Propel Your Online Sales With These Tactics
Ah yes the holiday season is all but upon us, yet we still have the need to mind our businesses. Of course we are always looking for ways to propel our sales, and increase our profits. If you are not making all the profits you feel you deserve (and who doesn't think that way?) well here are 10 tactics you can use to help propel your sales (and profits).
1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This'll allow you to submit it to many.
2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.
3. Find out your competitions' weakness and use it as your "Unique Selling Proposition". It's the reason why people buy your products and not theirs.
4. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You'll save time, money and big headaches promoting the right offer to the right group of people.
6. Persuade visitors to buy your product by telling them the future. Tell them what'll happen with their life in the future if they buy or don't buy.
7. Offer a free trial of your product for a set period of time. Don't charge or bill them until they decided to buy it. This'll take away any risk they have.
8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites.
9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing "e-mail announce lists" in any search engine.
10. Tell your visitors what they can avoid by buying your product or service will motivate them to buy. They may want to avoid pain, fear, danger, etc.
I hope you've enjoyed these tips and are looking to use one, two or all ten of them on your site. We're all in this together and we can pull through these tough times. Come back next week for more tips, tricks and strategies for your business's growth.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Monday, November 24, 2008
Monday, November 17, 2008
Marketing Strategies For Rough Times
Marketing Strategies For Rough Times
In these tough times, Marketing becomes more important than ever. Getting the attention of your prospective clients becomes even more difficult, but not impossible. Here's 6 more strategies that you can use and add to your Marketing arsenal.
1. Utilize Your Knowledge
Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.
2. Become A Publisher
Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.
4. Create An E-mag
Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what's in store for them, they will revisit. Tell then to sign up for an e-mail reminder or tell them to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.
Again these and other tips and strategies are only as good if they are used. It is up to you to use any and all these tips. Come back weekly for more tips. We're all in this together, and I'm pulling for you.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the
burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
In these tough times, Marketing becomes more important than ever. Getting the attention of your prospective clients becomes even more difficult, but not impossible. Here's 6 more strategies that you can use and add to your Marketing arsenal.
1. Utilize Your Knowledge
Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.
2. Become A Publisher
Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.
4. Create An E-mag
Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, free stuff, etc. If they know what's in store for them, they will revisit. Tell then to sign up for an e-mail reminder or tell them to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.
Again these and other tips and strategies are only as good if they are used. It is up to you to use any and all these tips. Come back weekly for more tips. We're all in this together, and I'm pulling for you.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the
burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Monday, November 10, 2008
Positioning and Marketing The Presidency
First of all, Congrats to President-Elect Obama who was the winner in a brilliantly marketed campaign. May we all live ong and prosper as a nation, and a world.
Another election has come and gone and it is interesting to see how the various parties and press helped “market” the candidates. Yes marketing of the candidates has always been the most important factor in all elections from the beginning of our great country. But I guess the most important question of this election was:
Just how much did Joe Biden spend on clothes?
A lot of people say that Marketing and Positioning is a late 20th century phenomenon. But think back to past elections, what do these phrases mean to you:
Honest Abe
Old Hickory
Tippecanoe and Tyler Too
A Chicken in Every Pot
I Like Ike
Exactly they were marketing/positioning statements about candidates, and yes they do go back into the 19th century as well. They may not have called it that, but let's face it a rose by any other name would probably harder to spell (or something like that). These of course are some of the more famous ones. They show that even before mass media took over and just inundated us gazillions of ads through radio, TV, billboard and internet messages, the parties and candidates were marketing and positioning themselves.
In short nothing has changed, except the technology we use. But then if the media would admit that, they would have a zillion hours of empty air, instead of empty talk from empty heads. Just think what they would have to do, maybe focus on real issues and differences instead of marketing messages? Oh no that would require thought and research and intelligence.
CNN, MSNBC, CBS, NBC, FOX could not have that , and newspapers wouldn't be able to sling their mud. They wouldn't be able to frame editorials about negative campaigning with negative ads that keep them profitable. I mean if the different media really wanted to cut down on negative campaigning, why do they keep accepting the ads? Money of course, and it brings in viewers/listeners/readers.
Why do the candidates do it? Well most issues are too complicated to get across in 30-60 seconds, so they need to focus on small differences. When the issues and stands are so clouded that he candidates basically agree, well point out the other's mistakes. It is easy and it tends to get more “free air” from the complaining talking heads on TV etc. Every station reports about the ineffectiveness of negative ads, but when people are interviewed on the street, they seem to repeat the negative information about the candidates they are against. So guess what, it does work and it obviously resonates with viewers.
