viewers/listeners/readers.

Why do the candidates do it? Well most issues are too complicated to get across in 30-60 seconds, so they need to focus on small differences. When the issues and stands are so clouded that he candidates basically agree, well point out the other's mistakes. It is easy and it tends to get more “free air” from the complaining talking heads on TV etc. Every station reports about the ineffectiveness of negative ads, but when people are interviewed on the street, they seem to repeat the negative information about the candidates they are against. So guess what, it does work and it obviously resonates with viewers.

Let's face it the media pounded it down our throats that Sarah Palin received $150,000 worth of clothes from the RNC (hence the question at the beginning of the article). Plus we heard all about her views on everything from religion to what she thinks of her ex-brother-in-law. But why didn't we hear anything about Joe Biden's religious views? Why not his views on family or sports or anything? It has to do with the marketing done by the Democratic Party who made this a contest between Palin and Obama, and the left leaning media bit and ran with it (anyone who denies this is a liar and a scoundrel and a hypocrite, or just a brain dead moron.). Let's face it the average viewer had a hard time finding anything about what any of the candidates really felt about how to fix the problems this country is facing ( of course they all are against economic breakdown, and high energy prices), because the media was marketing Palin's views, and positioning them as “wacky, and bizarre”, and marketing Obama as “Change” (news flash, anyone of the candidates were agents of change as none of them totally agreed with Bush).

So remember the issues don't matter, all that matters is how you position and market yourself (or your candidate) to the potential viewers, and oh yea negative advertising does work.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Killer Profit Boosters

2008-11-03T11:32:00.000-06:00

Slow times are here, but tough businesses find ways to profit even in bad times. The thing is to work smarter and find ways to boost profits. It's not easy, it dies require hard work, but it is definitely doable. Need ideas to get you started? Well here's 10 things you could do.

1. Gain an advantage over your competition. You should find one benefit your competition doesn't
offer and use it as your main selling point.

2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.

3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.

4. Focus your articles on information the targeted readers and e-zine publishers want. They will get
published more often, which means free publicity.

5. Use problems to attract online traffic. Find a common online problem and use your web site
to solve it. People will visit and see your ads.

6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.

7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.

8. Beat your competition by giving away a similar product or service that they charge for. It could
be add on products, warranties, servicing, etc.

9. Build a larger online community by giving your visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.

10. Instead of starting an affiliate program, start a referral program. Give people discounts and free
products for referring people to your site.

Yes we all are looking for ways to boost profits, especially in these down times. So put these ideas to good use and see your profits climb.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Automate Your Marketing Efforts

2008-10-28T06:10:00.000-05:00

Are you spending too much time with your marketing? Marketing can be a time consuming endeavor. The solution is to automate as much as possible. Working smarter, not harder is the key to successful time management, and who can't use more time?. In this article I will share with you 14 key tools no marketer needs to be without.

Keyword Buzz -This keyword research tool offers the easiest and fastest way to compile a HUGE database of keywords for all of your internet marketing efforts. You can also analyze the amount of competition in any niche market and also uncover hidden and profitable markets within just a few minutes.

Link Buzz - This link popularity checker tool allows you to check for the no. of backlinks you have on six major search engines and databases and also the no. of pages you have indexed on the Google, Yahoo and MSN for any website you enter. You can also use it to spy on your competition without them knowing!

Cloaker Buzz - This affiliate link cloaker is not another cheap and crappy cloaking software that you can find everywhere! It allows you to cloak your links in the stealthiest manner you can think of. You can boost your click through rate by at least 200%! So, skyrocket your affiliate commissions and elevate you to the super affiliates status today!

Forum Buzz - This forum posting software offers the easiest and fastest way to customize forum posts and messages and helps you to organize them easily. You can keep a list of forums that are related to your niche as well as save your forum login details. All these will free up a HUGE chunk of your time and enable you to be recognized as an expert in your field in the quickest time possible!

