Don't Forget About Offline Advertising

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:


-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.


You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.



Come back next time for more tips,tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



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A View on The State of Marketing, Advetising and Pop Culture From the Heartland-Intorduction

Advertising and Marketing are two of the most important, but widely misused tools a company has in its arsenal.

So much of what passes for Advertising these days seems to miss the mark either by trying to be too cutesy or just plain boring The trick of course is to get the message across without insulting the intelligence of the intended market or confusing or boring them so that they just tune it all out. Let's face it the world is getting more and more competitive these days, and having one's voice heard is very difficult. It also is harder for the targets of these messages to pay attention.

I will be discussing ads, mainly from TV, but also from print media, billboards and of course my favorite medium, the Internet. Also I will discuss how Pop Culture influences marketing and advertising trends, and how advertising and marketing are used in Pop Culture Media (i.e. the way certain reality shows on Bravo TV tie in their sponsors with their activities).

I will discuss the good, the bad and the ugly (but not necessarily at the same time) and why a certain piece either hit the right note, or was just a waste of time and money. I will offer my suggestions (okay, opinions) on how they could have done better.

Again these will be mainly just my opinions (or opinions of friends and family members) based upon my many years of working in the marketing and sales field, as well as being inundated with countless number of commercials, ads, billboards etc. throughout my life.

Read, enjoy, get mad, smile, cry and maybe even learn a few tips and techniques that you can use for yourself. Intelligent comments are always welcome, and appreciated.

Mahalo.