We all would love to have our customers buy right away, but there are so many options that people aren't always going to buy on the first visit or two or ten. However there are ways you can increase teh likelihood that they will buy.
Here are 10 ways you can try:
1. Make an emotional connection. Make your reader visualize they have already bought your product in your ad. Bring them into the action by telling them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order today they can buy it for $69.95. However you better give them a deadline and keep to that deadline (say withing so many hours/days/weeks etc.) or else they will ignore any "deals" from you in the future and you lose credibility.
4. Focus on who your customers are. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Brag upon your shipping department. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Summarize by using bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Give them a gift! Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so
people buy now. You may always sell the same product but not with the same bonuses or price. Again stick to the deadlines or you lose all credibility with the customer base.
10. Show how you are part of the solution, not part of the problem. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
These are just a few ways to help increase your sales. Mix and match, as you improve on these to fit your specific situation. Check back again next week for more tips and techniques.
Mahalo
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