The biggest concern that every business person has is how to create sales and reinforce continuing profits for their business. Yes even in difficult economic times people are still spending their money on goods and services, it's just that they are being a bit more judicious in their purchasing decisions. SO the trick is to get them to buy from you. Here are some techniques to try while you are creating/updating/tweaking your business plan:
1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants.
2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.
3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.
4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.
5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.
6. Market yourself, as well as your product. You could write articles, ebooks, do free consulting, do speaking engagements, etc.
7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.
8. Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.
9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".
10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.
Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.
Mahalo.
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