Recycling Your Content For Profit

The information age is wonderful in that it is easy to create information to share with others. But once you create all this wonderful information what can you do to make a profit with it? Well if the content you develop is of good quality you can always sell your content for profit. Here are a few ways to increase profits by selling your content

1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.

2. Divide your content up and use it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box.

3. Allow people to link to your web site's content. This is a fast way to get hundreds of people linking to your web site.

4. Add to your content and create an ebook to sell. You don't want to sell your free content, but if you add to it you can. It's an extra profit stream.

5. Compile it into a free ebook. You could submit it to free ebook directories. Use it as a bonus for when people subscribe to your ezine.

6. Use your free content as a lead in product for your fee based content or private site. Just allow them the option of up grading to the paid version.

7. Place it on follow-up autoresponders from your web site. This is a great way to remind people to come back and revisit your web site.

8. Create a free bonus out of your content for your main product. When you add new content, remove the old content and create a bonus product with it.

9. Use the content to create a press release. This works well if you need extra information for your press release announcement.

10. Trade content with other web sites. It will give you the chance to get new content and promote your web site at the same time.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

How To Profit From Twitter Without Really Trying

Do you want to know how to obtain joint ventures, meet people you can produce products with, get people to promote your products and jump start your business for low to no cost to you? Well how about Twitter? And you can do all of this now, even if you don't know anyone to start, even if you don't have any sort of list to begin with, even if you're a newbie, even if you're a Mac or Linux user, even if you can't attend seminars, even if ...., well you get the drift, anyone can do this.

 You're hearing about it everywhere these days, but do you really know how to get started using it? If you use twitter properly, you can:

 * Meet people who have lists and can promote your product.
 * Meet people who have the know how to move your business forward.
 * Connect with people like you, so you don't have that feeling you're in this all alone.
 * Avoid the bickering, arguing junk that goes on in forums.

 One thing I hate about forums is a few people post all the time and become power brokers, even if they're obnoxious, don't have any clue what they're doing and so forth. Forums also attract a lot of negativity. Twitter is a totally different and refreshing experience.

 So what are some the best tips on getting the most out of Twitter?
 1. Sign up at Twitter.com
 2. Keep the negative junk off Twitter - Don't use Twitter to try to get that refund or resolve disputes. The purpose is marketing. Use it to bring positive energy and meet people.
 3. Follow people who are in your niche.- Go to Twitter.com. Click on "find people." Type in names of people who write blogs in your niche, who have affiliate products and who are influencers.
 4. Make friends - Do NOT go onto Twitter pitching people. Make friends. Be a sociable person.
 5. Learn the art of the RT - RT stands for "retweet". There's a little icon that says RT. When you retweet someone's message, you're passing it on so the people on your list can see it. This is the ultimate form of sharing.
6. Observe for a week - Spend a week or so just watching others and learning what happens on Twitter before you jump in head over heels.
7. Share your positive energy -I said this before. But I'm going to repeat. Positive energy attracts other positive people.
8. Give first - Do NOT ask people to promote you or your product. GIVE first. Offer to promote THEM!
9. If someone really annoys you, you can go to twitter.com, find their name and on the right side is link where you can block them.
10. Offer viral ebooks and reports on Twitter. - Instead of blatantly promoting your product, it's better to offer a little report or ebook with a decent chance of others retweeting it.
11. When you run across a cool web site or resource tweet it to your list.
12. Go out of your way to promote others to your Twitter list. They'll reciprocate some time in some way.
13. When you find a good blog post on someone's blog, pass it along to your Twitter list.
14. Learn to Twitter on your iPhone or cell. Yes, you can do that too.
15. Understand that in the big picture your goal is to find people who have lists and can promote your products then make friends with 'em.
16. Inspire others to go for it and pursue what they know they should pursue but don't have the courage to do it. Be a cheerleader for people's highest and best interests.
17. Use Twitter strategically to meet and network with list owners.

 Do NOT end up twittering away time you really should be using to create products or do other promotions. No one really cares what you eat, when you have to go to the bathroom, etc.

