Wednesday, July 22, 2009

Motivational Triggers That Make People Buy

Ah how to motivate people to buy your products and/or services. It should come at no surprise to anyone in business that a majority of sales are emotional in nature. People must feel that they are meeting some sort of need. Sure most people will deny this, but it is true none the less. But how can you motivate people to buy when they are on your site? Well here's a few motivations you can fill:


1. People want to make more money. They may want to start their own business, get a higher paying
job or invest in the stock market. This will make them feel successful.

2. People want to save money. They may want to invest for the future or save for a big purchase.
This will make them feel more secure.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.

5. People want to learn something new. They may want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This
will make them feel healthier.

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel relieved.

8. People want to be loved. They may not want to be lonely anymore or want to start dating again.
This will make them feel wanted.

9. People want to be popular. They may want to be a famous celebrity or be more popular in
school. This will make them feel praised and admired.

10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will
make them feel more fulfilled.


Try out a few of these techniques and adapt them to your business and watch your sales grow.

Come back next week for more tips, tricks and techniques to assist you with your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.


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