The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement:
Number Of Purchases
This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.
Dollar Amount
You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.
Points System
Reward customers a point for every one-dollar they spend. Lets say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower selling products or services just offer more points per dollar spent for those particular items.
The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, promotional clothes (t-shirts, hats etc with your logo and name on them), ebooks, reports, audios, or movie passes. Expensive rewards could be jewelry, vacations, bed and breakfast gift certificates, electronics or computer equipment.
You may want to invest in a good database program to keep track of your rewards program. Open Office has a great integrated program called Base that is compatible with MS Office, but costs nothing. I also recommend contacting a legal professional for advice, set-up and the structure of your rewards program to ensure there are no miscommunications that can result in trouble.
I hope these ideas I've given you help make your business more successful.
Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
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For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
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Tuesday, December 08, 2009
Thursday, December 03, 2009
Turning Freebies Into Sales
Who doesn't like receiving free stuff, especially when it's valuable and useful? Everyone that's who. I don't care how much money a person makes or has, they always are looking for something for nothing.
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.
Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.
FREE COUPON/GIFT CERTIFICATE
Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases.
FREE BOOKLET/E-BOOK
Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.
FREE MEMBERS ONLY WEB SITE
Offer a free membership into your members only web site. Tell them what it normally costs for people who don't purchase.
FREE AUDIO/VIDEO
Offer a free audio or video to people who buy. Let them know this audio or video can't be found
anywhere else, only through this special offer.
FREE E-MAIL COURSE
Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson.
FREE CHAT ROOM SEMINAR/CONSULTING
Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.
FREE GIFT
Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.
Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.
Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.
FREE COUPON/GIFT CERTIFICATE
Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases.
FREE BOOKLET/E-BOOK
Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.
FREE MEMBERS ONLY WEB SITE
Offer a free membership into your members only web site. Tell them what it normally costs for people who don't purchase.
FREE AUDIO/VIDEO
Offer a free audio or video to people who buy. Let them know this audio or video can't be found
anywhere else, only through this special offer.
FREE E-MAIL COURSE
Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson.
FREE CHAT ROOM SEMINAR/CONSULTING
Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.
FREE GIFT
Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.
Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
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