 Use Twitter. Don't let it use you.

 Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts as you learn to live the champagne life on a beer budget. Remember we're all in this together and I'm pulling for you. 

Mahalo.

 ********************************************************************
For environmentally smart resources to help you with your Online Business check out http://www.renspubhouse.netii.net/products.html Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************

Electrifying Ways To Explode Your Orders

An order here, an order there, trickling into your business through your web site. Sure that may be all right for a big mall store or some other brick and mortar concern that doesn't focus on their online presence for their sales. But what about us that do our business online? That is just not good enough, so we are always looking for ways to expand our customer base and find new ways to increase orders. Here's a few electrifying ways you could try that can help with an order explosion.

1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your
web site. It could be content, software, etc.

2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.

3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.

4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like
content and have them click to read the rest.

5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.

6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.

7. Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.

8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually
won't risk wasting their time clicking on another one.

9. Give visitors a positive experience when they're at your web site. Provide them with original content
and free stuff. They'll tell all of their friends about it.

10. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Sure Fire Techniques To Get Inbound Links To Your Web Site

Search Engine Optimization (SEO) is a very important consideration all web site owners need to be concerned about when putting up their sites. There are many different factors involved in getting a site “Optimized”, keywords, titles, meta tags, etc. One of the factors search engines consider when determining relevance is how many quality inbound links come to your site. Here are some techniques you can use to get others to link to your site:

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.

11. When you purchase a product and it exceeds your expectations e- ail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.

16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Mesmerizing Ways To Create Sales and Reinforce Your Profits

The biggest concern that every business person has is how to create sales and reinforce continuing profits for their business. Yes even in difficult economic times people are still spending their money on goods and services, it's just that they are being a bit more judicious in their purchasing decisions. SO the trick is to get them to buy from you. Here are some techniques to try while you are creating/updating/tweaking your business plan:

1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants.

2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.

3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.

4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.

5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.

6. Market yourself, as well as your product. You could write articles, ebooks, do free consulting, do speaking engagements, etc.

7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.

8. Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.

9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".

10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.

Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.cz.cc/products.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be
environmentally correct and have some fun and learn something to boot!
********************************************************************

How To Successfully Joint Venture Your Online Business With Offline Businesses

Too many times we in the online world forget there is a whole other world just outside our domains. Yes I am talking about the old style brick and mortar “Offline Businesses”. Believe it or not they can be very useful partner in a joint venture with you and your online business.

There are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from the offline businesses you joint venture with.

The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.

Below are three possible joint venture deals you could set up:

1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.

2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.

3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter.

Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.cz.cc/products.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Multiply Your Links, Increase Your Site Traffic

One of the best ways to increase traffic to your we site is to get it for free by having your site advertised all over the net by other people. Search engines love it when one has numerous relevant incoming links to a site. But how does one multiply their links so they can take advantage of this traffic?

One of most effective way to get people to link to your web site is by offering other web site owners the option of giving away your free stuff. In exchange, they link to your web site. Why would other web site owners want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your links will just keep multiplying. When a web site owner offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on... The more people that link to your web site the more traffic you'll get. Below are four of the most popular types of freebies given away on the internet to increase traffic.

Free Software

Offer free software from your web site. The software could be freeware, shareware, demos or even apps for smartphones that promote your business or service.

Free Online Services

Offer a free online service from your web site. The online service could be an e-mail account, search engine submission or e-mail consulting, etc. The options are only limited by your imagination.

Free Information

Offer valuable free information from your web site. The information could be a report, article, e-book, online audio recording or e-mail course, etc. be sure to capture email addresses with your autoresponder.

Free Affiliate Program

Offer a free affiliate program from your web site. The affiliate program could be pay per sale, click through, two tiered, etc.

Now, I know, there are many other ways to get links like trading or exchanging links with other web sites or joining a banner exchange. You can also do joint ventures or cross promoting. I feel these are not as effective as multiplying your links.

Try a few of these out, they can help you increase traffic to your web site if used properly.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Killer Press Release Secrets

When coming up with a Marketing and Branding Strategy, one should remember to use Press releases. There are many free and paid distribution services online that you can use. But before you send out your press releases you need to write and format them correctly. But what makes a successful press release? Here are some killer secrets for you to use.