Let's face it the media pounded it down our throats that Sarah Palin received $150,000 worth of clothes from the RNC (hence the question at the beginning of the article). Plus we heard all about her views on everything from religion to what she thinks of her ex-brother-in-law. But why didn't we hear anything about Joe Biden's religious views? Why not his views on family or sports or anything? It has to do with the marketing done by the Democratic Party who made this a contest between Palin and Obama, and the left leaning media bit and ran with it (anyone who denies this is a liar and a scoundrel and a hypocrite, or just a brain dead moron.). Let's face it the average viewer had a hard time finding anything about what any of the candidates really felt about how to fix the problems this country is facing ( of course they all are against economic breakdown, and high energy prices), because the media was marketing Palin's views, and positioning them as “wacky, and bizarre”, and marketing Obama as “Change” (news flash, anyone of the candidates were agents of change as none of them totally agreed with Bush).
So remember the issues don't matter, all that matters is how you position and market yourself (or your candidate) to the potential viewers, and oh yea negative advertising does work.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Another election has come and gone and it is interesting to see how the various parties and press helped “market” the candidates. Yes marketing of the candidates has always been the most important factor in all elections from the beginning of our great country. But I guess the most important question of this election was:
Just how much did Joe Biden spend on clothes?
A lot of people say that Marketing and Positioning is a late 20th century phenomenon. But think back to past elections, what do these phrases mean to you:
Honest Abe
Old Hickory
Tippecanoe and Tyler Too
A Chicken in Every Pot
I Like Ike
Exactly they were marketing/positioning statements about candidates, and yes they do go back into the 19th century as well. They may not have called it that, but let's face it a rose by any other name would probably harder to spell (or something like that). These of course are some of the more famous ones. They show that even before mass media took over and just inundated us gazillions of ads through radio, TV, billboard and internet messages, the parties and candidates were marketing and positioning themselves.
In short nothing has changed, except the technology we use. But then if the media would admit that, they would have a zillion hours of empty air, instead of empty talk from empty heads. Just think what they would have to do, maybe focus on real issues and differences instead of marketing messages? Oh no that would require thought and research and intelligence.
CNN, MSNBC, CBS, NBC, FOX could not have that , and newspapers wouldn't be able to sling their mud. They wouldn't be able to frame editorials about negative campaigning with negative ads that keep them profitable. I mean if the different media really wanted to cut down on negative campaigning, why do they keep accepting the ads? Money of course, and it brings in viewers/listeners/readers.
Why do the candidates do it? Well most issues are too complicated to get across in 30-60 seconds, so they need to focus on small differences. When the issues and stands are so clouded that he candidates basically agree, well point out the other's mistakes. It is easy and it tends to get more “free air” from the complaining talking heads on TV etc. Every station reports about the ineffectiveness of negative ads, but when people are interviewed on the street, they seem to repeat the negative information about the candidates they are against. So guess what, it does work and it obviously resonates with viewers.
Let's face it the media pounded it down our throats that Sarah Palin received $150,000 worth of clothes from the RNC (hence the question at the beginning of the article). Plus we heard all about her views on everything from religion to what she thinks of her ex-brother-in-law. But why didn't we hear anything about Joe Biden's religious views? Why not his views on family or sports or anything? It has to do with the marketing done by the Democratic Party who made this a contest between Palin and Obama, and the left leaning media bit and ran with it (anyone who denies this is a liar and a scoundrel and a hypocrite, or just a brain dead moron.). Let's face it the average viewer had a hard time finding anything about what any of the candidates really felt about how to fix the problems this country is facing ( of course they all are against economic breakdown, and high energy prices), because the media was marketing Palin's views, and positioning them as “wacky, and bizarre”, and marketing Obama as “Change” (news flash, anyone of the candidates were agents of change as none of them totally agreed with Bush).
So remember the issues don't matter, all that matters is how you position and market yourself (or your candidate) to the potential viewers, and oh yea negative advertising does work.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
Monday, November 03, 2008
Killer Profit Boosters
Slow times are here, but tough businesses find ways to profit even in bad times. The thing is to work smarter and find ways to boost profits. It's not easy, it dies require hard work, but it is definitely doable. Need ideas to get you started? Well here's 10 things you could do.
1. Gain an advantage over your competition. You should find one benefit your competition doesn't
offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and e-zine publishers want. They will get
published more often, which means free publicity.
5. Use problems to attract online traffic. Find a common online problem and use your web site
to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar product or service that they charge for. It could
be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start a referral program. Give people discounts and free
products for referring people to your site.
Yes we all are looking for ways to boost profits, especially in these down times. So put these ideas to good use and see your profits climb.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
1. Gain an advantage over your competition. You should find one benefit your competition doesn't
offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and e-zine publishers want. They will get
published more often, which means free publicity.
5. Use problems to attract online traffic. Find a common online problem and use your web site
to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar product or service that they charge for. It could
be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start a referral program. Give people discounts and free
products for referring people to your site.
Yes we all are looking for ways to boost profits, especially in these down times. So put these ideas to good use and see your profits climb.
Mahalo.
********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.
Your way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/software/imswlib.html
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
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