You have used my tips for sprucing up your copy, you've followed my advice for placing ads,now the next step is to make your ads stand out in todays market place. The problem is that too many people follow the same templates and they all look like they were made in an ad clone factory. SO how does one stick out? Well here's a few tricks you can try:
1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons
eye and also support your product claims.
2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in
boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.
4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is
to use a free offer as your headline.
7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders
with headlines and sub headlines.
8. Make your products list of benefits and features stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.
Try out a few of these when you rewrite your ads and see the increased click throughs. They only work if you do.
Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
For more resources to help you with your Online Marketing efforts.
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Wednesday, September 30, 2009
Thursday, September 17, 2009
Make Their Eyes Pop, and Jaws Drop With These Ad Copy Secrets
Writing effective copy is the hardest thing to master when writing ads. Coming up with concepts, though hard in itself, seems like child's play in comparison (okay sometimes it is child's play, but you get my drift here). so what can one do to write more effective copy? Well here's a few thing you can try:
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People
will think that if these people bought from you, they should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase
price to specific charity. This will show them you really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should
remind them of their problem and make them think about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
I hope you find these tips useful and remember they only work if you do. Effort is the key to success, but only if you are working smarter.
Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
For more resources to help you with your Online Marketing efforts.
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People
will think that if these people bought from you, they should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase
price to specific charity. This will show them you really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should
remind them of their problem and make them think about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
I hope you find these tips useful and remember they only work if you do. Effort is the key to success, but only if you are working smarter.
Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
For more resources to help you with your Online Marketing efforts.
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Thursday, September 10, 2009
Sizzling Ways To Improve Your Ad Copy
Writing ad copy is one of the most difficult, yet important piece of your business, whether online or offline. Improving your copy is key to an effective marketing campaign and generating sales. Want to make yours sizzle? Well here's a few tricks:
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to
your target audience. You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you won't lose the sales from all the skimmers.
6. You could change the size of your text on your ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived
value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements,
and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read without people pulling out a dictionary.
Try out a few and remember they won't work unless you do.
Come back next week for more tips tricks, and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.
Mahalo.
======================================================================
Inquisitive Explorer's Library Mega Pack!
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.netii.net/marketing/ielib.html
======================================================================
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to
your target audience. You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you won't lose the sales from all the skimmers.
6. You could change the size of your text on your ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived
value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements,
and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read without people pulling out a dictionary.
Try out a few and remember they won't work unless you do.
Come back next week for more tips tricks, and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.
Mahalo.
======================================================================
Inquisitive Explorer's Library Mega Pack!
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.netii.net/marketing/ielib.html
======================================================================
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