When coming up with a Marketing and Branding Strategy, one should remember to use Press releases. There are many free and paid distribution services online that you can use. But before you send out your press releases you need to write and format them correctly. But what makes a successful press release? Here are some killer secrets for you to use.
1. Your press release should sound like news, not an ad.
2. You should only send your press release to the media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and release date should be at the top of your press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab the readers attention.
7. You should tell a story and mention your business, product or service in the body of the press release.
8. Proofread your press release many times. Look for grammar and spelling mistakes.
9. Write a press release about the new products or services you're offering on your web site.
10. Create a press release about the results of an online survey or poll you have completed.
11. Submit a press release about a trade show or seminar you're hosting.
12. Write a press release about no cost chat room classes you are teaching.
13. Create a press release about your opening of a new web site.
14. Submit a press release about an online award your business or web site has won.
15. Write a press release about a free e-zine you're publishing.
16. Create a press release about online products or services you're giving away.
17. Submit a press release about an online business association or club you're starting.
18. Write a press release about a famous person that's endorsing your business.
19. Create a press release about a joint venture you are doing with another business.
20. Submit a press release about a new book or e-book you wrote.
21. Write a press release about an expert who is speaking in your chat room.
22. Create a press release about a fundraising event you're doing at your web site.
23. Submit a press release about a new contest or sweepstakes you're having at your site.
24. Write a press release about major sponsorships you're doing online.
These are just a few ideas you can use, the sky's the limit when coming up with topics for your press releases.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For help with your press releases or if you need environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Thursday, September 30, 2010
Tuesday, September 21, 2010
Heavy Duty Sales Grabbers For Your Business Site
The third quarter is drawing to a close and the push to make the last quarter redeem our year is upon us once again. The problem with most online businesses is how to grab those sales once you get the prospect's attention. We have gone over traffic techniques, but here are a few techniques that will help you grab those sales once they get to your site.
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.
2. Make your small business look big on the world wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.
4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.
5. Tell people about your site whenever you get a chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.
6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.
9. Use time saving promotional software. You can automate your search engine submissions, posting
to online classified sites, etc.
10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.
2. Make your small business look big on the world wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.
4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.
5. Tell people about your site whenever you get a chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.
6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.
9. Use time saving promotional software. You can automate your search engine submissions, posting
to online classified sites, etc.
10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Tuesday, September 14, 2010
Using Database Marketing To Skyrocket Your Profits
Wouldn't it nice if our customers and clients would just tell us what they really want and how to sell them efficiently? Outside of reading their minds, or hypnotizing them to tell us, the closest tool we have in our arsenal is the old reliable Database. I'm sure you've seen how sites like ebay, and Amazon recommend certain products and services to their visitors? Well it is because they track what you have bought in their databases and so think they know what you really want before you think about it. You can use the same techniques with your clients, customers, even prospects if you do it wisely.
Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.
The Types Of Information To Collect
The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.
How To Collect This Information Online
It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.
Beneficial Uses For Your Database
Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.
Find out the things they like or dislike about your business. Use the information to target your best prospects.
Find out how much money your prospects or customers make. Use it to improve your customer service.
Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.
Find out how to your improve your existing products or services. Use it to build your customer loyalty.
Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.
The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods.
Take advantage of database marketing and watch your online profits skyrocket.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.
The Types Of Information To Collect
The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.
How To Collect This Information Online
It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.
Beneficial Uses For Your Database
Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.
Find out the things they like or dislike about your business. Use the information to target your best prospects.
Find out how much money your prospects or customers make. Use it to improve your customer service.
Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.
Find out how to your improve your existing products or services. Use it to build your customer loyalty.
Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.
The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods.
Take advantage of database marketing and watch your online profits skyrocket.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Tuesday, September 07, 2010
Lightening Fast Ways To Escalate Your Sales
Here we go into the last third of the year, and it's time to get back to being a bit more serious about your business and the work at hand. After the doldrums of Summer, one needs to ramp up and escalate sales for the big push towards the end of the year. Here are a few ways to help escalate your sales at lightening speed.
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.
3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.
4. E-mail targeted e-zines and blogs and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more
information and you just check your traffic reports.
7. Create credibility and trust with your visitors by telling them something they already know. They'll
know for sure you're not lying to them.
8. Make residual income from your customers by selling back end products. If you don't have any,
you could sign up to related affiliate programs.
9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in
e-mail so you could redirect them to a web link.
10. Create an extra income from your web site by charging for consulting. The consulting should be
related to your web site's theme.
Use some or all of these is your marketing plan. Work your plan and watch your sales escalate at lightening speed.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.
3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.
4. E-mail targeted e-zines and blogs and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more
information and you just check your traffic reports.
7. Create credibility and trust with your visitors by telling them something they already know. They'll
know for sure you're not lying to them.
8. Make residual income from your customers by selling back end products. If you don't have any,
you could sign up to related affiliate programs.
9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in
e-mail so you could redirect them to a web link.
10. Create an extra income from your web site by charging for consulting. The consulting should be
related to your web site's theme.
Use some or all of these is your marketing plan. Work your plan and watch your sales escalate at lightening speed.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
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