1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the body of the press release.

8. Proofread your press release many times. Look for grammar and spelling mistakes.

9. Write a press release about the new products or services you're offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you're hosting.

12. Write a press release about no cost chat room classes you are teaching.

13. Create a press release about your opening of a new web site.

14. Submit a press release about an online award your business or web site has won.

15. Write a press release about a free e-zine you're publishing.

16. Create a press release about online products or services you're giving away.

17. Submit a press release about an online business association or club you're starting.

18. Write a press release about a famous person that's endorsing your business.

19. Create a press release about a joint venture you are doing with another business.

20. Submit a press release about a new book or e-book you wrote.

21. Write a press release about an expert who is speaking in your chat room.

22. Create a press release about a fundraising event you're doing at your web site.

23. Submit a press release about a new contest or sweepstakes you're having at your site.

24. Write a press release about major sponsorships you're doing online.
These are just a few ideas you can use, the sky's the limit when coming up with topics for your press releases.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For help with your press releases or if you need environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Heavy Duty Sales Grabbers For Your Business Site

The third quarter is drawing to a close and the push to make the last quarter redeem our year is upon us once again. The problem with most online businesses is how to grab those sales once you get the prospect's attention. We have gone over traffic techniques, but here are a few techniques that will help you grab those sales once they get to your site.

1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.

2. Make your small business look big on the world wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.

4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.

5. Tell people about your site whenever you get a chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.

9. Use time saving promotional software. You can automate your search engine submissions, posting
to online classified sites, etc.

10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.



Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Anchor Down More Sales

Most businesses these days are adrift at sea, searching for that magical of all welcome port called “Sales”. The problem is most businesses these days navigate blindly not knowing where they are going or what to do to attract clients that would help them reach their destination. Well here are 10 things you can use to anchor down sales.

1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.

4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.

5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed

6. Search for your business' name in forums, social sites, newsgroups and discussion boards. Some of the comments you find could help you improve your business

7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.

8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.

9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by linking to web sites that have written positive stories about your business.

These techniques and tricks should help you right the ship and make it a smooth sailing towards sales and profits.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Benefit Your Business By Helping Others

We have all been taught from early on that we should share with others who are in need. The same lesson can be transferred to business practices to increase your sales and profits. After all is that not what most successful businesses do? Here's an idea to help increase your profile and profits.

Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.

First, you will need to write and create your own ebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will
continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they'll work harder to promote it. That means your ad will be seen by even more people. It's now a win/win situation for you and your visitors!

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************

STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing and have some fun to boot!

********************************************************************

Sell Your Products Like Crazy

The economy is improving and people are buying again. True they are being a bit more careful these days, but then after each downturn they usually do. So don't hit the panic button just yet. However you still want to increase your sales, who doesn't? Well here's 10 tips to help you sell more products like crazy in all times:

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.

6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.

8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Don't Forget About Offline Advertising

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:


-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.


You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.



Come back next time for more tips,tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

How To Generate Profitable Business Ideas

Tired of “Me-Too” marketing and business building? Of course you are, because by the time you hear the next new thing, it had been used up and is the new old thing. Your business was created first by an idea. Then once you're in business you find that you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all!

Below are three ways to generate profitable business ideas.

1. Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.

2. If you're not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, e-books, web sites, journals, e-zines, newspapers etc. Your brain will generate profitable ideas by absorbing and rearranging this information on a regular basis.

3. Don't have a lot of time to read? You could listen to business audio books, seminars and courses. Listen to them in the car, while your doing house work, working in the yard, or exercising. Also, tune in business related radio stations. This will help you save time and generate profitable business ideas at the same time.

There are a few extra tips that will help improve these idea generation strategies. Take short breaks to brainstorm about the information you absorbed. Keep a notepad and pen handy to record your ideas so you don't forget them. All businesses need profitable business ideas to stay ahead of competition and survive.

