Excuses, everyone has them and they especially run fast and furious during down times. Yes it is easy to point fingers all around, but what really needs to happen is deep introspection into the real reasons. Yes it is hard, and the answers might not be pleasant, but finding solutions works better than worrying about problems. Here are some ideas that might help you resurrect your business:
1. You don't offer free original content.
2. You don't use a signature file on your e-mails.
3. You don't offer free software.
4. You don't have your own domain name.
5. You don't offer a free contest or sweepstakes.
6. You don't test and improve your ad copy.
7. You don't offer a free web site directory.
8. You don't give people any urgency to buy now.
9. You don't offer a free e-zine.
10. You don't attract the target audience that would
buy your product or service.
11. You don't offer a free community.
12 You don't let people read your ad before they get
your freebie.
13. You don't offer a free affiliate program.
14. You don't make your web site look professional.
15. You don't offer a free online service.
16. You don't give people as many ordering options
as possible.
17. You don't offer free current information.
18. You don't let people know anything about your
business.
19. You don't offer free samples of your product
or service.
20. You don't make people feel safe and secure
when they order.
Now there might be other reasons (offering machines that run only MS-DOS, or obsolete services) but for an online business these pretty much sum up the problem. So go ahead and put a few in place and see what happens.
Come back next week for more tips, tricks, and techniques to assist in your marketing efforts. We're all in this together and I'm pulling for you.
Mahalo
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