Need To Get FREE Advertising? Try These 5 Interesting Techniques

Need To Get FREE Advertising? Try These 5 Interesting Techniques

Ah yes the cost of advertising can be a killer to Home-based and Small businesses. However there are many ways to cut down the costs to almost $0. Let's face it every dollar counts in this tight economy (or in a good economy as well). So here are some techniques that won't cost you and extra penny.

1. Give Testimonials
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.


2. Leave A Message
When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.


3. Sign Guest Books
When you visit a well designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.


4. Write A Review
When you visit a web site you enjoyed a lot write a review for the web site Write about the benefits you gain from the site, the web site design, interesting online services it offers etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.

5. Send An E-mail To The Editor
When you read a good article or enjoy a certain ezine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their ezine if they include your signature file at the end. The editor may post it on his or her web site.

Obviously as with all advertising it takes time to build up the recognition factor, but if you keep on plugging away and mixing in these techniques your traffic will increase and you will be on your way to success. Just don't give up or quit too early.

Mahalo.



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Inquisitive Explorer's Advanced Marketing Techniques

http://www.renspubhouse.com/inexpadv.html

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12 High Readership Content Ideas

Traffic, that is what it is all about. But readers want content in order to visit your site, so what should you do to bring them there? Well here are 12 tips that are easy and fun to implement, but can have lasting and wonderful consequences.

1. How To Articles: they include detailed step by step instructions. Examples: how to publish your ezine, how to promote your business, how to attract visitors to your web site.

2. Tips: they are usually small pieces of information about the size of a paragraph. Examples: tips on using a product, tips on doing your taxes.

3. Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to get to the top of search engines, top 10 ways to market your product.

4. News Articles: they can include news about your industry or company information. Examples: joint
ventures, new product releases, special events, overseas activity

5. Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.

6. Publications: they include information that's bundled together to take with the person. Examples: ebooks, reports, software, auto responder information.

7. Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

8. Product Articles: they include information about your product or services. Examples: new products,
improvements to existing products, new accessories.

9. Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

10. Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes,
trivia, puzzles, games, cartoons.

11. Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

12. Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.


Use one or more of these tips and watch your traffic, and your sales grow.

Mahalo.



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STOP SEARCHING. YOU'VE FOUND IT.

Discover your web site's true potential.
My new book:
Inquisitive Explorer's Internet Marketing Primer,
shows you the way to online profits. Your choice. Do nothing or visit

http://www.renspubhouse.com/ieimp.html

or if you feel a need for more advanced marketing techniques:

Inquisitive Explorer's Advanced Marketing Techniques

http://www.renspubhouse.com/inexpadv.html



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Wonder Why People Won't Visit Your Web Site? Here's 10 Possible Reasons

Traffic, traffic traffic is the mantra of the new age. We all want it. We all need it. We have a great site, wonderful products, we built it but why won't they come? There are many reasons and possibilities, here are 10 possible reasons ( with hints of how to reverse the trend).

1. You don't offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.

2. You don't offer free software. Most people like to find good deals on software for their computers. If
the software is free, that is even better.

3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.

4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.

5. You don't offer a free ezine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.

6. You don't offer a free community. People like to have a place were they can have discussions with
others on a particular subject. You could add a chat room or message board to your web site.

7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you
offer them a free opportunity to make money they'll line up to visit your web site.

8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.

9. You don't offer free current information. Supply news stories related to your web site. People want
up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.

10. You don't offer free samples of your product or service. Have you ever been to a store and you
jumped at the chance to get a free sample of food? This same concept will also attract people to visit
your web site.

These are just an example of what you can do to help drive traffic to your site. Try these out, and be sure to check out more resources at renspubhouse.com.

Mahalo.

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My new book:
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http://www.renspubhouse.com/ieimp.html

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Are you Thinking About Joining Someone Else's "Pay Per Sale" Affiliate Program?

Here's 16 Questions You need to Ask Yourself Before Deciding

Affiliate programs are a great way to break into an Internet based info-product business. It allows you to test and build your marketing and sales skill without having a product of your own. Generally you could find these throughout the net, with clickbank.com being the biggest location for finding affliate programs. Are you thinking about joining an Affiliate Program? Then here are a few questions you need to ask yourself as you make your decision which one to join.