Project Buzz - This project management software offers the easiest and fastest way to monitor and keep track of the amount of tasks/projects you have on hand. You can list down all your projects/tasks that you need to complete and never have to worry about missing your deadlines. (it's like digital secretary!)

Blog Buzz - This blog finder software offers the easiest and fastest way to locate related blogs in any niche you choose which does not have the 'nofollow' attribute. This will help you to compile a list of blogs you can leave comments on and build a ton of backlinks instantly!

Equi Buzz - This duplicated content checker offers the easiest and fastest way scan for duplicated content between two articles. This will help you to easily identify the percentage of duplicated content found and reveal to you exactly which are the areas which are duplicated! Furthermore, you get to scan for the keyword density of each and every single article, helping you greatly in your SEO efforts.

Optin Buzz - This magic optin form creator offers the easiest and fastest way to increase your opt ins magically by at least 200%. This will help to deliver your opt in gift or message instantly to your subscribers without them having to go to another page or check their email.

Squeeze Buzz - Squeeze Buzz offers the easiest and fastest way to create high converting squeeze pages on instant demand. You can create unlimited amount of squeeze pages customized according to your marketing needs with just a few clicks of the mouse. You can choose to use our templates and customize it to be your own by adding in images or even videos.

Directory Buzz - Submitting to free directories is one of the easiest way to have one way free inbound links to our sites. This directory submission software contains a list of over 200 directories which you can submit your sites to and offers you the easiest and fastest way to instantly build a ton of valuable one-way backlinks to your sites and boost your search engine rankings tremendously!

Affiliate Buzz - This affiliate promo page generator is a simple desktop application that will guide you through the process of creating professional promo tools page step-by-step. By providing your affiliates with ready-to-use affiliate promotion tools with their affiliate links already embedded, you can instantly increase your base of affiliates promoting your products. That will certainly drive your sales up the rooftop!

Coupon Buzz - This coupon code generator is a simple desktop application that will guide you through the process of creating professional coupon codes step-by-step. By providing your subscribers/customers with a discount using the coupon codes you provide them with to be used on your sales page, you can instantly increase your customer loyalty and also help entice new visitors to purchase.

Copy Buzz - This sales copy generator is a simple desktop application that will guide you through the process of creating professional sales pages step-by-step. By utilizing Copy Buzz to help you with crank out your sales letters, it's like having a copywriter on standby 24-hours every single day. That will certainly save you a ton of time and effort!

Info Buzz - Info Buzz will guide you through the process of creating professional info boxes step-by-step! By utilizing Info Buzz to help you with crank out your info boxes, you'll be able to provide a ton of quality information to your web visitors and enhance their surfing experience on your sites. That will certainly make them want to come back over and over again

If you want to work smarter, not harder order below.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the
burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

More Free Traffic Techniques That Work

2008-10-20T19:51:00.001-05:00

In this down economic times we are all looking for ways to save money and cut corners where possible, without adversely effecting our business. Here's 15 techniques that you can use that will make you money at no cost to you.

1. Submit your site to the major search engines (Google, Yahoo, MSN) and to as many other search engines as you can.

2. Write 1-2 articles each week and submit them to the free article directories. Be sure to include a link to your site after each article in your bio box. The articles should be optimized for a keyword your site is targeting.

3. Submit those same articles to email newsletter publishers in your niche.

4. Find blogs related to your topic and leave useful comments with a backlink to your site. Here's a great free tool you can use to find the best targeted blogs where you can leave your backlinks.

5. Answer questions related to your site’s topic at answers.yahoo.com. Be sure to put a link to your site in each of your answers.

6. Join a handful of the most popular forums that deal with your site's topic and become an active poster. Include a link to your site in your signature.

7. Write a press release about your site and submit it to press release sites such as prweb.com. If you are not familiar with press releases, take some time to do a little research: a press release is not written like an article.

8. If you are happy with a product or service you have used, write an unbiased testimonial and trade it for a backlink to your site.

9. Start a blog on blogger.com and a blog on wordpress.com, link them to your site and submit them to the hundreds of free blog directories. This will get you plenty of quality traffic as long as you keep your blogs updated.

