Writing effective copy is the hardest thing to master when writing ads. Coming up with concepts, though hard in itself, seems like child's play in comparison (okay sometimes it is child's play, but you get my drift here). so what can one do to write more effective copy? Well here's a few thing you can try:
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People
will think that if these people bought from you, they should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase
price to specific charity. This will show them you really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should
remind them of their problem and make them think about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
I hope you find these tips useful and remember they only work if you do. Effort is the key to success, but only if you are working smarter.
Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.
Mahalo.
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