Marketing With Safelists - Yea Right
The latest craze in Internet Marketing is to go with “Safelists”. Safelists are basically just web sites where people go and sign up in order to email their offerings to others who have agreed to accept them.
The biggest problem with most of these lists is that majority of the offers are exactly the same. Most of the offers border on Ponzi schemes and one wonders who goes along with these that make it profitable to keep them going?
With that said there are benefits and pitfalls to using these lists, and this article explores the good and bad of using these in your marketing efforts.
A good safelist is probably one of the best ways for you to advertise your program or product. Should you pay to join a safelist? What is the difference between free and paid safelists? In a nutshell, the difference is QUALITY. Free Safelists usually have a lower response rate for many reasons. Free lists attract freebie seekers. If people don't pay to join, they usually don't keep up with their email and they get bounced from the list because of full mailboxes.
That means a lot of worthless addresses!
Paid lists have members who are more serious and are more open to your offer. email addresses are usually deliverable. Also, a paid list will let you mail daily versus a free list where you can only mail once per week. So are free lists a waste of time? Absolutely not! The name of the game is NUMBERS and getting your message out to as many people as possible. The best FREE safelists offer both a paid and a free member option. That way you can try them out for free and pay later if you like them.
There are literally thousands of lists that meet these criteria. You can find some very good ones by typing the word 'safelists' into your search engine.
One word of caution! The lists you can buy on CD with millions of email addresses will most likely result in your spamming the recipient! The source of their emails is dubious and many of the addresses are old and no longer valid. Do not waste your money or risk being accused of SPAM. It is not worth it.
Let's talk about another aspect to safelists and that is they can be a double-edged sword! The good side is that you can send an ad to as many members as belong to the list, but the down side is that the entire list can also send ads to you! You can get literally thousands of emails per day. You will need to clean out your mailbox frequently or you will start "bouncing" messages, which is a big NO-NO! Bouncing simply means your mailbox was too full, so the message went right back to where it started - to the list owner.
Lie #1: You can make sales directly from safelist ads!
THE TRUTH: Most of your sales will not be made directly from sending out safelist ads. You need a system to capture your visitors email address such as autoresponders or a signup form on your website.
Then you need to follow up with your subscribers, providing them USEFUL information over a period of time.
Lie #2): You don't need Safelist submitters to submit your ads.
THE TRUTH: True, you don't need submitters to post your ads.
Lie #3: Only join free safelists! You don't need to pay for safelists when there are thousands of free safelists!
THE TRUTH: Free safelists are not as responsive as paid list. Paid safelists have more benefits. In addition, paid list members often read their mail instead of deleting it.
Lie #4): You can easily get people to sign up for your safelist offer.
THE TRUTH: You need to offer something for free and valuable to encourage more
people to join your lists. It can be a free eCourse, eBook, report, software etc...
Lie #5: Safelist ads are very responsive.
THE TRUTH: Safelists ads are not very responsive unless you are sending to hundreds or even thousands of safelists. You need to get your ad in front of as many people as possible to be successful with safelists.
Lie #6: Thousands of safelist members will read your safelist ad.
THE TRUTH: Safelist members get thousands of emails a day. No one can possibly
read email from 100,000 other people! As a result, many safelist users simply delete
alot of the ads. However, you can get your safelist mail read if you use the right safelist strategies.
Start with having a "killer" subject. Then the ad itself must be convincing enough to
cause the reader to want to click to your site.
Lie #7: AOL, Hotmail or any other free email accounts are adequate to handle you
safelist mail.
THE TRUTH: The Number One Reason Safelist Users Give Up is due to inadequate email boxes to handle all the tons of email you will receive.
Lie #8: Safelists are a waste of time and money.
THE TRUTH: Safelists can be very valuable if used correctly. Most people use
safelists the wrong way. There is alot of mis-information about safelists.
Safelists are not useless if used PROPERLY. One mistake most people make is
trying to sell directly with safelist ads. This is a mistake!
Safelists should be used to capture the email addresses of potential customers and
to build your opt-in list. Then you can send periodic, value-added mailings to your Opt-in list. This is where you will make you sales.
Mahalo.
*******************************************************************
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
Show you the way to online profits. Your choice. Do nothing or visit
Pick up your copy of
“Inquisitive Explorer's Internet Marketing Primer”,
http://www.renspubhouse.com/ieimp.html
For the next step:
“Inquisitive Explorer's Advanced Marketing Techniques”
http://www.renspubhouse.com/inexpadv.html
Or Go to Amazon and order the whole set of Inquisitive Explorer Marketing Books.
http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=Michael+Rener&x=0&y=0
********************************************************************
For more resources to help you with your Online Marketing check out
http://www.renspubhouse.com/business.html
Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************
No comments:
Post a Comment