Tuesday, January 26, 2010

Psychological Desires That Sweeten Your Ads

Why do people buy? Well there are many reasons, but for the most part they buy to fill some psychological need. Whether it is to be more comfortable, seeking adventure, or the old status seeking (Apple Computers anyone?) keeping one step up on the neighbors. Analyze the ads that stimulate your interest. Why do they? What is it about them that makes you want to buy? What turns you off? Once you figure that out you can then use that to sweeten your ads. Here's 10 psychological triggers to sweeten your ads and increase your sales:

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product
instructions, etc.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a
privacy policy.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of
compliments for them considering your product.

5. Most people are curious about things that could affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.

6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead
of "buy our product".

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how
your product can solve them.

9. Most people want to make the people around them happy. Tell your prospects how happy their
friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.


Marketing is basically helping people fulfill their needs, whether they admit it or not the reason people buy is linked to some psychological, overt or subliminal, desire. It is our job as marketers to meet those desires and fulfill those needs.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



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