We all would love to have our customers buy right away, but there are so many options that people aren't always going to buy on the first visit or two or ten. However there are ways you can increase teh likelihood that they will buy.
Here are 10 ways you can try:
1. Make an emotional connection. Make your reader visualize they have already bought your product in your ad. Bring them into the action by telling them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order today they can buy it for $69.95. However you better give them a deadline and keep to that deadline (say withing so many hours/days/weeks etc.) or else they will ignore any "deals" from you in the future and you lose credibility.
4. Focus on who your customers are. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Brag upon your shipping department. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Summarize by using bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Give them a gift! Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so
people buy now. You may always sell the same product but not with the same bonuses or price. Again stick to the deadlines or you lose all credibility with the customer base.
10. Show how you are part of the solution, not part of the problem. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
These are just a few ways to help increase your sales. Mix and match, as you improve on these to fit your specific situation. Check back again next week for more tips and techniques.
Mahalo
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For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
Tuesday, March 25, 2008
Tuesday, March 18, 2008
10 Ways To Increase Sales By Promoting Yourself
People will feel more comfortable purchasing your products if you give them a little information about
yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc.
Below are 10 ways you can use to promote yourself.
1. Hold a free chat room class on a subject related to your business. You could install a chat room on
your web site or use a free one from another web site. Before the class starts tell them a little about yourself.
2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business. This could be called "A Note From the Editor".
3. Publish a section on your web site called "About Us". With your information you could also include
pictures. This shows people your not hiding behind your business.
4. Write an article on your area of expertise. Include a resource box at the end of the article. You can add information about yourself in the resource box. E-mail the article to web sites or e-zines that accept article submissions.
5. Create and giveaway a free ebook. In the ebook include a section called "About The Author". Also,
include an advertisement for your business.
6. Participate in online communities like newsgroups, discussion boards, e-mail discussion lists and chat rooms. You will meet many people and in return they will get to know you.
7. Donate your time, products, or services to charities. You can list the charities you've contributed to on your web site. This will show visitors that you and your business care about others.
8. Promote yourself offline; teach a free class offline, speak at business seminars, join a business club or association. Assemble fundraisers for charity. These are just few ideas to promote yourself offline.
9. Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.
10. Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business. Don't over do it though, you want to keep them interested in your product.
Mahalo.
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc.
Below are 10 ways you can use to promote yourself.
1. Hold a free chat room class on a subject related to your business. You could install a chat room on
your web site or use a free one from another web site. Before the class starts tell them a little about yourself.
2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business. This could be called "A Note From the Editor".
3. Publish a section on your web site called "About Us". With your information you could also include
pictures. This shows people your not hiding behind your business.
4. Write an article on your area of expertise. Include a resource box at the end of the article. You can add information about yourself in the resource box. E-mail the article to web sites or e-zines that accept article submissions.
5. Create and giveaway a free ebook. In the ebook include a section called "About The Author". Also,
include an advertisement for your business.
6. Participate in online communities like newsgroups, discussion boards, e-mail discussion lists and chat rooms. You will meet many people and in return they will get to know you.
7. Donate your time, products, or services to charities. You can list the charities you've contributed to on your web site. This will show visitors that you and your business care about others.
8. Promote yourself offline; teach a free class offline, speak at business seminars, join a business club or association. Assemble fundraisers for charity. These are just few ideas to promote yourself offline.
9. Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.
10. Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business. Don't over do it though, you want to keep them interested in your product.
Mahalo.
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
Tuesday, March 11, 2008
Do You Need To Attract People To Your Web Site ? 10 Fun and Cool Ways
Traffic is the key to sales in the online world. No traffic, no sales. No sales, no money. No money, no reason to be in business. So if you need fun ideas to draw traffic here are a few ideas you can try:
1. Offer people a free subscription to your newsletter or e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free report , ebook, gift or advertising links when people subscribe.
2. Provide your visitors with free content like articles . Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Create a free online directory. The directory could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow
other people to give it away. If you don't want to take the time to write one, you could ask other
writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The
idea of "live" information will definitely entice people to visit your web site. You will become
known as an expert on the topic.
6.Hold a free contest or sweepstakes. Offer prizes that are of interest or value to your visitors, like reports, ebooks or software. Most people who enter will continually revisit your web site to get the results.
7. Offer visitors an area where they can download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. Open Source Software is good for this.
8. Offer free online services or utilities from your web site. They could be search engine submitting,
copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Offer a limited time free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive. You could always offer products that are related to your service.
10. Create a free membership area to your online club on your site. People want to belong to something, why not your online club. You could also give away a free e-zine, discount products, advice for club members only.
Once people get used to coming to your site for your services, products etc., they will make it a habit. Keep it fresh, keep it interesting and keep it going.
Mahalo.
1. Offer people a free subscription to your newsletter or e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free report , ebook, gift or advertising links when people subscribe.
2. Provide your visitors with free content like articles . Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Create a free online directory. The directory could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow
other people to give it away. If you don't want to take the time to write one, you could ask other
writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The
idea of "live" information will definitely entice people to visit your web site. You will become
known as an expert on the topic.
