It is amazing that even in this day and age there are still some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable. Once this happens then searchers stop trusting the Search Engines, get frustrated and everyone loses.
The searchers lose as they don't get good, honest results. The web sites lose as they don't get visitors to their sites and their sales and profits plunge. The Search Engines lose as people stop trusting them and then go off to try something else. Why do you suppose there are so many search engines that have disappeared over the years? People stopped trusting the results, plain and simple. Why does Google keep it's top position regardless of the competition? Because people trust their results and they work hard to keep that trust.
For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.
If you use a web site promotion tool that uses these unethical tricks and techniques, you'll put your web business at severe risk. Unethical tricks (“Black Hat Techniques”), might work for some time but they are not a good idea if you want lasting results.
For best and consistent results, use only ethical search engine optimization methods (“White Hat Techniques”), that use only techniques that produce lasting results and that don't offend search engines.
Search engines consider the following search engine optimization techniques as SPAM (DO NOT use or promote these methods):
automatically generated doorway pages
cloaking and false redirects
keyword stuffing
hidden text or hidden links
pages loaded with irrelevant words
duplicated content on multiple pages
misspelling of well-known web sites
unrelated and centralized link farms
other methods that try to trick search engines
You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.
Ethical webmasters use only ethical search engine optimization techniques that produce lasting results:
optimization of existing web pages, HTML code and web page contents
organic link building with related web sites
building a win-win-win relationship between webmasters, web surfers and search engines
Search engines want to find the web sites that offer the most value to web surfers. Our tools help you to build such a web site.
Ethical search engine optimization is about everyone winning.
Ethical search engine optimization leads to a symbiotic relationship:
Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.
Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.
Follow the White Hat techniques, there are no shortcuts to lasting success.
Remember (to paraphrase anti drug messages): “Black Hat Users are Losers”.
Mahalo.
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