How To Profit In An Uncertain Economy

Business cycles are a fact of life and no matter what we do to try and stop them, they keep coming back like a bad penny. However slow and uncertain economies do not have to be a death knell to your company. There are always opportunities in every type of economic environment. The trick is to "tough out" these tough times and work a bit smarter. Here are some tips that you can use to help:

1. Sell more back end products to your existing customer base. You already created rapport, trust
and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product,
offer them another product.

3. Cross promote your products and services with other businesses that aren't competition. You will
reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other
profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs,
expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy
include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.

Remember that tough times never last, but tough people do. So get out there and fight for your business. I'm pulling for you, because we're all in this together.

Mahalo.

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