Psychological Desires That Sweeten Your Ads

Why do people buy? Well there are many reasons, but for the most part they buy to fill some psychological need. Whether it is to be more comfortable, seeking adventure, or the old status seeking (Apple Computers anyone?) keeping one step up on the neighbors. Analyze the ads that stimulate your interest. Why do they? What is it about them that makes you want to buy? What turns you off? Once you figure that out you can then use that to sweeten your ads. Here's 10 psychological triggers to sweeten your ads and increase your sales:

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product
instructions, etc.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a
privacy policy.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of
compliments for them considering your product.

5. Most people are curious about things that could affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.

6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead
of "buy our product".

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how
your product can solve them.

9. Most people want to make the people around them happy. Tell your prospects how happy their
friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.


Marketing is basically helping people fulfill their needs, whether they admit it or not the reason people buy is linked to some psychological, overt or subliminal, desire. It is our job as marketers to meet those desires and fulfill those needs.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

********************************************************************

Send Your Sales Soaring In The New Year

Ah a new year, and a new decade, but the same old problem, how to get more sales. Sure last year was a down year for most of the economy, but things are getting better and will get better in the future. Business cycles are natural and no mater what the government does, they can't avoid them. So what we must do as entrepreneurs is to maximize our potential for sales and profits in every business climate. In order to do that we need to find ways to make our sales soar. Here's a few ways you may want to try out:

1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.

4. People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.

5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.

7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.

9. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.

These are just a few things to try. Read through past posts to find more, you'll be glad you did. Now these will only work if you actually use them. Work smarter not harder.


Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



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For environmentally smart resources to help you with your Online Business check out



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Rewarding Your Loyal Customers

The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement:


Number Of Purchases

This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.


Dollar Amount

You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.


Points System

Reward customers a point for every one-dollar they spend. Lets say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower selling products or services just offer more points per dollar spent for those particular items.


The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, promotional clothes (t-shirts, hats etc with your logo and name on them), ebooks, reports, audios, or movie passes. Expensive rewards could be jewelry, vacations, bed and breakfast gift certificates, electronics or computer equipment.


You may want to invest in a good database program to keep track of your rewards program. Open Office has a great integrated program called Base that is compatible with MS Office, but costs nothing. I also recommend contacting a legal professional for advice, set-up and the structure of your rewards program to ensure there are no miscommunications that can result in trouble.

I hope these ideas I've given you help make your business more successful.



Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.



Mahalo.



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For environmentally smart resources to help you with your Online Business check out



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Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Turning Freebies Into Sales

Who doesn't like receiving free stuff, especially when it's valuable and useful? Everyone that's who. I don't care how much money a person makes or has, they always are looking for something for nothing.

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.

It's important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies there's no shipping or physical material costs.

Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.

FREE COUPON/GIFT CERTIFICATE

Offer potential customers a free coupon or gift certificate for a back end product or service you're selling. This will increase your chances for repeat purchases.

FREE BOOKLET/E-BOOK

Offer a free booklet or e-book related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.

FREE MEMBERS ONLY WEB SITE

Offer a free membership into your members only web site. Tell them what it normally costs for people who don't purchase.

FREE AUDIO/VIDEO

Offer a free audio or video to people who buy. Let them know this audio or video can't be found
anywhere else, only through this special offer.

FREE E-MAIL COURSE

Offer a free e-mail course on a topic related to your product or service. Add your back end product ads to each e-mail course lesson.

FREE CHAT ROOM SEMINAR/CONSULTING

Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.

FREE GIFT

Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.

Come back next time for more tips. Tricks and techniques to assist you in your marketing and sales efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Increase Your Traffic With These Sure-Fire Phrases

Again we are looking at ways to increase traffic and make your site the place to be on the web. In this ever increasing competitive nature of the web everyone is looking for an edge. Here's 10 phrasee you might want to try:

1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.

2 "Subscribe To Our Free E-zine" Tell your visitors to subscribe to your e-zine. When they subscribe you'll capture their e-mail address. Every time they read your e-zine, it will remind them to return to your site.

3." Participate On Our Discussion Board" Ask your visitors to participate on your online discussion board. By participating they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.

4. "Sign Our Guestbook" Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your web site.

5. "Use Our Free Content On Your Site Or In Your E-zine" Allow your visitors to use your articles on
their own web site or in their e-zine. Just ask them to include your resource box. This will spread your
advertising all over the internet.

6. "Refer This Our Web Site To A Friend" Ask your visitors to refer your web site to a friend(s). They may know someone that would benefit from visiting your web site.

7. "Fill Out Our Online Survey" Ask visitors to fill out your online survey or questionnaire. You could use it to get valuable feedback on ways to improve your web site to increase traffic.