10. Post ads with a link to your site on all the free classified ad sites you can find (such as craigslist.org). The best ones will allow you to post a live link. But don’t neglect the other ones. If your ad is well written, people will go out of their way and type your url in their browser. Off course you must post in the appropriate category.

11. Write an interesting email signature that includes a link to your site, and use it with every outgoing business email you send.

12. Start a page on myspace.com and on any other high page rank social bookmarking site you can find and link them to your site.

13. Submit a viral video to youtube.com. You don’t really need any video producing know-how as a simple PowerPoint slideshow with some background music will do the job.

14. Search your main keywords on Google and see if you can exchange reciprocal links with related websites that come up in the top results.

15. Write an ebook or a short report (say 10 to 20 pages), or find a product with giveaway rights that you can brand with a link to your site. Then submit it to all the free ebook directories you can find online.

While all this looks like a full time job, remember, you don’t have to use them all at once. Just pick the one you feel the best with and act now. Invest 30 minutes to an hour daily in building your free traffic.

Remember that these only work if you do the work. Check back next week for more tips and techniques, and check out renspubhouse.com for great resources that will help you with your marketing efforts.

Mahalo

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

Show you the way to online profits. Your choice. Do nothing or visit

Pick up your copy of

“Inquisitive Explorer's Internet Marketing Primer”,

http://www.renspubhouse.com/ieimp.html

For the next step:

“Inquisitive Explorer's Advanced Marketing Techniques”

http://www.renspubhouse.com/inexpadv.html

Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.

http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Marketing With Safelists - Yea Right

2008-10-15T11:52:00.000-05:00

Marketing With Safelists - Yea Right

The latest craze in Internet Marketing is to go with “Safelists”. Safelists are basically just web sites where people go and sign up in order to email their offerings to others who have agreed to accept them.
The biggest problem with most of these lists is that majority of the offers are exactly the same. Most of the offers border on Ponzi schemes and one wonders who goes along with these that make it profitable to keep them going?

With that said there are benefits and pitfalls to using these lists, and this article explores the good and bad of using these in your marketing efforts.

A good safelist is probably one of the best ways for you to advertise your program or product. Should you pay to join a safelist? What is the difference between free and paid safelists? In a nutshell, the difference is QUALITY. Free Safelists usually have a lower response rate for many reasons. Free lists attract freebie seekers. If people don't pay to join, they usually don't keep up with their email and they get bounced from the list because of full mailboxes.

That means a lot of worthless addresses!

Paid lists have members who are more serious and are more open to your offer. email addresses are usually deliverable. Also, a paid list will let you mail daily versus a free list where you can only mail once per week. So are free lists a waste of time? Absolutely not! The name of the game is NUMBERS and getting your message out to as many people as possible. The best FREE safelists offer both a paid and a free member option. That way you can try them out for free and pay later if you like them.
There are literally thousands of lists that meet these criteria. You can find some very good ones by typing the word 'safelists' into your search engine.

One word of caution! The lists you can buy on CD with millions of email addresses will most likely result in your spamming the recipient! The source of their emails is dubious and many of the addresses are old and no longer valid. Do not waste your money or risk being accused of SPAM. It is not worth it.

Let's talk about another aspect to safelists and that is they can be a double-edged sword! The good side is that you can send an ad to as many members as belong to the list, but the down side is that the entire list can also send ads to you! You can get literally thousands of emails per day. You will need to clean out your mailbox frequently or you will start "bouncing" messages, which is a big NO-NO! Bouncing simply means your mailbox was too full, so the message went right back to where it started - to the list owner.

Lie #1: You can make sales directly from safelist ads!

THE TRUTH: Most of your sales will not be made directly from sending out safelist ads. You need a system to capture your visitors email address such as autoresponders or a signup form on your website.
Then you need to follow up with your subscribers, providing them USEFUL information over a period of time.

Lie #2): You don't need Safelist submitters to submit your ads.

THE TRUTH: True, you don't need submitters to post your ads.

