Monday, February 21, 2011

Improve Your Customer Service, Improve Your Business

You built your web site, did your best marketing and got people to come and visit your site. Some even followed through and bought your product/service. But now that the sale is over what can you do to keep them coming back? Besides providing quality products/services the most important thing is your Customer Service. That's right people will come back if they feel they were treated well, if not they will be one and done. To keep that from happening here's a few tips you can use to keep oyur customers happy and coming back.

1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. Create LinkedIn, Facebook and Twitter accounts and provide your account names so your customers can “friend/Follow” you (Be sure to friend/follow them back).

6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase.

8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

9. Reward customers a point for every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer.

10. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Tuesday, February 01, 2011

Effective Ways To Reduce Your Business Costs

All businesspeople are on the lookout for ways to cut down on expenses. The trick is to cut down in a way that doesn't adversely effect the efficiency of their business. Sure there are the usual suggestions (printing on both sides of the paper, tracking employee use of supplies, canceling free coffee services) that sound better in theory than in practice, but here are 10 ideas that just might work better.

1. Barter
If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2. Network
Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk
You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff
You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions
You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff
If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out


http://www.renspubhouse.netii.net/business.html


Fast easy resources to help you with your marketing, save a tree by not wasting paper, be
environmentally correct and have some fun and learn something to boot!
********************************************************************

Thursday, January 27, 2011

Multiply Your Links, Increase Your Site Traffic

One of the best ways to increase traffic to your we site is to get it for free by having your site advertised all over the net by other people. Search engines love it when one has numerous relevant incoming links to a site. But how does one multiply their links so they can take advantage of this traffic?

One of most effective way to get people to link to your web site is by offering other web site owners the option of giving away your free stuff. In exchange, they link to your web site. Why would other web site owners want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site.

Your links will just keep multiplying. When a web site owner offers your freebie to his or her visitors. Those visitors may decide to also give away your freebie. And so on and so on... The more people that link to your web site the more traffic you'll get. Below are four of the most popular types of freebies given away on the internet to increase traffic.

Free Software

Offer free software from your web site. The software could be freeware, shareware, demos or even apps for smartphones that promote your business or service.

Free Online Services

Offer a free online service from your web site. The online service could be an e-mail account, search engine submission or e-mail consulting, etc. The options are only limited by your imagination.

Free Information

Offer valuable free information from your web site. The information could be a report, article, e-book, online audio recording or e-mail course, etc. be sure to capture email addresses with your autoresponder.

Free Affiliate Program

Offer a free affiliate program from your web site. The affiliate program could be pay per sale, click through, two tiered, etc.

Now, I know, there are many other ways to get links like trading or exchanging links with other web sites or joining a banner exchange. You can also do joint ventures or cross promoting. I feel these are not as effective as multiplying your links.

Try a few of these out, they can help you increase traffic to your web site if used properly.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Monday, January 17, 2011

Expand Your Marketing, Expand Your Business.

Ah yes another new year is upon us and all the hopes, dreams and desires of increasing our profits and market shares dance gleefully in our heads.

If you are like most small business people you have spent the last week or so reflecting and taking stock of the past year. What worked? What didn't? How much profit (or loss) did you make over the year? What great breakthroughs did you have? Where could you have done better? How could I make even more money this year?

These are the main questions all of us in business have, but what is the one, simple, catch-all answer we are all looking for these days?

How we can make the most profit while keeping costs to the minimum.

And how do we do this?

Expand and focus our marketing efforts.

Yes marketing is the lifeblood of a business and without a good strategy and tactics one can only hope they fall into success.

But what is the right strategy, and what are the right tactics?

Well that depends upon what business you are in. different services and products require different strategies and tactics.

First of all you need to identify your Target Market. Who is your customer? Where do they hang out online and offline? What is the best media mix to reach them?

Second is to identify their buying buttons and push them. What makes them buy? Are your products and services a logic related or emotional related purchase? How many times would someone need to see your message before they buy?