8. "Enter Our Contests" Ask your visitors to enter your online contest or sweepstakes. People love to win stuff, and they will visit your web site to try.

9. "Give Away Our Freebie To Your Visitors" Allow your visitors to give away your online freebies to people that visit your web site. Include your ad on the freebie and those freebies will multiply your traffic.

10 "Join Our Affiliate Program" Allow your visitors to make money selling your products or services. This will increase your traffic because they will link to your web site.

Try out a few of these and see what happens. They only work if you do.

Come Back next time for more tips, tricks and techniques to assist in your marketing and sales efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.

********************************************************************

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How To Sell Your Products Faster

With the holiday season around the corner we all would love to amp up our sales. However we try we can only sell so much at a time. The secret is to get people to make their decisions faster. Here are some tips to help you.


1. Give people a deadline to order. Tell people if they order by a certain date, they will get a discount
or free bonuses. This will create an urgency so they don't put off buying.

2. Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.

3. Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repair and they won't have to be without the product for a long period of time.

4. Publish testimonials on your ad copy. They will give your business credibility and you'll gain peoples trust. It's important to include the persons full name and location with the testimonial. (Make sure you comply with the new federal rules concerning testimonials).

5. Give people free bonuses when they order your product or service. The free bonuses could be books,
jewelry, reports, newsletters, etc.

6. Allow people to make money reselling the product or service. Tell people they can join your affiliate
program, if they order. You could pay them per sale, per click, per referral, etc.

7. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc.

8. Provide free shipping with all orders. If you can't afford it, you could offer free shipping on orders over a specific dollar amount.

9. Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it.

10. Offer a buy one get one free deal. If you sell more than one product this type of deal works great.
People will feel they are getting more for their money and order quicker.


Give one or two a try and see what happens. These won't work unless you do.

Come back next week for more tips, tricks and techniques to help with your marketing and sales efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.


********************************************************************



For environmentally smart resources to help you with your Online Business check out



http://www.renspubhouse.netii.net/business.html



Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!

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Getting Started on eBay - What You Need to Know.

Yes we all heard, read and probably even watched specials on the great eBay machine and how it has transformed the business arena. But what if you have been on the sidelines not sure how to get started? Well here's a little helpful guide to get you started.

So you've decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.

What to Sell.

First off, you need to know what it is you're going to sell: what's your speciality? You'll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won't get any loyalty or real reputation if you just sell rubbish at random.

When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don't know anything about then you'll never write a good description and sell it for a good price.

You might think you're not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I'm sure you'll discover some kind of interest. If all else fails mention it to your friends and family: they'll almost certainly say "Oh, well why don't you sell�", and you'll slap your forehead.

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you're knowledgeable about and it's small and light enough for postage to be relatively cheap, then that's great!

Don't worry if you think the thing you're selling is too obscure - it isn't. There's a market for almost everything on eBay, even things that wouldn't sell once in a year if you stocked them in a shop. You'll probably do even better if you fill a niche than if you sell something common.

Tax and Legal Matters.

If you earn enough money, you should be aware that you're going to have to start paying tax - this won't be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.

Prepare Yourself.

There are going to be ups and downs when you sell on eBay. Don't pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.

Anyone can sell on eBay, if they believe in themselves - and if you do decide it's not for you, then the start-up costs are so low that you won't really have lost anything.

If you're ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. An upcoming article will give you a guide.


Come back next week for more tips, tricks and techniques to assist you in your marketing efforts.

Remember we're all in this together and I'm pulling for ya.

Mahalo.

********************************************************************

For environmentally smart resources to help you with your Online Business check out

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing, save a tree by not wasting paper, be environmentally correct and have some fun and learn something to boot!
********************************************************************

Make Your Ads COMMAND Attention

You have used my tips for sprucing up your copy, you've followed my advice for placing ads,now the next step is to make your ads stand out in todays market place. The problem is that too many people follow the same templates and they all look like they were made in an ad clone factory. SO how does one stick out? Well here's a few tricks you can try:

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons
eye and also support your product claims.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in
boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is
to use a free offer as your headline.

7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders
with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

Try out a few of these when you rewrite your ads and see the increased click throughs. They only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

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Make Their Eyes Pop, and Jaws Drop With These Ad Copy Secrets

Writing effective copy is the hardest thing to master when writing ads. Coming up with concepts, though hard in itself, seems like child's play in comparison (okay sometimes it is child's play, but you get my drift here). so what can one do to write more effective copy? Well here's a few thing you can try:

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People
will think that if these people bought from you, they should also trust your business and purchase your
products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information below the picture and a
brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase
price to specific charity. This will show them you really care about the people. They may just buy
your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should
remind them of their problem and make them think about what will happen if they don't purchase your
product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

I hope you find these tips useful and remember they only work if you do. Effort is the key to success, but only if you are working smarter.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.