1. Does the affiliate program offer you a free way to join without buying the product or service?

2. Contact other affiliates already in the program to see if they have had any problems.

3. Is the product or service related to your target audience?

4. Can they notify you by e-mail when a sale is made?

5. Do they offer backend products so you can get repeat sales from the same person?

6. How often will you receive a commission check?

7. Do you get credited for a sale if people come back in month and then make a purchase.

8. Can you get around-the-clock help online or offline?

9. Do you get a large percentage of each sale as commission?

10. Do they provide you with proven sales material? (links, banners, classified ads, sales letters etc)

11. Will they give you the leeway to create promotional ads?

12. Do they offer you access to an online sales stats page?

13. Do they use a reputable system to track your sales?

14. Does the affiliate program pay commission for sales of people who sign up under you?

15. Can they offer customers a lot of different ordering options, so in return you won't lose sales?

16. Will they keep in contact with you on a regular basis by e-mail?

Any good and reliable affiliate program owner/manager will be happy to answer these and show you how to use them effectively, as they know they don't make money unless you do. So do your research, find a program or two that you love, then go forth and multiply.

Mahalo.


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STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
My new book:
Inquisitive Explorer's Internet Marketing Primer,
shows you the way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/ieimp.html

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Ingenious Ways To Persuade Your Site Visitors To Give You Their Email Address

We have all heard the mantra that "The Money's In he List". So all you have to do is go to your collection of email addresses and email your list with your announcements and watch your business grow. Ah but what can you do if you don't have a list? How can you build one? Well here are some ingenious ways to help you build your list and your business.

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they
subscribe.

2. Have them sign-up to get access to download a free ebook. The subject of the ebook should
be related to your target audience.

3. Give your visitors a free membership inside your member's only web site. Have them sign-up
to receive a user name and password.

4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact
information to enter.

5. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with
their questions.

6. Hold an interactive poll on your web site. Ask your visitors to e-mail you their vote or opinion.

7. Ask your visitors to sign-up for a chance to get a web site award. Have them e-mail you their
contact and web site information.

8. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete
the form.

9. Offer a free online service from your web site. Have visitors fill out their contact information to
sign-up to the free service.

10. Ask visitors to sign your guest book. Tell them they will get a free gift in return.

11. Offer a free affiliate program for your visitors. They will have to sign-up in order to receive
marketing materials and commissions.

12. Allow visitors to submit a free classified ad on your web site. Require them to give a valid
e-mail address in order to post an ad.

13. Give people who visit your web site a free course sent via autoresponder. Just ask them to
fill out their contact information to receive the free course.

14. Offer your visitors free software to download. Have them sign-up to get an access code to unlock
the software.

I hope these tips have been helpful, come back next week for more tips. Just remember keep working it and it will happen.

Mahalo.

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STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
My new book:
Inquisitive Explorer's Internet Marketing Primer,
shows you the way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/ieimp.html

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For more resources to help you with your Online Marketing check out

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Turbosize Your Traffic And Sales With These Seldom Used Freebies

Again the need to increase traffic which will lead to more sales is the perplexing problem all web business' need to solve.

1. Checklists-Create a list of things to check for a particular process related to your business's topic.
Ex: a checklist for creating a web site.

2. Templates-Design a template that will make a certain action easier for your target audience. Ex:
a template for writing a resume.

3. Text Workbook-Publish a text format ebook so your audience can learn and practice a certain skill.
Ex: a text workbook for writing ad headlines.

4. Transcripts-Create an ebook of text transcripts of a related live event. It can be a seminar, speech,
class, interview, etc.

5. Dictionary Of Terms-Publish a web directory or ebook dictionary of terms relating to your specific
business industry or subject.

6. Advice Service-Offer a live chat room were you or your employees can give your visitors and
customers advice on your business topic.

7. Human Research-Offer a free service were you will search for sites or information your visitors or
customers can't seem to find online.

8. Plans-Create ready-made plans for a particular project your target audience wants to accomplish.
It could be marketing plans, landscape plans, etc.

9. Forms-Offer printable, ready-made forms your visitors or customers would use regularly. It could
be legal forms, organizational forms, etc.

