Monday, June 15, 2009

Highly Persuasive Ad Writing Tips

Writing one's ads is a skill that must be developed through trial and error. Of course there are tips and techniques you can use to help strengthen your ad and increase your click throughs, and thereby your sales. Here's 10 to get you started.

1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people
should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey
your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review,
on a top ten list, an article, etc.

6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers
and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific
and believable results you customers have received.

Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

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