Third is to create compelling copy to assist them in making a purchase from you. Do you have a compelling call to action?

Last is to follow through and follow up to build a relationship. Surprisingly this last step is one that seems to get lost and is the hardest to implement. Also what is the right amount of follow up and what is being pushy?

The are two ways to answer these questions.

First is the “Trial and Error” method, where you just blindly follow every scheme, plan, fad etc. that comes your way.

Sure you might hit a few successes, but for the most part you waste your time and money chasing ghosts. In marketing there are no “One Size Fits All” plan or technique.

The more sure way is to spend some time and research. If you can't do the research yourself, then outsource it to a professional.

Stop wasting your time and throwing away your money. Expand your marketing thoughtfully and you will expand your profits therefore your business.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
Having Quality Information Is Essential To Business Success

You need quality information to make a difficult decision, market research, help with your marketing and new media strategies, or maybe just someone to do some copywriting.

http://www.renspubhouse.netii.net/infoservices.html

Information Is The Life Blood Of Good Business, make sure you get some, and know how to get the word out.
********************************************************************

Tuesday, December 14, 2010

Unusual Free Product Bonuses

Ah the word free, everybody's favorite word, especially when they are on the receiving end (okay maybe not so much when on the giving end). But when online there is one thing that can help build traffic and bring people to your site; Free Stuff. But instead of giving away all the usual products and other nonsense why not try some of these more unusual ideas.

1. Offline Directory - Create an online directory of offline resources. You could include names, phone numbers, addresses, etc.

2. eBook Of Reviews - Publish an ebook of stuff that's related to your target audience that you could review like products, web sites, movies, etc.

3. Round Table Chat - You could schedule a group chat of people your customers would want to meet and talk to on the internet.

4. Intelligence E-mail Alerts - Allow your customers to sign up to an e-mail alert list. You can alert them when you find out news that could affect their life.

5. Statistics eReport - You could compile a report of different statistics that's related to their purchase. It could be surveys, tests, special studies, etc.

6. Personal Notes eFile - Collect notes that you've taken about your industry and compile them into a downloadable file.

7. Profile eBook - Publish a profile ebook or report of people your target audience are interested in. You can list their birthdays, interests, age, hobbies, etc.

8. E-mail Lessons - Teach a class via e-mail about a subject your customers want to learn. E-mail them study materials, worksheets, assignments, etc.

9. Sample Of Another Product - Give customers a free sample of another product as a bonus. It could be a basic version, excerpt, limited service, etc.

10. To Do List Or Instructions - Publish a list of instructions or things to do in order to accomplish a goal your customers would want to complete.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Tuesday, November 23, 2010

Five Proven Ways To Promote Your Web Site

Traffic is the lifeblood of a web site and getting traffic is the one constant battle all site owners are fighting on a daily basis. I am sure you receive numerous invitations to join clubs or Safelists etc. that “guarantee” you traffic, but these are fleeting and not really getting you good, qualified targeted traffic you want. Here are a few tips from my book on how to get the traffic you want:

1. Holding a contest or sweepstakes is an proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

2. Use online chat rooms to promote your web site. Find the right chat room where your targeted audience would gather. Announce to everyone in the chat room something interesting or free that's offered on your web site. This will draw visitors to your web site. Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

3. Cross promote your web site with other sites. I try to find other web sites. that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. You can find businesses to cross promote all over the Internet.

4. You can easily promote your web site by using traffic generators. It could be a free e-zine, service, e- book, contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad on them . There are online directories that will also let you submit your freebie information. You can even let other people give away your traffic generators.

5. Posting messages to Social Site Discussion Forums is a great way to promote your web site A Social Site Discussion Forum is a group of people connected together via a particular Social Site (Facebook, Twitter, MySpace, etc) that allows members to communicate with one another. When you post a message to a forum include your signature file at the end. Include an attention getting sentence why they should visit your web site.