10. E-mail Reports-Publish quarterly e-mail reports that contains new research discoveries, surveys,
and statistics about your related industry.

Remember traffic is the key and once they find you, they will buy from you. But of course they won't buy unless they find you first. So give them a reason to find you.

Mahalo

Just a few more tips from "The Inquisitive Explorer's Internet Marketing Quick Guide" available as an ebook from ww.renspubhouse.com.

.

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STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
My new book:
Inquisitive Explorer's Internet Marketing Primer,
shows you the way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/ieimp.html

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For more resources to help you with your Online Marketing check out

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Fast easy resources to help you with your marketing and have some fun to boot!
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A Few Killer Ways To Beat Your Competition

Competition is what makes the Free Enterprise system the best and sometimes the worst of the economic models. Without open competition most of us would never had been given the chance to follow our dreams and succeed in life. But of course there are others out there trying to beat us and to see us fail. Here are some quick ways to beat your competition:


1. Offer free original content. It's important to give your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.

2. Give people free software. Most people like to find good deals on software for their computers. If
the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people like to win things. If you can fulfill that need, people
will stop by to visit.

4. Provide a free web directory. Create a directory of web sites on a popular topic that will attract your
target audience.

5. Offer a free e-zine. Most people love to get free information that's e-mailed to them regularly. This
saves them time and money.

6. Make your web site look professional. You want to have your own domain name, easy navigation,
attractive graphics, etc.

7. Let people read your ad before they get to your freebie. When you use free stuff to lure people to
your web site list it below your ad copy.

8. Attract the target audience that would buy your product or service. A simple way to do this is to
survey your existing customers.

9. Test and improve your ad copy. There are many people who write an ad and never change it. Make
sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many people are interested in your product but they put
off buying it until later and eventually forget about it.

Follow these tips in an ethical manner and you will keep ahead of the competition. Follow your bliss.

Mahalo





********************************************************************8
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
My new book:
Inquisitive Explorer's Internet Marketing Primer,
shows you the way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/ieimp.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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What Makes People Buy? Try These 10 Mind Altering Words In Your Copy.

Marketing is all psychology. It is that plain and simple. Think about why you buy the brands you do. Why is it that you prefer one brand of pop (soda for all of "youse guys" not in Chicago or Minnesota) over another? Why do you shop for the same item at one store but not another? It is all in the the way they write/print/speak their ads and the words they use. Think about it as you mull over these 10 words.


1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.

2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard
earned money buying your product.

3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare
because they are considered to be more valuable.

4. Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use,
easy payments, etc.

5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your
product. It should be reputable and specific proof.

6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.

7. Use the word "free" in your ad. People want free incentives before they do business with you. They
could be free books, accessories, services, etc.

8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.

9. Use the word "important" in your ad. People do not want to miss important information that could
effect their life. People will stop and take notice.

10. Use the word "new" in your ad. People want new products or services that will improve their life
like new information, tastes, technology, results, etc.

These are just a few of the tips available in my "Inquisitive Explorer's Internet Marketing Quick Guide"and "Another Inquisitive Explorer's Internet Marketing Quick Guide" that you will find at http://www.renspubhouse.com. (Order either one today for fast and easy downloading delivery. Free bonus books if you act fast).

Mahalo.

********************************************************************8
STOP SEARCHING. YOU'VE FOUND IT.
Discover your web site's true potential.
My new book:
Inquisitive Explorer's Internet Marketing Primer,
shows you the way to online profits. Your choice. Do nothing or visit
http://www.renspubhouse.com/ieimp.html

********************************************************************

For more resources to help you with your Online Marketing check out

http://www.renspubhouse.com/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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Want To Get To The Top Of Search Engines? Here Are 10 Indirect Ways

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.

How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any
money, you could use the ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and
join in on conversations. Just include your signature file and link at the end of your messages.

2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have
them link to your web site or include your ad in the free ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource
box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines.

4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.

5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic
as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with the web site. You both could promote each others products or
services together in one package deal. This means a mention and link back to your web site.

7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy.

8. Post your advertisement on their free classified ad section on their web site. You want to be sure you
have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top.

10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.

These are just a few ways to help you get your marketing on track.

