Writing Profit Producing Ads

We all want to make sales, it's the life blood of any business. But i order to drive people to our site, store, show etc, we need to advertise. "Build it an d they will come" only works in fictional cornfields transformed into baseball fields not web sites or stores for that matter. But how does one write an ad that will produce the desired result? Here's a few ideas you can try:

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your
product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

These are just a few ways to create ads that will bring in the results you need. As always these are suggestions and will only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

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