Competition is not bad for a business as it shows that there is demand in the market. However it would be nice to be the leader and outsell your competition. The key to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of
your product? Do you offer easier payment options than your competition?
2. Packaging- Can you package your product more attractively? Do the colors of your package relate to
your product? Can you package your product into a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free
shipping? Can you ship your products faster?
4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you
have believable proof that supports your claims?
5. Quality- Is your product built and tested to last longer than your competition? Can you improve the
overall quality of your product?
6. Performance- Can you make your product faster at solving your customers problem? Is your product
easier to use than your competitions?
7. Features- Can you offer more product features than your competition? Do your features support the
benefits you offer?
8. Availability- Is your product always available or do your have to backorder it? Can your product
suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?
10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product
repair? Does your competition make their customers talk to a machine?
11. Proof- Can you provide more proof than your competition that your product is reliable? Can you
provide stronger testimonials or endorsements?
12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?
Again use as many of these techniques as you can and mix and match and watch the results. Remember these won't work unless you actually use them. Also don't do negative selling as that tends to raise red flags in client's minds. We're all in this together and I'm pulling for you.
Mahalo.
======================================================================
Inquisitive Explorer's Library Mega Pack!
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.com/marketing/ielib.html
======================================================================
Tuesday, April 28, 2009
Tuesday, April 14, 2009
Why They Won't Buy From You
You do the social media, email and list marketing techniques to the letter. You are sure that the traffic you have is targeted and your niche is a “hot market”. But even though you are getting traffic, the sales don't seem to show up. What could be the reason people are forgoing buying form you? Here's 10 possible reasons:
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
Of course if you are selling Buggy Whips in a Automobile market one will have trouble making sales. So make sure the products you sell make sense to the market you are trying to reach.
Come back next week for more tips, tricks and techniques to help wit your marketing efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
Inquisitive Explorer's Library Mega Pack!
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.com/marketing/ielib.html
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.
No business or entrepreneur should be without them.
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response
rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
Of course if you are selling Buggy Whips in a Automobile market one will have trouble making sales. So make sure the products you sell make sense to the market you are trying to reach.
Come back next week for more tips, tricks and techniques to help wit your marketing efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
Inquisitive Explorer's Library Mega Pack!
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.com/marketing/ielib.html
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.
No business or entrepreneur should be without them.
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Monday, April 06, 2009
Easy and Low Cost Techniques to Multiply Your Sales
Regardless of what the “Doom and Gloom” naysayers on television and in print are saying, people are still making purchases and getting along in life. However if you see a bit of a downturn in your sales here are some low cost and easy tricks you can try:
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. You can
include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see
your ad and order.
These are just a sampling of the techniques you can use. Try one at first and add on as you grow your business. Come back next week for more tricks, tips and techniques to assist your marketing efforts. Remember, we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
Inquisitive Explorer's Library Mega Pack!
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.com/marketing/ielib.html
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.
No business or entrepreneur should be without them.
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. You can
include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see
your ad and order.
These are just a sampling of the techniques you can use. Try one at first and add on as you grow your business. Come back next week for more tricks, tips and techniques to assist your marketing efforts. Remember, we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
Inquisitive Explorer's Library Mega Pack!
MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN
http://www.renspubhouse.com/marketing/ielib.html
All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.
Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.
No business or entrepreneur should be without them.
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Subscribe to:
Posts (Atom)