6.Hold a free contest or sweepstakes. Offer prizes that are of interest or value to your visitors, like reports, ebooks or software. Most people who enter will continually revisit your web site to get the results.
7. Offer visitors an area where they can download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. Open Source Software is good for this.
8. Offer free online services or utilities from your web site. They could be search engine submitting,
copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Offer a limited time free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive. You could always offer products that are related to your service.
10. Create a free membership area to your online club on your site. People want to belong to something, why not your online club. You could also give away a free e-zine, discount products, advice for club members only.
Once people get used to coming to your site for your services, products etc., they will make it a habit. Keep it fresh, keep it interesting and keep it going.
Mahalo.
Wednesday, March 05, 2008
Going, Going, Gone to My Site! Using Online Auctions To Generate Web Traffic
There is a very sneaky, yet totally legal and ethical way to increase traffic to your web site. Using an online auction site to sell your products. As you may know, there are numerous online auction sites all the internet. Just go to your favorite search engine and type in "Online Auction" and you would be surprised at the results. People love these sites because they feel that they can usually find great bargains. For others it is just the thrill of the hunt and chase. The good news is if you have an online business, you can use them to increase traffic to your web site.
One way is that you could create an electronic book or report that relates to your online business, then auction it off at an online auction. This way you could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site if you enroll in their extended plans, usually for a monthly or annual fee. Once you get rolling, this can be an option you should explore. After you see what kind of traffic the site sends your way.
Electronic publications don't cost you anything to ship, as they are virtual assets. You send them via e-mail or allow people to download them directly from your web site. If you send it via email, make sure you have your web site address in your signature and direct them there if they need to contact you. Also if you have a newsletter, this is a good time to mention it in the email. If you have them download the item, make sure you have a way for them to sign up for your newsletter/announcement sheet on the download page. One way some people set up their auctions is to offer their products for a lower price. When they visit the web site you could offer them a higher priced product or a related back end product.
Did you know you could also get traffic from people who don't bid or don't get the winning bid? You could offer them what is known as a "Second Chance Offer" and then direct them to your web site after they have agree to purchase the item. You could also direct potential bidders to your site and allow them to download and read a free sample of the ebook or report before they bid. If they want more detailed information about the ebook or report, and they didn't bid/won, you could also direct them to your web site for a purchase.
You don't have a digital product? Well don't worry as you can also get traffic to your web site by auctioning a physical product, such as whatever widget your company sells. Print out your web site advertisement on a flyer or brochure then insert it into each product package you ship. You should also place your web address on the packing slip/receipt. Make sure you draw attention to it by asking for comments, or to contact you if they have any questions or complaints. Of course direct them to your site's "Contact Us" page for contact info.
It is very important that before you start auctioning any product on an online auction site, you should read the terms and conditions of the site usage. There are some auction sites that may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale. It does you no good to generate bad publicity by being banned from a popular auction site just because you didn't understand the rules.
All in all this is a great way to augment your other marketing methods. After all they have just bought from you in a trusted environment, so why wouldn't they trust you in the future? It may be a sneaky way to get people to visit your site, but if you take care of your customers, they won't mind at all.
So find something and list today!
Mahalo.
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
One way is that you could create an electronic book or report that relates to your online business, then auction it off at an online auction. This way you could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site if you enroll in their extended plans, usually for a monthly or annual fee. Once you get rolling, this can be an option you should explore. After you see what kind of traffic the site sends your way.
Electronic publications don't cost you anything to ship, as they are virtual assets. You send them via e-mail or allow people to download them directly from your web site. If you send it via email, make sure you have your web site address in your signature and direct them there if they need to contact you. Also if you have a newsletter, this is a good time to mention it in the email. If you have them download the item, make sure you have a way for them to sign up for your newsletter/announcement sheet on the download page. One way some people set up their auctions is to offer their products for a lower price. When they visit the web site you could offer them a higher priced product or a related back end product.
Did you know you could also get traffic from people who don't bid or don't get the winning bid? You could offer them what is known as a "Second Chance Offer" and then direct them to your web site after they have agree to purchase the item. You could also direct potential bidders to your site and allow them to download and read a free sample of the ebook or report before they bid. If they want more detailed information about the ebook or report, and they didn't bid/won, you could also direct them to your web site for a purchase.
You don't have a digital product? Well don't worry as you can also get traffic to your web site by auctioning a physical product, such as whatever widget your company sells. Print out your web site advertisement on a flyer or brochure then insert it into each product package you ship. You should also place your web address on the packing slip/receipt. Make sure you draw attention to it by asking for comments, or to contact you if they have any questions or complaints. Of course direct them to your site's "Contact Us" page for contact info.
It is very important that before you start auctioning any product on an online auction site, you should read the terms and conditions of the site usage. There are some auction sites that may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale. It does you no good to generate bad publicity by being banned from a popular auction site just because you didn't understand the rules.
All in all this is a great way to augment your other marketing methods. After all they have just bought from you in a trusted environment, so why wouldn't they trust you in the future? It may be a sneaky way to get people to visit your site, but if you take care of your customers, they won't mind at all.
So find something and list today!
Mahalo.
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
********************************************************************
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