Wednesday, December 31, 2008

Why New Year's Resolutions Never Hold

Ah the end of another wonderful year and everyone is getting ready to party hardy and ring in the New Year with festive cheer. We also seem to take time to reflect on our lives and make silly resolutions (lose weight, make more money, be more loving, eat more pizza, etc.) that we are bound to never keep.

I am amazed how we go about and celebrate useless anniversaries like this. Let's face it time is a vague concept, and measuring time solely artificial. So why do we do this? Well because human beings are anal and need to measure things. How else will we know how we have wasted our lives away, frittering away time by celebrating useless milestones unless we had a way to measure them?

Besides, as it turns out, we have changed the way we measure time so many times in our span of existence before settling on the one the world accepts now (set forth by Western Europe Standards) that no one really knows the exact age of anything, and all the scientists do is make guesses so as to keep funding going for another artificial period of time. Great work if you can get it.

As it turns out, that is a great phrase isn't it. I mean if you use the phrase “As it turns out”, it makes one sound profound and intelligent as if they know what they are talking about without actually being an expert on the subject. It gives one the illusion of doing research without all that mucking about in libraries or reading trade journals or the like. But I regress.

But anyways the topic of the day (didn't think I'd get around to it did you), is about New Year's resolutions and why it is basically impossible to keep them. As it turns out (that lovely phrase again) we are basically hard wired not to keep them. Why? Because the way the brain stores information. As it turns out, the brain stores information similar to holographic images. But, in order to retrieve that information one has to be in the same mental state as when the information was stored.

When we make our resolutions we are usually in the midst of a celebration and in a certain stage where alcohol in undetermined quantities, is working on our brain. So in order to remember these resolutions one has to be in the same state of inebriation (or dehydration after the fact) to remember these.

For example when one is out partying too hard they never seem to remember the embarrassing things they say or do. They of course seem to be the only ones, and they wonder why everyone is all upset at them. That is until they reach an equal mental state of inebriation later.

So we never remember these until the next New Year's Eve when we start celebrating and reflecting on our lives again.

So I say hang it all and just live your life as the best person possible, give your all in everything you do and you will be fine.

Of course there is one resolution you should all make before you start your celebrating:

Visit http://www.renspubhouse.com on a regular basis to check out the new and exciting things going on here in 2009. Also come back weekly to http://renspubhouse.blogspot.com for educatinal and useful marketing tips, tricks and techniques.

Happy New Year to all. May your new year be safe, peaceful, happy and prosperous.

Mahalo.

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Monday, December 29, 2008

Keep Your Profits Rolling In The New Year

Keep Your Profits Rolling In The New Year

Ah a new year is upon us. The time of year we pause and reflect upon our lives over the past 12 months. We remember and glow in the good times, shudder at the bad times and ponder on what we missed and make plans to change our lives for the better. We also tend to take this time to inventory our business for the past year and make new goals to keep profits rolling in and our business growing. Here's 10 ideas to help the profits roll in during the new year.

1. Give people a free online utility. When you offer a utility that can solve a person's problem, people
will definitely visit your web site.

2. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they
will line up to visit your web site.

3. Supply news stories related to your site. People want current news on the topics they are interested
in. You could also include new "how to" articles.

4. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject.

5. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all
their personal information will be kept confidential.

6. Offer free samples or trials of your product. This will let people experience your product and attract
people to your web site.

7. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees
and testimonials in your ad.

8. Remind people to come back and visit your site. They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.

9. Let people know anything about your business history. They'll feel more comfortable if they know
who they are buying from.

10. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms
of electronic payments.

Use these and see your profits rolling in the new year. Here's hoping that the new year finds peace, health, happiness and prosperity for all. Come back next week for more great Marketing and Sales tips.

Happy New Year!

Mahalo.

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STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

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For more resources to help you with your Online Marketing check out

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Fast easy resources to help you with your marketing and have some fun to boot!
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Monday, December 15, 2008

10 Ways To Promote Your Web Site Offline

10 Ways To Promote Your Web Site Offline

You have your site, you participate in forums, email marketing, banner advertising, etc. But is there more you can do to promote your web site? Sure there is, the “Offline World” is a great place to start. There are a lot of potential clients who don't participate in these forums etc, so how can you get them to realize your site is there? Well here's 10 ideas.

1. Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you're driving.

2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.

3. Have some ball caps made with your web site address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time.

4. Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

5. Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.

6. Have some flyers printed out with your web site address and other business information. Keep a few with you to hang on bulletin boards you see.

7. Have some jackets printed with your web site address and other business information. Give them away to family and friends. When it's too cold for t-shirts, you can wear jackets.

8. Have some duffel bags made with your web site address and other business information. Give them to family and friends as gifts or use them when you travel.

9. Have some pens imprinted with your web site address and other business information. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

10. Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends and family as gifts.

Think how many times you have picked up or seen one of these articles and went to the web site to see what they are all about. Yes they work. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts.

Mahalo.

