Ah the word free, everybody's favorite word, especially when they are on the receiving end (okay maybe not so much when on the giving end). But when online there is one thing that can help build traffic and bring people to your site; Free Stuff. But instead of giving away all the usual products and other nonsense why not try some of these more unusual ideas.
1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc.
2. eBook Of Reviews - Publish an ebook of stuff that's related to your target audience that you could review like products, web sites, movies, etc.
3. Round Table Chat - You could schedule a group chat of people your customers would want to meet and talk to on the internet.
4. Intelligence E-mail Alerts - Allow your customers to sign up to an e-mail alert list. You can alert them when you find out news that could affect their life.
5. Statistics eReport - You could compile a report of different statistics that's related to their purchase. It could be surveys, tests, special studies, etc.
6. Personal Notes eFile - Collect notes that you've taken about your industry and compile them into a downloadable file.
7. Profile eBook - Publish a profile ebook or report of people your target audience are interested in. You can list their birthdays, interests, age, hobbies, etc.
8. E-mail Lessons - Teach a class via e-mail about a subject your customers want to learn. E-mail them study materials, worksheets, assignments, etc.
9. Sample Of Another Product - Give customers a free sample of another product as a bonus. It could be a basic version, excerpt, limited service, etc.
10. To Do List Or Instructions - Publish a list of instructions or things to do in order to accomplish a goal your customers would want to complete.
Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
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