The only person who can decide what the best business for you is, well YOU! Take a quiet time out each day and think and you will be surprised at the number of ideas you, yes you, can come up with anytime.


Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Psychological Desires That Sweeten Your Ads

Why do people buy? Well there are many reasons, but for the most part they buy to fill some psychological need. Whether it is to be more comfortable, seeking adventure, or the old status seeking (Apple Computers anyone?) keeping one step up on the neighbors. Analyze the ads that stimulate your interest. Why do they? What is it about them that makes you want to buy? What turns you off? Once you figure that out you can then use that to sweeten your ads. Here's 10 psychological triggers to sweeten your ads and increase your sales:

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product
instructions, etc.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a
privacy policy.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of
compliments for them considering your product.

5. Most people are curious about things that could affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.

6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead
of "buy our product".

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how
your product can solve them.

9. Most people want to make the people around them happy. Tell your prospects how happy their
friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.


Marketing is basically helping people fulfill their needs, whether they admit it or not the reason people buy is linked to some psychological, overt or subliminal, desire. It is our job as marketers to meet those desires and fulfill those needs.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Make Your Ads COMMAND Attention

You have used my tips for sprucing up your copy, you've followed my advice for placing ads,now the next step is to make your ads stand out in todays market place. The problem is that too many people follow the same templates and they all look like they were made in an ad clone factory. SO how does one stick out? Well here's a few tricks you can try:

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons
eye and also support your product claims.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in
boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is
to use a free offer as your headline.

7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders
with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

Try out a few of these when you rewrite your ads and see the increased click throughs. They only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Make Their Eyes Pop, and Jaws Drop With These Ad Copy Secrets

Writing effective copy is the hardest thing to master when writing ads. Coming up with concepts, though hard in itself, seems like child's play in comparison (okay sometimes it is child's play, but you get my drift here). so what can one do to write more effective copy? Well here's a few thing you can try:

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People
will think that if these people bought from you, they should also trust your business and purchase your
products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information below the picture and a
brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase
price to specific charity. This will show them you really care about the people. They may just buy
your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should
remind them of their problem and make them think about what will happen if they don't purchase your
product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

I hope you find these tips useful and remember they only work if you do. Effort is the key to success, but only if you are working smarter.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.


********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

How To Outsell Your Competition

Competition is not bad for a business as it shows that there is demand in the market. However it would be nice to be the leader and outsell your competition. The key to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of
your product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to
your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free
shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you
have believable proof that supports your claims?

5. Quality- Is your product built and tested to last longer than your competition? Can you improve the
overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product
easier to use than your competitions?

7. Features- Can you offer more product features than your competition? Do your features support the
benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product
suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product
repair? Does your competition make their customers talk to a machine?

11. Proof- Can you provide more proof than your competition that your product is reliable? Can you
provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?

Again use as many of these techniques as you can and mix and match and watch the results. Remember these won't work unless you actually use them. Also don't do negative selling as that tends to raise red flags in client's minds. We're all in this together and I'm pulling for you.

Mahalo.


======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.com/marketing/ielib.html

======================================================================

How Your Web Site Text Impacts Buying Decisions

Everyone is big these days on getting the flashiest graphics, fancy videos and other visually pleasing and attention grabbing gizmos. However there is one old standby that subconsciously effects your customer's buying decisions when it comes to your web site. The appearance of your text.

The appearance of your web site text can actually increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's buying decision. Below are ten points to consider
when typing text on your web site.

1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black background.

2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.

6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Font Properly- You want to use a text font that relates to the product or services your selling. You
don't want to use a comic type font when your selling business books.

8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.

Come back next week for more tips, tricks, and techniques to assist you with your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts.
They range for the easiest and most basic to the latest ideas. No business or entrepreneur
should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.com/marketing/ielib.html

======================================================================

Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

As always there is no one size fits all, so try a few, mix and match and find the right mix for your company.

Come back next week for more tips, tricks and techniques to assist with your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.

With the Internet Marketing Software Library you will get 14 tools that will help ease the burden and organize your marketing efforts.

Your way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/software/imswlib.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************