Wednesday, February 13, 2008

Ethical SEO is The Only Way To Go!

It is amazing that even in this day and age there are still some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable. Once this happens then searchers stop trusting the Search Engines, get frustrated and everyone loses.

The searchers lose as they don't get good, honest results. The web sites lose as they don't get visitors to their sites and their sales and profits plunge. The Search Engines lose as people stop trusting them and then go off to try something else. Why do you suppose there are so many search engines that have disappeared over the years? People stopped trusting the results, plain and simple. Why does Google keep it's top position regardless of the competition? Because people trust their results and they work hard to keep that trust.

For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.
If you use a web site promotion tool that uses these unethical tricks and techniques, you'll put your web business at severe risk. Unethical tricks (“Black Hat Techniques”), might work for some time but they are not a good idea if you want lasting results.
For best and consistent results, use only ethical search engine optimization methods (“White Hat Techniques”), that use only techniques that produce lasting results and that don't offend search engines.

Search engines consider the following search engine optimization techniques as SPAM (DO NOT use or promote these methods):

automatically generated doorway pages
cloaking and false redirects
keyword stuffing
hidden text or hidden links
pages loaded with irrelevant words
duplicated content on multiple pages
misspelling of well-known web sites
unrelated and centralized link farms
other methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.
Ethical webmasters use only ethical search engine optimization techniques that produce lasting results:

optimization of existing web pages, HTML code and web page contents
organic link building with related web sites
building a win-win-win relationship between webmasters, web surfers and search engines

Search engines want to find the web sites that offer the most value to web surfers. Our tools help you to build such a web site.

Ethical search engine optimization is about everyone winning.

Ethical search engine optimization leads to a symbiotic relationship:

Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.

Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.

Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.

Follow the White Hat techniques, there are no shortcuts to lasting success.

Remember (to paraphrase anti drug messages): “Black Hat Users are Losers”.

Mahalo.


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For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/marketing.html

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Thursday, February 07, 2008

The Smoking Gun (er..Needle)

So Brian MacNemee has bloody gauze, needles, syringes and vials that he claimed he used to shoot up Roger Clemens with HGH back in 2000-01. WOW! What a revelation!It is amazing that after all this time he has come forward with this evidence after he has been sued by the Clemens camp. Coincidence or a desperate act from a cowardly failed blackmailer?

Why didn't he come forward to Clemens with this stuff before all the shouting, claims, counter-claims etc. started? Why wasn't any of this offered to the Mitchell group as proof of his statements? Why didn't he say something before Congress got involved? These are good questions that he needs to answer, but I think the number one question he needs to answer is:

Why did you keep all of this stuff back before steroids/HGH was in the public eye and was basically a non-issue? Let's face it unless he was clairvoyant or psychic he couldn't possibly see that he would need it for a court case. There was no one hounding anyone about steroids back then. There was no Mitchell investigation, no testing, no one paying much attention. So why keep a bunch of stuff like this unless maybe the issue was possible blackmail? That is the only reason.

Brian says he kept it because he was worried that Clemens would deny use in the future, but why would he need to worry about that back then? Also did he keep the same material from the other players he injected?

This case gets fishier and fishier all the time. I mean it is as if there is a bunch of stuff coming up to prove that baseball wasn't only after Barry Bonds. It gives the racists something to crow about, and of course all the people who claimed racism when Bonds was being disposed, are now rushing to the same judgment as those who convicted Bonds. The exception is that Bonds is tied to a steroid lab through his trainer that refuses to talk (plus the testimony from Gary Sheffield and a Former Mistress) whereas Clemens only accuser is someone who was basically told “Give us Clemens or go to jail”. He admitted as much from the infamous phone conversation, yet the haters tend to ignore this and go on with their blind bigotry.

Oh by the way where is Bud Selig in all this mess? He can't be happy with what is happening. Here it is a few weeks before the start of Spring training, the good old “Rites of Spring”, when he should be gearing up the old Marketing Machine for the opening of the season.

“Opening Day” used to be the most magical words of the year when growing up, now because of all the scandals and over exposure of the players private lives and gossip sheets like ESPN and espn.com the sports world have sunk to soap opera levels.

Bud and his marketing group need to get on their high horses and grab the headlines with some positive images soon lest the season be known more for this episode than anything else.

Let's face it the “Mitchell Report” has been one of the greatest Marketing blunders since “New Coke”. It was supposed to be a fair and balanced report, yet it only focused on two informants so the report actually is skewed to people these two knew. It was supposed to prove MLB cared, but all it showed that they are so out of touch with their players and fans, as well as have no control over the sport. All it did was skew the perception that a low percentage of players were cheating, to one of a rampant underground drug culture that is so persuasive that no one is above suspicion anymore.

It is a shame that since Bud has taken over as commissioner that all we have is bad images of the sport. We have the Strike in 1994, and then the whole 1998 home run race which they marketed heavily, but now is a joke as it was the year that steroids took over baseball and now look at where we are today.

It is definitely a marketing and image problem and the fault starts at the top in the commissioner's office. Not that the player's Union or the owners are any less culpable, but it could have been avoided and now look where we are today.

Can baseball survive this as they have previous scandals? We'll have to see as there are too many entertainment choices these days, too many alternates to the “National Pastime” to think that it is invulnerable. A shame that this slick talking ex-used car salesman has destroyed the sport of our youth.

Mahalo.

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For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/marketing.html

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