Sales are the lifeblood of any business and organization. During good times it seems like anything one does works out and it seems like things will go on forever. Ah yes how does one ignite sales during a downturn? Here are some tricks one can try and use to ignite sales during these hard times.
1. Sign-up to win web site awards. When you win,some award sites publish your web site link, name and description on their site.
2. Join online business associations or clubs. If you join, they will usually list all their members on their
web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your
ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions
about your business, good or bad.
5. Design your packaging so it sells your products Utilize colors and lettering that make your product
more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design
your guarantee to be more powerful.
7. Try not to assume your audience understands everything in your ad copy. If you have words they
may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other
interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product
quality and speedy service.
Try a few of these and work them into your marketing plan. Come back next week for more tricks, tips and techniques to help with your marketing efforts. We're all in this together and I'm pulling for you.
Mahalo.
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