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For more resources to help you with your Online Marketing check out

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Need To Create An Order-Pulling Niche? Here are 12 Killer Ways

A niche is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are
not using the same niche. Below are twelve ideas you could use to create an order pulling niche.

1. Your niche could be that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Your niche could be that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.

3. Your niche could be that your product achieves results faster. This niche is very effective because
people are becoming more and more impatient and want results fast.

4. Your niche could be you've been in business for a longer period of time. People think if you've been
in business longer you have more credibility.

5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you
target the the senses you're triggering basic human attractions.

6. Your niche could be your product is light or compact. People may want to take the product
on a trip or don't have much room where they live.

7. Your niche could be that you've won a business reward. When you win a reward tell your customers
or visitors about it. This increases their trust in your business.

8. Your niche could be that your product lasts longer. People don't like taking the time and spending
more money buying replacement products all the time.

9. Your niche could be that your product is easy to use. People don't want to buy a product that they
have to read a 200 page hard-to-understand instruction manual.

10. You niche could be that your product has better safety features. People want to feel safe when they use your products.

11. Your niche could be that your product was made by hand. Most people believe that products made
by hand have better quality.

12. Your niche could be that you stand behind all your products. People want to know that you back-
up any claims you make about your product with either guarantees, warranties and free replacements.

Controlling your niche is where the money is, so use these techniques so you can "Live Long and Prosper" as my favorite Vulcan might say.

Mahalo.



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For more resources to help you with your Online Marketing check out

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Creating A Popular Online Community To Increase Sales

An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community.

1. Tell your visitors that you post a new, free offer every day, week or month in your online community. The free offers should be attractive to your target audience.

2. Regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer session.

3. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it.

4. Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back.

5. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling.

6. Submit your chat room, e-mail discussion list or discussion board to online community directories. You can find them by typing " the community type" with the word "directory" in any search engine.

7. Create an e-zine just for people who participate in your online community. Allow them to subscribe for free. When they receive each issue, it will remind them to come back and participate in your community.

8. You (the owner of the online community) should participate regularly. Post information that will benefit the other people. This will show them you care about your online community members.

9. Have plenty of people to monitor your online community. They could remove postings that turn away people like profanity, spam and other off-subject postings.

10. Your online community should contain user friendly features, like a search option for archived discussions, easy posting or chatting options, email updates or digests, etc.

Setting up a community gives your users a sense of belonging and make them feel like your site is theirs. If they feel comfortable in your community they will gladly but your products.


Mahalo


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For more resources to help you with your Online Marketing check out

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More Traffic By Submitting Articles To E-zines - 10 Benefits

Another great way to build up traffic is to write articles and distribute them through ezines. You can easily find ezines by going to your favorite search engine and search on "ezines directories". You will get a list of ezines and from there you could email the publisher and offer your wares. Here's 10 benefits you will receive by do this.

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

With the plethora of ezines, they are always looking for content. SO write your articles, submit them for publication, repeat and enjoy the benefits. Of course as with all the other tips you read here, they won't work if you don't.

Mahalo.

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For more resources to help you with your Online Marketing check out

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Can't Do it Yourself? Here's 10 Reasons To Consider Outsourcing.

Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are ten ways outsourcing can save your business time and money.

1. You won't have to take the time to train employees. This will allow you to spend more time working on your marketing and advertising campaign.

2. You won't have to do time consuming tasks like adding on new equipment or learning new software to complete certain tasks. This will allow you to spend more time testing your advertisements.

3. You won't have to interview employee candidates. This will allow you to spend more time improving your customer service, in return you will get more repeat purchases.

4. You won't have to fill out all the employee paper work like tax forms, scheduling, retirement plans, etc. This will allow you to spend more time developing new products.

5. You won't have to buy extra office or work space to complete certain tasks. You can use all the money you save on other business expenses.

6. You won't have spend money on employee costs like taxes, medical, vacation time, holidays, workers comp., unemployment costs, etc. (These may vary depending on which country you do business in.)

7. You can speed up you order and delivery system with the extra help. Your customers will appreciate the fast service and you'll have a higher chance that they will buy from you again.

8. You could expand your market share by becoming a middleman and offering your subcontractors products or services. This will increase your business profits and give you multiple income streams.

