When coming up with a Marketing and Branding Strategy, one should remember to use Press releases. There are many free and paid distribution services online that you can use. But before you send out your press releases you need to write and format them correctly. But what makes a successful press release? Here are some killer secrets for you to use.
1. Your press release should sound like news, not an ad.
2. You should only send your press release to the media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab the readers attention.
7. You should tell a story and mention your business, product or service in the body of the press release.
8. Proofread your press release many times. Look for grammar and spelling mistakes.
9. Write a press release about the new products or services you're offering on your web site.
10. Create a press release about the results of an online survey or poll you have completed.
11. Submit a press release about a trade show or seminar you're hosting.
12. Write a press release about no cost chat room classes you are teaching.
13. Create a press release about your opening of a new web site.
14. Submit a press release about an online award your business or web site has won.
15. Write a press release about a free e-zine you're publishing.
16. Create a press release about online products or services you're giving away.
17. Submit a press release about an online business association or club you're starting.
18. Write a press release about a famous person that's endorsing your business.
19. Create a press release about a joint venture you are doing with another business.
20. Submit a press release about a new book or e-book you wrote.
21. Write a press release about an expert who is speaking in your chat room.
22. Create a press release about a fundraising event you're doing at your web site.
23. Submit a press release about a new contest or sweepstakes you're having at your site.
24. Write a press release about major sponsorships you're doing online.
These are just a few ideas you can use, the sky's the limit when coming up with topics for your press releases.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For help with your press releases or if you need environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts
Thursday, September 30, 2010
Tuesday, May 11, 2010
Online Press Release Writing Tips
Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
- your press release should sound like news, not an ad
- you should only send your press release to the media related to the topic of your press release
- keep your press release one page in length
- your header, contact information and release date should be at the top of your press release
- use short sentences and double space in between sentences
- your header and first few sentences should capture the readers attention
- you should tell a story and briefly mention your business, product or service in the body of the press release
- proofread your press release many times. Look for grammar and spelling mistakes.
Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:
- new products or services you're offering on your web site.
- the results of an online survey or poll you've completed
- a virtual trade show or seminar you're hosting.
- a free chat room class you're teaching
- your opening of a new web site
- an online award your business or web site has won
- a free e-mail newsletter you're publishing
- new online products or services you're giving away
- an online business association or club you're starting
- a famous person that's endorsing your business
- a major joint venture you're doing with another business
- a new book or e-book you wrote
- an expert or celebrity who's speaking in your chat room
- a fundraising event you're doing at your web site
- a new contest or sweepstakes you're having at your site
- major sponsorships you're doing online
You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
- your press release should sound like news, not an ad
- you should only send your press release to the media related to the topic of your press release
- keep your press release one page in length
- your header, contact information and release date should be at the top of your press release
- use short sentences and double space in between sentences
- your header and first few sentences should capture the readers attention
- you should tell a story and briefly mention your business, product or service in the body of the press release
- proofread your press release many times. Look for grammar and spelling mistakes.
Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:
- new products or services you're offering on your web site.
- the results of an online survey or poll you've completed
- a virtual trade show or seminar you're hosting.
- a free chat room class you're teaching
- your opening of a new web site
- an online award your business or web site has won
- a free e-mail newsletter you're publishing
- new online products or services you're giving away
- an online business association or club you're starting
- a famous person that's endorsing your business
- a major joint venture you're doing with another business
- a new book or e-book you wrote
- an expert or celebrity who's speaking in your chat room
- a fundraising event you're doing at your web site
- a new contest or sweepstakes you're having at your site
- major sponsorships you're doing online
You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Monday, September 29, 2008
Creating Sales And Maintaining Profits In A Slowpoke Economy
You gotta love business cycles. When there are good times everyone rejoices and the easy money flows. However, like bad times, they never last. Of course the losers start blaming the government or big business, but in fact it is just part of the life cycle of business. However there are steps you can take to help ease the slow down in your business's profits. Here are a few tips:
1. Sell more back end products to your existing customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing customers. After they decide to buy one product,
offer them another product.
3. Cross promote your products and services with other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses. You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
Remember business like life is a do-it -yourself project. If you take positive action and keep trying you will survive.
Mahalo.
*******************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
Show you the way to online profits. Your choice. Do nothing or visit
Pick up your copy of
“Inquisitive Explorer's Internet Marketing Primer”,
http://www.renspubhouse.com/ieimp.html
For the next step:
“Inquisitive Explorer's Advanced Marketing Techniques”
http://www.renspubhouse.com/inexpadv.html
Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.
http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
1. Sell more back end products to your existing customer base. You already created rapport, trust
and proved your credibility to them.
2. Make it a practice to up sell to new and existing customers. After they decide to buy one product,
offer them another product.
3. Cross promote your products and services with other businesses that aren't competition. You will
reach a wider audience at less cost.
4. Create joint venture deals with other businesses. You can expand your product line and target other
profitable markets at a lower cost.
5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs,
expansion costs, etc.
8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy
include on it so others can give it away.
10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
Remember business like life is a do-it -yourself project. If you take positive action and keep trying you will survive.
Mahalo.
*******************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
Show you the way to online profits. Your choice. Do nothing or visit
Pick up your copy of
“Inquisitive Explorer's Internet Marketing Primer”,
http://www.renspubhouse.com/ieimp.html
For the next step:
“Inquisitive Explorer's Advanced Marketing Techniques”
http://www.renspubhouse.com/inexpadv.html
Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.
http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Tuesday, March 25, 2008
Want To Sell Your Products Now? Here are 10 Incredible Ways
We all would love to have our customers buy right away, but there are so many options that people aren't always going to buy on the first visit or two or ten. However there are ways you can increase teh likelihood that they will buy.
Here are 10 ways you can try:
1. Make an emotional connection. Make your reader visualize they have already bought your product in your ad. Bring them into the action by telling them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order today they can buy it for $69.95. However you better give them a deadline and keep to that deadline (say withing so many hours/days/weeks etc.) or else they will ignore any "deals" from you in the future and you lose credibility.
4. Focus on who your customers are. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Brag upon your shipping department. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Summarize by using bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Give them a gift! Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so
people buy now. You may always sell the same product but not with the same bonuses or price. Again stick to the deadlines or you lose all credibility with the customer base.
10. Show how you are part of the solution, not part of the problem. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
These are just a few ways to help increase your sales. Mix and match, as you improve on these to fit your specific situation. Check back again next week for more tips and techniques.
Mahalo
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
Here are 10 ways you can try:
1. Make an emotional connection. Make your reader visualize they have already bought your product in your ad. Bring them into the action by telling them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order today they can buy it for $69.95. However you better give them a deadline and keep to that deadline (say withing so many hours/days/weeks etc.) or else they will ignore any "deals" from you in the future and you lose credibility.
4. Focus on who your customers are. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Brag upon your shipping department. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Summarize by using bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Give them a gift! Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so
people buy now. You may always sell the same product but not with the same bonuses or price. Again stick to the deadlines or you lose all credibility with the customer base.
10. Show how you are part of the solution, not part of the problem. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
These are just a few ways to help increase your sales. Mix and match, as you improve on these to fit your specific situation. Check back again next week for more tips and techniques.
Mahalo
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
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