Lie #3: Only join free safelists! You don't need to pay for safelists when there are thousands of free safelists!
THE TRUTH: Free safelists are not as responsive as paid list. Paid safelists have more benefits. In addition, paid list members often read their mail instead of deleting it.

Lie #4): You can easily get people to sign up for your safelist offer.

THE TRUTH: You need to offer something for free and valuable to encourage more
people to join your lists. It can be a free eCourse, eBook, report, software etc...

Lie #5: Safelist ads are very responsive.

THE TRUTH: Safelists ads are not very responsive unless you are sending to hundreds or even thousands of safelists. You need to get your ad in front of as many people as possible to be successful with safelists.

Lie #6: Thousands of safelist members will read your safelist ad.
THE TRUTH: Safelist members get thousands of emails a day. No one can possibly
read email from 100,000 other people! As a result, many safelist users simply delete
alot of the ads. However, you can get your safelist mail read if you use the right safelist strategies.
Start with having a "killer" subject. Then the ad itself must be convincing enough to
cause the reader to want to click to your site.

Lie #7: AOL, Hotmail or any other free email accounts are adequate to handle you
safelist mail.

THE TRUTH: The Number One Reason Safelist Users Give Up is due to inadequate email boxes to handle all the tons of email you will receive.

Lie #8: Safelists are a waste of time and money.

THE TRUTH: Safelists can be very valuable if used correctly. Most people use
safelists the wrong way. There is alot of mis-information about safelists.
Safelists are not useless if used PROPERLY. One mistake most people make is
trying to sell directly with safelist ads. This is a mistake!
Safelists should be used to capture the email addresses of potential customers and
to build your opt-in list. Then you can send periodic, value-added mailings to your Opt-in list. This is where you will make you sales.

Mahalo.

*******************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

Show you the way to online profits. Your choice. Do nothing or visit

Pick up your copy of

“Inquisitive Explorer's Internet Marketing Primer”,

http://www.renspubhouse.com/ieimp.html

For the next step:

“Inquisitive Explorer's Advanced Marketing Techniques”

http://www.renspubhouse.com/inexpadv.html

Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.

http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Perpetual Marketing – Unleash The Power

2008-10-06T21:28:00.000-05:00

I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other. Sort of like Utopia where they took in each other's laundry, except better as no one has to get wet.

For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away the ebook in exchange for their ad in the ebook. You can just ask them to link directly to your web site when they promote the ebook. You, of course, will have one of your own ads on that web page.

Let's say you get 8 out of 20 e-zine owners that agree to giveaway the ebook. The 8 e-zines total subscriber base is 75,000.

Now, you can ask more e-zine owners if they would like to promote the ebook in exchange for an ad inside the ebook. This time you can say, you already have 8 e-zines already promoting the ebook with a subscriber base of 75,000.

The next group of e-zine owners you ask will be more tempted to promote your ebook because there is a greater chance they will receive a lot of traffic from the deal. It's win/win situation!

Do you understand the power of perpetual marketing? You could have 20 or 30 e-zines promoting your web site at no-cost, very quickly! You could create a new, free ebook every month and repeat the process.

This isn't the only way to use perpetual marketing. You don't just have to contact e-zine publishers you
could do the same with web site owners. You could use a total monthly visitor total as motivation.

It doesn't have to be just an ebook either. It could be a contest you're holding on your web site. You could place the other web site's ads on the contest page in exchange for them promoting the contest.

These are only a few ways to use perpetual marketing. You could use your own imagination to create new ways to use perpetual marketing that will increase your traffic and sales.

Check back next week for another free marketing tip from renspubhouse.com, publisher of the Inquisitive Explorer's Internet Marketing Series of books.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

Show you the way to online profits. Your choice. Do nothing or visit

Pick up your copy of

“Inquisitive Explorer's Internet Marketing Primer”,

http://www.renspubhouse.com/ieimp.html

For the next step:

“Inquisitive Explorer's Advanced Marketing Techniques”

http://www.renspubhouse.com/inexpadv.html

Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.

http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************