9. You can take on extra or large orders your business couldn't handle before. This will expand your market share and you could also offer to take the work your competition can't handle.

10. You could get end up receiving orders from your subcontractors. Your subcontractors may also tell other people about your business.

As with anything you need to be careful when choosing outsourcing partners. When you do find one, treat them right and they will treat you right.

Mahalo.

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Have A Product That Doesn't Sell? Here's 10 Resourceful Things You Can Try

We all have them. Products that are good, innovative, sexy, and just won't sell. Who knows why, maybe too much competition, or maybe it is just a bit ahead of its time. Whatever the reason there is something you can try to recover your costs and make money off even the turkiest turkey.

Here are 10 things you can try:

1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.

2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.

3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.

4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.

5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can giveaway to their customers with their advertising on the product. You could make part of your investment back.

7. Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.

8. You could create an online contest so people could win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.

9. If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This will spread your advertising and attract even more people to your site.

10. Ask businesses with the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results selling your product this way.


It is always better to recover some of the costs than to lose everything, besides it might just be bad timing, and maybe 6 months down the line your product will be the hottest thing? One can never tell.

Mahalo.

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Want To Sell Your Products Now? Here are 10 Incredible Ways

We all would love to have our customers buy right away, but there are so many options that people aren't always going to buy on the first visit or two or ten. However there are ways you can increase teh likelihood that they will buy.

Here are 10 ways you can try:

1. Make an emotional connection. Make your reader visualize they have already bought your product in your ad. Bring them into the action by telling them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.

2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be interested when they get to your sales pitch.

3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order today they can buy it for $69.95. However you better give them a deadline and keep to that deadline (say withing so many hours/days/weeks etc.) or else they will ignore any "deals" from you in the future and you lose credibility.

4. Focus on who your customers are. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"

5. Brag upon your shipping department. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.

6. Summarize by using bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the free bonus or give them double their money back.

8. Give them a gift! Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.

9. Let your reader know this specific package will not be offered again. You must create urgency so
people buy now. You may always sell the same product but not with the same bonuses or price. Again stick to the deadlines or you lose all credibility with the customer base.

10. Show how you are part of the solution, not part of the problem. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.


These are just a few ways to help increase your sales. Mix and match, as you improve on these to fit your specific situation. Check back again next week for more tips and techniques.

Mahalo

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10 Ways To Increase Sales By Promoting Yourself

People will feel more comfortable purchasing your products if you give them a little information about
yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc.

Below are 10 ways you can use to promote yourself.

1. Hold a free chat room class on a subject related to your business. You could install a chat room on
your web site or use a free one from another web site. Before the class starts tell them a little about yourself.

2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business. This could be called "A Note From the Editor".

3. Publish a section on your web site called "About Us". With your information you could also include
pictures. This shows people your not hiding behind your business.

4. Write an article on your area of expertise. Include a resource box at the end of the article. You can add information about yourself in the resource box. E-mail the article to web sites or e-zines that accept article submissions.

5. Create and giveaway a free ebook. In the ebook include a section called "About The Author". Also,
include an advertisement for your business.

6. Participate in online communities like newsgroups, discussion boards, e-mail discussion lists and chat rooms. You will meet many people and in return they will get to know you.

7. Donate your time, products, or services to charities. You can list the charities you've contributed to on your web site. This will show visitors that you and your business care about others.

8. Promote yourself offline; teach a free class offline, speak at business seminars, join a business club or association. Assemble fundraisers for charity. These are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You could do it via e-mail or phone. They will get to know you and feel more comfortable buying your products.

10. Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business. Don't over do it though, you want to keep them interested in your product.



Mahalo.

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Do You Need To Attract People To Your Web Site ? 10 Fun and Cool Ways

Traffic is the key to sales in the online world. No traffic, no sales. No sales, no money. No money, no reason to be in business. So if you need fun ideas to draw traffic here are a few ideas you can try:

1. Offer people a free subscription to your newsletter or e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free report , ebook, gift or advertising links when people subscribe.

2. Provide your visitors with free content like articles . Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Create a free online directory. The directory could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow
other people to give it away. If you don't want to take the time to write one, you could ask other
writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The
idea of "live" information will definitely entice people to visit your web site. You will become
known as an expert on the topic.

