People love getting something for nothing. Yes the idea of getting a bonus just stimulates a little button in all of us. It's as if we are getting an "Unbirthday Present", which of course are the best kind if Lewis Carrol is to be believed. So to tap into these feelings of your potential clients here are a few things you can do to increase your sales without losing money.
1. Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it..
2. Discounts - Allow your customers to get lower prices on your products and other related products other businesses sell.
3. Expert Call Ins - Set up a date and time when your customers can call up and talk directly with experts that are related to your industry.
4. Private Invitations - Give your customers private invitations to customer events that non customers cannot attend.
5. Online Rolodex - Compile a list of web sites or online contacts that are related to the product. You could publish it on CD-ROM or on the web.
6. Archived Information - Bundle together some older information that's no longer available. It could be e-zine back issues, articles, transcripts, etc.
7. Mentor Program - Give your customers unlimited consulting with their purchase. Allow them to contact you by e-mail, phone, fax, in person, etc.
8. Audio/Video E-zine - Give customers an upgraded version of your e-zine in online audio or video format. Non-paying customers could only get it in e-mail.
9. Freebie Announce Board - Offer your customers a message board were they can announce freebies they offer from their web site.
10. Barter Discussion List - Offer your customers the option of joining a barter email discussion list. They can barter goods and services with others.
Work these ideas into your marketing plan and watch your business grow. But remember, it won't work if you don't use it.
Mahalo.
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