Come back next time for more tips, tricks and techniques to assist you in your marketing and
sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For environmentally smart resources to help you with your Online Business check out


http://www.renspubhouse.netii.net/business.html


Fast easy resources to help you with your marketing, save a tree by not wasting paper, be
environmentally correct and have some fun and learn something to boot!
********************************************************************

Tuesday, November 09, 2010

How To Reduce Your Business Costs

Here we go into the final two months of the year and planning for the new year has begun. Even though one hears about the economy improving, one still needs to be smart about spending. Believe it or not you can cut your everyday business costs without really affecting your quality of life, or your business, if you are smart. Here are a few techniques that you can use.

1. Barter - If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2. Network - Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk - You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff - You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent - Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions - You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7. Plan Ahead - Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff - If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate - You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search - You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Wednesday, October 20, 2010

Shift Your Sales Into Overdrive

Here we go again looking for ways to increase sales and make more profits with our online business. But how can one push sales into overdrive? Well here's a few ideas you can try out.

1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing
tools, you'll have more people giving them away.

2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

3. Make money from web sites that don't have an affiliate program, by doing a joint venture. Set up
the affiliate program through a third party for them.

4. Build rapport with your potential customers by teaching them something new. Provide them with
free ebooks, articles, tips, courses, etc.

5. Allow your visitors to collect things from your web site so they will stop back again and again.
It could be a series of software, ebooks or articles.

6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics
and background on every page.

7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request
that submitters place your link on their web site.

8. Create traffic generators that people can add to their site without doing all the work. It can be an
article directory, freebie directory, web tool, etc.

9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them
if they can find a flaw you'll give them a refund.

10. Form a strategic alliance with other related but non-competing businesses. You'll be able to beat
your competition by selling to a larger audience.

Give a few of these ideas a try and see if your sales don't go into overdrive.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Monday, October 04, 2010

How To Create Income With Your Web Site

How To Create Income With Your Web Site

Having a web site is not a luxury, but a necessity for any business or organization these days. In fact the web is the first place people go anymore when they do research when they are looking to purchase products and services. Therefore your web site is a very important, if not one of the top two, tools in your marketing, sales and income creating arsenal. SO what can you do to create income from your site? Here's a few tips you can use.

1. Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponsor ads that get top placement or the best exposure.

2. If you have enough web space, you could rent other people web pages. You could also give them away for free and make money by including your banner ad on the web pages.

3. Charge people a fee to access part of your web site. People will pay you money for your web site content if it's valuable to them. The content can be ebooks, reports, software, etc.

4. Sell your own products or services. They should be related to your target audience. You want to be able to take credit cards on your site and deliver your product to them as fast as possible.

5. Make money selling other people's products and services through affiliate programs. They'll give you a link to all track your sales. You could be paid per sale, click or sign-up.

6. Publish an e-zine from your web site. Have them subscribe to the e-zine right from your web site. You could sell classified or sponsor advertising inside your e-zine.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Thursday, September 30, 2010

Killer Press Release Secrets

When coming up with a Marketing and Branding Strategy, one should remember to use Press releases. There are many free and paid distribution services online that you can use. But before you send out your press releases you need to write and format them correctly. But what makes a successful press release? Here are some killer secrets for you to use.

1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

5. Use short sentences and double space your lines.

6. Your header and first few sentences should grab the readers attention.

7. You should tell a story and mention your business, product or service in the body of the press release.

8. Proofread your press release many times. Look for grammar and spelling mistakes.

9. Write a press release about the new products or services you're offering on your web site.

10. Create a press release about the results of an online survey or poll you have completed.

11. Submit a press release about a trade show or seminar you're hosting.

12. Write a press release about no cost chat room classes you are teaching.

13. Create a press release about your opening of a new web site.

14. Submit a press release about an online award your business or web site has won.

15. Write a press release about a free e-zine you're publishing.

16. Create a press release about online products or services you're giving away.

17. Submit a press release about an online business association or club you're starting.

18. Write a press release about a famous person that's endorsing your business.

19. Create a press release about a joint venture you are doing with another business.

20. Submit a press release about a new book or e-book you wrote.

21. Write a press release about an expert who is speaking in your chat room.

22. Create a press release about a fundraising event you're doing at your web site.

23. Submit a press release about a new contest or sweepstakes you're having at your site.

24. Write a press release about major sponsorships you're doing online.
These are just a few ideas you can use, the sky's the limit when coming up with topics for your press releases.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

