Why do people buy? Well there are many reasons, but for the most part they buy to fill some psychological need. Whether it is to be more comfortable, seeking adventure, or the old status seeking (Apple Computers anyone?) keeping one step up on the neighbors. Analyze the ads that stimulate your interest. Why do they? What is it about them that makes you want to buy? What turns you off? Once you figure that out you can then use that to sweeten your ads. Here's 10 psychological triggers to sweeten your ads and increase your sales:
1. Most people like surprises because it's a change of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product
instructions, etc.
3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a
privacy policy.
4. Most people want to receive compliments for their achievements. Give your prospects plenty of
compliments for them considering your product.
5. Most people are curious about things that could affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.
6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead
of "buy our product".
7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.
8. Most people want to solve their problems. Tell your prospects what problems they have and how
your product can solve them.
9. Most people want to make the people around them happy. Tell your prospects how happy their
friends or family will be if they buy your product.
10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.
Marketing is basically helping people fulfill their needs, whether they admit it or not the reason people buy is linked to some psychological, overt or subliminal, desire. It is our job as marketers to meet those desires and fulfill those needs.
Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
Tuesday, January 26, 2010
Tuesday, January 05, 2010
Send Your Sales Soaring In The New Year
Ah a new year, and a new decade, but the same old problem, how to get more sales. Sure last year was a down year for most of the economy, but things are getting better and will get better in the future. Business cycles are natural and no mater what the government does, they can't avoid them. So what we must do as entrepreneurs is to maximize our potential for sales and profits in every business climate. In order to do that we need to find ways to make our sales soar. Here's a few ways you may want to try out:
1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers.
2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.
3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.
4. People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.
5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.
6. Test the "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.
7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.
8. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.
9. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.
10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.
These are just a few things to try. Read through past posts to find more, you'll be glad you did. Now these will only work if you actually use them. Work smarter not harder.
Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers.
2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.
3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.
4. People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.
5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.
6. Test the "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.
7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.
8. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.
9. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.
10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.
These are just a few things to try. Read through past posts to find more, you'll be glad you did. Now these will only work if you actually use them. Work smarter not harder.
Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
********************************************************************
For environmentally smart resources to help you with your Online Business check out
http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************
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