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STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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Monday, December 08, 2008

How To Cure The BCS Mess

How To Cure The BCS Mess

Here we are again at the end of the College Football season and all the talking heads are mad at how the champion is selected. I propose a plan to cure this mess.

The Rener Plan offers up a 16 teams playoff system that takes into consideration all the arguments for and against the present system, to include preserving the tradition of Bowl Games.

The current system is called the “BCS” (Bowl Championship Series) and it uses two human opinion polls and runs data through 5 computers to determine rankings. At the end of the year the top 2 teams meet in a special bowl game called the “BCS Championship Game”. The system was put into place in 1998. Before this system went into place the national Champion was determined by just the 2 opinion polls. One poll was made up of sports writers from around the country, the other of the coaches of all the Division 1 (as it was called then) schools. Whoever was number one in either or both polls (yes there have been times there were split results) was declared the National Champion.

Of course there was lots of gnashing of teeth and wailing and accusations of cheating and favor granting, so the college presidents got together to develop the BCS. As it stands right now there are 6 conferences that participate, with occasional “at large” bid going to any school outside of these conferences (there are 11 conferences in the division 1A, or the FBS as it is called now), that goes undefeated in their regular season. But only if there aren't 10 teams to fill out the 5 BCS bowls (Rose Bowl, Orange Bowl, Sugar Bowl, Fiesta Bowl, BCS Championship Game, with each bowl rotating to host the Championship game).

The opponents of the BCS system want an expanded playoff system like they have in the other Divisions (Division 1AA, II, III, etc.). They all claim they want an 8-10 team playoff. The problem is that no one ever states how these seedings are to be made. If we go to just the human polls, then we're back to the old broken system of favor granting and biases. If we use the current BCS system to determine the seedings, then why not just keep this system as it gives us the top 2 and they play anyway, so why waste time and money.

The opponents to the playoff systems claim the players will be away from school for finals week, and that the bowl structure will be hurt and a lot of lesser schools will be denied playing in bowl games (for which the schools and conferences gets money from the sponsors for showing up). They also love the arguing and debates over the ambiguity the present system creates.

So what is the solution? Well I have one that will please everyone.

I call it “The Rener Plan”.

First of all we keep the current system for ranking teams, as this will become important later. Since there are 2 human polls we get input from those emotional intangibles that can't be measured by numbers. We also have the benefit of the non-emotional computer rankings based upon the raw numbers, yards, wins, opponent records, strength of schedule, etc.

Next we cut out 1 or 2 meaningless early games and limit the teams to 10-11 games instead of the 12-13 they play now. This will end the season, including Conference Championship games to the weekend before Thanksgiving.

We set up a 16 team playoff, using BCS rankings. Included in this is all 11 of the champions from the FBS conferences, and 5 “At-Large” teams.

The first round would take place the weekend of Thanksgiving (or the week after if you wish), using 8 of the present “Minor Bowl Games” as the sites of these opening round games (the sites can be rotated on a yearly basis). The second round would be played at 4 more of these “Minor Bowl Games” (again rotated yearly). This will bring about the final 4 teams at the same time the current bowl bids go out. The remaining bowls can then choose from the remaining teams as they wish and play their games in the normal rotation between December 20th – January 2nd.

The final 4 teams will play the “Semi Finals” on January 1st using 2 of the current BCS bowls as the sites (rotating on a yearly basis as the current championship game does now), and the Final Championship Game will be played January 8th (as it now stands).

What this does is to placate those who love the bowl system, worry about academics/injuries and want a playoff. It also allows all the schools to participate.

Sure the first few years the “smaller” conferences might not give a good showing, but t does allow for a “Cinderella” team to manifest (who doesn't cheer for the Cinderella during March Madness). But since these teams are now in the running, the weekly games on ESPN will be more enticing to the casual viewers as they will want to watch for a Cinderella to show up. This means more money from advertisers as ratings increase for these non-Saturday games. Talent would start to even out as players will be more willing to go to these non-traditional schools as now they will know they will be on TV and a chance to showcase themselves in a possible National Championship Game. They will get better and the games will even themselves out over time.

Oh yea for those who love the ambiguity and arguing that goes along with College Football, well there's always the 6th team that should have gotten an “At-Large Bid” to concern themselves with (ala March Madness arguments about snubs).

I feel this is a fair and equitable way to choose teams for a playoff system. It leaves no one out and there is something for everyone.

Come back next week for more tips, tricks, techniques and rants.

Mahalo.


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Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

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For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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Monday, December 01, 2008

10 High Powered Traffic Tricks

10 High Powered Traffic Tricks

You need traffic in order to create sales and profits. That is the main key to online business success. However what does one do to increase traffic during down times? Well there are a few high powered tricks one can use to increase their web traffic. Remember that these can be used alone or in any combination. Also that they will only work if you do the work.

SO without further ado, here are the tricks:

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.

8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites,free for all links sites, newsgroups that allow ads,free yellow page directories, etc.

Using these tactics will help increase the flow of traffic to your site and you will see the sales start building over time. Remember to be patient as there is no such thing as a “miracle cure-all”. Check out the archives and come back next week for more tips, tricks and techniques.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************