Membership Web Sites are all the rage these days and it seems to be causing a gold rush into creating them. Before you go off and start your site thinking riches will just fall into your lap, take a few minutes to ask yourself these questions and satisfy the “7 P's”.
1. What will be the title of your members only web site and will it have a subtitle? Will you have a logo,slogan or graphics for your members only site?
2. What type of content will you include in your members only web site? ebooks, articles, software,interview transcripts, etc.
3. Will your members only web site host a member community? message boards, chat rooms, online classes, online consulting, etc.
4. Will you be the only content provider or will there be other providers? Will your ask other members to contribute related content to your member's site?
5. How will you allow people to navigate, find or search for information in your members only site? Links, search engine, index, table of contents, etc.
6. Will your members only web site be sold as a product or will it be used as a promotional tool? Will you be promoting back end products in it?
7. Will you members only web site ad contain a guarantee, testimonials, strong headline, a major benefit, limited offer, free bonuses, etc.
8. What type of payments will you accept for the members only web site? Will you be billing them once, monthly, quarterly or yearly?
9. Will you let your prospects read a free sample? content excerpt, ebook chapter, article, a free hour pass, free limited membership, etc.
10. Will you password protect your members only web site, use an honesty system or change the url every now and then?
Once you can answer these questions to your satisfaction you will be on your way to creating a value rich membership site. Remember, “Prior Proper Planning Prevents Piss Poor Performance”.
Come back next week for more tips, tricks and techniques to assist with your marketing efforts. We're all in this together and I'm pulling for you.
Mahalo.
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