6.Hold a free contest or sweepstakes. Offer prizes that are of interest or value to your visitors, like reports, ebooks or software. Most people who enter will continually revisit your web site to get the results.

7. Offer visitors an area where they can download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. Open Source Software is good for this.

8. Offer free online services or utilities from your web site. They could be search engine submitting,
copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Offer a limited time free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive. You could always offer products that are related to your service.

10. Create a free membership area to your online club on your site. People want to belong to something, why not your online club. You could also give away a free e-zine, discount products, advice for club members only.

Once people get used to coming to your site for your services, products etc., they will make it a habit. Keep it fresh, keep it interesting and keep it going.

Mahalo.

Going, Going, Gone to My Site! Using Online Auctions To Generate Web Traffic

There is a very sneaky, yet totally legal and ethical way to increase traffic to your web site. Using an online auction site to sell your products. As you may know, there are numerous online auction sites all the internet. Just go to your favorite search engine and type in "Online Auction" and you would be surprised at the results. People love these sites because they feel that they can usually find great bargains. For others it is just the thrill of the hunt and chase. The good news is if you have an online business, you can use them to increase traffic to your web site.

One way is that you could create an electronic book or report that relates to your online business, then auction it off at an online auction. This way you could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site if you enroll in their extended plans, usually for a monthly or annual fee. Once you get rolling, this can be an option you should explore. After you see what kind of traffic the site sends your way.

Electronic publications don't cost you anything to ship, as they are virtual assets. You send them via e-mail or allow people to download them directly from your web site. If you send it via email, make sure you have your web site address in your signature and direct them there if they need to contact you. Also if you have a newsletter, this is a good time to mention it in the email. If you have them download the item, make sure you have a way for them to sign up for your newsletter/announcement sheet on the download page. One way some people set up their auctions is to offer their products for a lower price. When they visit the web site you could offer them a higher priced product or a related back end product.

Did you know you could also get traffic from people who don't bid or don't get the winning bid? You could offer them what is known as a "Second Chance Offer" and then direct them to your web site after they have agree to purchase the item. You could also direct potential bidders to your site and allow them to download and read a free sample of the ebook or report before they bid. If they want more detailed information about the ebook or report, and they didn't bid/won, you could also direct them to your web site for a purchase.

You don't have a digital product? Well don't worry as you can also get traffic to your web site by auctioning a physical product, such as whatever widget your company sells. Print out your web site advertisement on a flyer or brochure then insert it into each product package you ship. You should also place your web address on the packing slip/receipt. Make sure you draw attention to it by asking for comments, or to contact you if they have any questions or complaints. Of course direct them to your site's "Contact Us" page for contact info.

It is very important that before you start auctioning any product on an online auction site, you should read the terms and conditions of the site usage. There are some auction sites that may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale. It does you no good to generate bad publicity by being banned from a popular auction site just because you didn't understand the rules.

All in all this is a great way to augment your other marketing methods. After all they have just bought from you in a trusted environment, so why wouldn't they trust you in the future? It may be a sneaky way to get people to visit your site, but if you take care of your customers, they won't mind at all.

So find something and list today!

Mahalo.

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Ethical SEO is The Only Way To Go!

It is amazing that even in this day and age there are still some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable. Once this happens then searchers stop trusting the Search Engines, get frustrated and everyone loses.

The searchers lose as they don't get good, honest results. The web sites lose as they don't get visitors to their sites and their sales and profits plunge. The Search Engines lose as people stop trusting them and then go off to try something else. Why do you suppose there are so many search engines that have disappeared over the years? People stopped trusting the results, plain and simple. Why does Google keep it's top position regardless of the competition? Because people trust their results and they work hard to keep that trust.

For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.
If you use a web site promotion tool that uses these unethical tricks and techniques, you'll put your web business at severe risk. Unethical tricks (“Black Hat Techniques”), might work for some time but they are not a good idea if you want lasting results.
For best and consistent results, use only ethical search engine optimization methods (“White Hat Techniques”), that use only techniques that produce lasting results and that don't offend search engines.

