Make Your Ads COMMAND Attention

You have used my tips for sprucing up your copy, you've followed my advice for placing ads,now the next step is to make your ads stand out in todays market place. The problem is that too many people follow the same templates and they all look like they were made in an ad clone factory. SO how does one stick out? Well here's a few tricks you can try:

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons
eye and also support your product claims.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in
boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is
to use a free offer as your headline.

7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders
with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

Try out a few of these when you rewrite your ads and see the increased click throughs. They only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


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