********************************************************************
For help with your press releases or if you need environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Tuesday, September 21, 2010

Heavy Duty Sales Grabbers For Your Business Site

The third quarter is drawing to a close and the push to make the last quarter redeem our year is upon us once again. The problem with most online businesses is how to grab those sales once you get the prospect's attention. We have gone over traffic techniques, but here are a few techniques that will help you grab those sales once they get to your site.

1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.

2. Make your small business look big on the world wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.

4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.

5. Tell people about your site whenever you get a chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.

9. Use time saving promotional software. You can automate your search engine submissions, posting
to online classified sites, etc.

10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.



Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Tuesday, September 14, 2010

Using Database Marketing To Skyrocket Your Profits

Wouldn't it nice if our customers and clients would just tell us what they really want and how to sell them efficiently? Outside of reading their minds, or hypnotizing them to tell us, the closest tool we have in our arsenal is the old reliable Database. I'm sure you've seen how sites like ebay, and Amazon recommend certain products and services to their visitors? Well it is because they track what you have bought in their databases and so think they know what you really want before you think about it. You can use the same techniques with your clients, customers, even prospects if you do it wisely.

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.

The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.

How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.

Beneficial Uses For Your Database

Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.

Find out the things they like or dislike about your business. Use the information to target your best prospects.

Find out how much money your prospects or customers make. Use it to improve your customer service.

Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.

Find out how to your improve your existing products or services. Use it to build your customer loyalty.

Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods.
Take advantage of database marketing and watch your online profits skyrocket.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Tuesday, September 07, 2010

Lightening Fast Ways To Escalate Your Sales

Here we go into the last third of the year, and it's time to get back to being a bit more serious about your business and the work at hand. After the doldrums of Summer, one needs to ramp up and escalate sales for the big push towards the end of the year. Here are a few ways to help escalate your sales at lightening speed.

1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.

2. Allow your visitors to decided how much they want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.

3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.

4. E-mail targeted e-zines and blogs and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.

5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.

6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more
information and you just check your traffic reports.

7. Create credibility and trust with your visitors by telling them something they already know. They'll
know for sure you're not lying to them.

8. Make residual income from your customers by selling back end products. If you don't have any,
you could sign up to related affiliate programs.

9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in
e-mail so you could redirect them to a web link.

10. Create an extra income from your web site by charging for consulting. The consulting should be
related to your web site's theme.

Use some or all of these is your marketing plan. Work your plan and watch your sales escalate at lightening speed.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



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For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Monday, August 16, 2010

Heat Up Your Sales With These Scorching Ideas

Summer is here with all it's fun, glory and scorching heat. Just because summer is the stereotypical time to take a vacation and when things tend to slow down, doesn't mean you're business has to. In fact it is the perfect time to ramp up your marketing efforts for your business. Here are ten scorching ideas to heat up sales for your business this summer:


1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve
your order system, customer service, site, etc.

2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school,
environmental improvements, etc.

3. Take harsh criticism the right way and improve your online business. Don't get down in the dumps,
improve the situation so it doesn't happen again.

4. Try bartering before you buy services, supplies and equipment for your business. You can use the
extra money you save on advertising your business.

5. Give away a follow-up email course on an autoresponder. Include your ad with each lesson. People
will buy quicker when they see your ad repeatedly.

6. Make sure your classified ads don't sound like an ad. Don't ask people to buy anything or they
won't click, give something away instead.

7. Give your free bonus products extra perceived value. Don't use the phrase "free bonuses" use the
phrase "you will also get".

8. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy.
Just hold a treasure hunt contest on your web site.

9. Make sure you're always creating new products and services or improving old ones. Most products
or services won't stand the test of time online.

10. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Sunday, July 25, 2010

Why A Joint Venture?

You hear all the time about how two guys or gals in started a business together and made a fortune. You feel why can't it happen for you? Well it can if you find the right partner. But what if you don't have any business savvy friends you can team up with? How about trying a Joint Venture?

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly.

Plus:

-you can save money when businesses share operating costs

-you can get referrals from other businesses

-you can save valuable time when businesses share the workload

-you can offer your customers new products and services

-you can gain new business associates

-you can save money by sharing advertising and marketing costs

-you can get free advice and important information from other
businesses


You can find businesses to joint venture with online or offline. I try to find businesses that have the same target audience, but are not direct competition with my business. Here are a few ways to find joint ventures online:

-subscribe and participate in e-mail discussion groups, online
forums and newsgroups that deal with your target audience

-subscribe to e-zines that deal with your targeted audience

-note on your Web site or e-zine that you are interested in doing joint ventures

-search in your favorite web directories and search engines to
find businesses to joint venture with online

-look for similar or complementary businesses on Facebook, Linked-In and other social media sites.

-announce on Twitter that you are open to Joint Ventures

Once you find a business simply e-mail them your proposal. Tell the business owner the benefits of the joint venture. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three
methods above will greater your chance of constructing a profitable joint venture.

Good Luck!

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

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For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Wednesday, June 16, 2010

Anchor Down More Sales

Most businesses these days are adrift at sea, searching for that magical of all welcome port called “Sales”. The problem is most businesses these days navigate blindly not knowing where they are going or what to do to attract clients that would help them reach their destination. Well here are 10 things you can use to anchor down sales.

1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.

4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.

5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed

6. Search for your business' name in forums, social sites, newsgroups and discussion boards. Some of the comments you find could help you improve your business

7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.

8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.

9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by linking to web sites that have written positive stories about your business.

These techniques and tricks should help you right the ship and make it a smooth sailing towards sales and profits.

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


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STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
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Wednesday, June 02, 2010

Benefit Your Business By Helping Others

We have all been taught from early on that we should share with others who are in need. The same lesson can be transferred to business practices to increase your sales and profits. After all is that not what most successful businesses do? Here's an idea to help increase your profile and profits.

Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.

First, you will need to write and create your own ebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will
continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they'll work harder to promote it. That means your ad will be seen by even more people. It's now a win/win situation for you and your visitors!

Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



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STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html
Fast easy resources to help you with your marketing and have some fun to boot!

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Tuesday, May 11, 2010

Online Press Release Writing Tips

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media related to the topic of your press release

- keep your press release one page in length

- your header, contact information and release date should be at the top of your press release

- use short sentences and double space in between sentences

- your header and first few sentences should capture the readers attention

- you should tell a story and briefly mention your business, product or service in the body of the press release

- proofread your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:

- new products or services you're offering on your web site.

- the results of an online survey or poll you've completed

- a virtual trade show or seminar you're hosting.

- a free chat room class you're teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter you're publishing

- new online products or services you're giving away

- an online business association or club you're starting

- a famous person that's endorsing your business

- a major joint venture you're doing with another business

- a new book or e-book you wrote

- an expert or celebrity who's speaking in your chat room

- a fundraising event you're doing at your web site

- a new contest or sweepstakes you're having at your site

- major sponsorships you're doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Wednesday, May 05, 2010

Sell Your Products Like Crazy

The economy is improving and people are buying again. True they are being a bit more careful these days, but then after each downturn they usually do. So don't hit the panic button just yet. However you still want to increase your sales, who doesn't? Well here's 10 tips to help you sell more products like crazy in all times:

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.

6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.

8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Monday, April 05, 2010

How To Turbo-Boost Your Sales

Competition is rising and you need to try something new to get your sales moving. There are a few things you can try to help give a nice turbo Boost to your online sales. Here's a few suggestions:

1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.

2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.

3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.

5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.

6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.

7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?

9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have.

10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

Turbo boost your sales with these techniques and see your profits rise.


Come back next time for more tips, tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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