All the talk the last few years have been of Web2.0 this, Web 2.0 that etc, etc. Believe it or not there are a lot of people still confused about what Web 2.0 is all about.
Well what exactly is Web2.0? Well it is nothing more than an upgrade in the way we communicate. Web 1.0 was all about static web pages, Usenet groups, Multiple User Dungeons (games like Doom, and Dungeons and Dragons) and basic chat forums. Web 2. is the same, except the technology now exists for these groups, forums games and web pages to be interactive. We now have sound and video on our pages, we are able to communicate directly with others through Live Chat and Instant Messaging. We can even play nice instead of just shooting at one another (though those games still exist for those into that sort of thing, but again gamers can form cooperative teams instead of going it alone). In a word, Web 2.0 is about community.
We become more of a community. We cooperate more with each other, we collaborate on projects through web applications. We have meetings now across continents without anyone having to leave their home base. It is a sharing time. Even the gamers are in on this one forming teams and community groups (like Sims and its clones). Web 2.0 brings us all together on the web. It crosses all boundaries and borders. It is bringing humanity closer to its goal of oneness. The only roadblock are governments that try to oppress free speech and access to the net, and of course petty forum and site managers who do the same due to their own biases and hatreds.
The second is more prevalent and more dangerous as people try to express different views, but when say someone disagrees with the current group think (like when a conservative tries to debate on a liberal site, or a vice versa, they get blocked, called a racist fascist and other similar names) they get blocked by the petty little dictators running the site. This is the biggest threat to free speech in the 21st century.
But I regress.
What might one say are the tools of Web 2.0, and how does one use them?
They are simply:
Blogs – used to voice one's thoughts, opinions, knowledge or just whatever in print, audio and/or video.
Video – used to promote oneself and ideas or just to say hello and “Look At Me”.
Podcasts – using audio to voice one's thoughts, opinions etc.
Social Sites – Where people come together in community like atmospheres
Twitter – used to tell people what you are doing at any given moment in your life.
Live Chats – Software that allows visitors to your site to contact you to ask questions
Misc – Sites like Digg, Buzz Up, etc that rank popularity by others voting on your content.
These are just a few of the many tools out there, and they seem to be the most popular at the moment. The trick is to go and use as many of these as possible in your marketing efforts if you expect to survive in today's modern business environment.
Over the next few weeks I will be discussing these and their uses in more detail. In addition I will discuss other aspects to Web 2.0, so be sure to visit weekly.
To sum it all up, Web 2.0 is about coming together to better understand us all better.
Come back next week for more tips, tricks and techniques. Remember we're all in this together, and I'm pulling for ya.
Mahalo
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