Search engines consider the following search engine optimization techniques as SPAM (DO NOT use or promote these methods):

automatically generated doorway pages
cloaking and false redirects
keyword stuffing
hidden text or hidden links
pages loaded with irrelevant words
duplicated content on multiple pages
misspelling of well-known web sites
unrelated and centralized link farms
other methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.
Ethical webmasters use only ethical search engine optimization techniques that produce lasting results:

optimization of existing web pages, HTML code and web page contents
organic link building with related web sites
building a win-win-win relationship between webmasters, web surfers and search engines

Search engines want to find the web sites that offer the most value to web surfers. Our tools help you to build such a web site.

Ethical search engine optimization is about everyone winning.

Ethical search engine optimization leads to a symbiotic relationship:

Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.

Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.

Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.

Follow the White Hat techniques, there are no shortcuts to lasting success.

Remember (to paraphrase anti drug messages): “Black Hat Users are Losers”.

Mahalo.


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The Smoking Gun (er..Needle)

So Brian MacNemee has bloody gauze, needles, syringes and vials that he claimed he used to shoot up Roger Clemens with HGH back in 2000-01. WOW! What a revelation!It is amazing that after all this time he has come forward with this evidence after he has been sued by the Clemens camp. Coincidence or a desperate act from a cowardly failed blackmailer?

Why didn't he come forward to Clemens with this stuff before all the shouting, claims, counter-claims etc. started? Why wasn't any of this offered to the Mitchell group as proof of his statements? Why didn't he say something before Congress got involved? These are good questions that he needs to answer, but I think the number one question he needs to answer is:

Why did you keep all of this stuff back before steroids/HGH was in the public eye and was basically a non-issue? Let's face it unless he was clairvoyant or psychic he couldn't possibly see that he would need it for a court case. There was no one hounding anyone about steroids back then. There was no Mitchell investigation, no testing, no one paying much attention. So why keep a bunch of stuff like this unless maybe the issue was possible blackmail? That is the only reason.

Brian says he kept it because he was worried that Clemens would deny use in the future, but why would he need to worry about that back then? Also did he keep the same material from the other players he injected?

This case gets fishier and fishier all the time. I mean it is as if there is a bunch of stuff coming up to prove that baseball wasn't only after Barry Bonds. It gives the racists something to crow about, and of course all the people who claimed racism when Bonds was being disposed, are now rushing to the same judgment as those who convicted Bonds. The exception is that Bonds is tied to a steroid lab through his trainer that refuses to talk (plus the testimony from Gary Sheffield and a Former Mistress) whereas Clemens only accuser is someone who was basically told “Give us Clemens or go to jail”. He admitted as much from the infamous phone conversation, yet the haters tend to ignore this and go on with their blind bigotry.

Oh by the way where is Bud Selig in all this mess? He can't be happy with what is happening. Here it is a few weeks before the start of Spring training, the good old “Rites of Spring”, when he should be gearing up the old Marketing Machine for the opening of the season.

“Opening Day” used to be the most magical words of the year when growing up, now because of all the scandals and over exposure of the players private lives and gossip sheets like ESPN and espn.com the sports world have sunk to soap opera levels.

Bud and his marketing group need to get on their high horses and grab the headlines with some positive images soon lest the season be known more for this episode than anything else.

Let's face it the “Mitchell Report” has been one of the greatest Marketing blunders since “New Coke”. It was supposed to be a fair and balanced report, yet it only focused on two informants so the report actually is skewed to people these two knew. It was supposed to prove MLB cared, but all it showed that they are so out of touch with their players and fans, as well as have no control over the sport. All it did was skew the perception that a low percentage of players were cheating, to one of a rampant underground drug culture that is so persuasive that no one is above suspicion anymore.

It is a shame that since Bud has taken over as commissioner that all we have is bad images of the sport. We have the Strike in 1994, and then the whole 1998 home run race which they marketed heavily, but now is a joke as it was the year that steroids took over baseball and now look at where we are today.

It is definitely a marketing and image problem and the fault starts at the top in the commissioner's office. Not that the player's Union or the owners are any less culpable, but it could have been avoided and now look where we are today.

Can baseball survive this as they have previous scandals? We'll have to see as there are too many entertainment choices these days, too many alternates to the “National Pastime” to think that it is invulnerable. A shame that this slick talking ex-used car salesman has destroyed the sport of our youth.

Mahalo.

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