********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

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Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Sizzling Ways To Improve Your Ad Copy

Writing ad copy is one of the most difficult, yet important piece of your business, whether online or offline. Improving your copy is key to an effective marketing campaign and generating sales. Want to make yours sizzle? Well here's a few tricks:

1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers interested as they continue to read your ad.

3. You could ask your reader questions through out the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions you ask should persuade the reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to
your target audience. You could highlight them with color, underlines, italics, etc.

5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you won't lose the sales from all the skimmers.

6. You could change the size of your text on your ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower the price on your ad copy. A higher price could increase the perceived
value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements,
and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read without people pulling out a dictionary.

Try out a few and remember they won't work unless you do.

Come back next week for more tips tricks, and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for ya.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.netii.net/marketing/ielib.html

======================================================================

Profiting From Twitter The Smart Way

Here's some tips on how you should be profiting from Twitter. If you want to learn how to obtain joint ventures, meet people you can produce products with, get people to promote your products and jump start your business all without forking over even a dime, then read on MacDuff.

And you can do all of this starting 60 minutes from now even if you don't know anyone to start, even if you don't have any sort of list to begin with, even if you're a newbie, even if you're a Mac or Linux user, even if you can't attend seminars, even if .... You get the idea.

While using Twitter, you will:

* Meet people who have lists, can help promote your product, and may even help move your business forward.

* Connect with people like you, give you a sense of community.

* Avoid the bickering, flaming, name calling, and arguing junk etc that goes on in forums these days. I hate most forums where a few people post all the time and become power brokers even if they're obnoxious, don't have any clue what they're doing and so forth. Forums also attract a lot of negativity.

Twitter is a totally different and refreshing experience.


Here are some great tips on getting the most out of Twitter.

1. Sign up at Twitter.com- It'll take you about 30 seconds.

2. Keep the negative junk off Twitter - treat others the way you want to be treated, be positive.

3. Follow people who are in your niche- click on "find people." ,type in names of people who write blogs in your niche, who have affiliate products and who are influencers, Click the "follow" link under their photo. This will let you see their tweets with other people.

4. Make friends- Do NOT go onto Twitter pitching people. Make friends. Be a sociable person.

5. Learn the art of the RT- RT stands for "retweet". There's a little icon that says RT. When you retweet someone's messsage, you're passing it on so the people on your list can see it.

6. Observe for a week - Spend a week or so just watching others and learning what happens on Twitter before you jump in head over heels.

7. Anything and I do mean anything you say can and will be retweeted- beware what you write it could come back and haunt you later.

8. Share your positive energy- positive energy attracts other positive people.

9. Give first- Do NOT ask people to promote you or your product. GIVE first. Offer to promote THEM!

10. If someone really annoys you, you can go to twitter.com, find their name and on the right side is link where you can block them.

11. Search for affiliate programs in your niche market. Find the names of the product creators and look 'em up on Twitter.

12. Offer viral ebooks and reports on Twitter.

13. When you run across a cool web site or resource tweet it to your list.

14. Go out of your way to promote others to your Twitter list. They'll reciprocate some time in some way.

15. Understand that in the big picture your goal is to find people who have lists and can promote your products then make friends with 'em. That's your ultimate objective. But you don't get there by ramming your product down people's throats. You get there by being an ATTRACTIVE PERSONALITY that others gravitate to.

16. Inspire others to go for it and pursue what they know they should pursue but don't have the courage to do it- Be a cheerleader for people's highest and best interests.


17. Do NOT end up twittering away time you really should be using to create products or do other promotions.

Use Twitter. Don't let it use you.

I hope you found these tips helpful. Comae back next week for more tips, tricks, and techniques to assist you in your marketing effort. Remember we're all in this together and I'm pulling for you.

Mahalo.



********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************

Writing Profit Producing Ads

We all want to make sales, it's the life blood of any business. But i order to drive people to our site, store, show etc, we need to advertise. "Build it an d they will come" only works in fictional cornfields transformed into baseball fields not web sites or stores for that matter. But how does one write an ad that will produce the desired result? Here's a few ideas you can try:

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your
product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

These are just a few ways to create ads that will bring in the results you need. As always these are suggestions and will only work if you do.

Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.netii.net/marketing/ielib.html

======================================================================

Motivational Triggers That Make People Buy

Ah how to motivate people to buy your products and/or services. It should come at no surprise to anyone in business that a majority of sales are emotional in nature. People must feel that they are meeting some sort of need. Sure most people will deny this, but it is true none the less. But how can you motivate people to buy when they are on your site? Well here's a few motivations you can fill:


1. People want to make more money. They may want to start their own business, get a higher paying
job or invest in the stock market. This will make them feel successful.

2. People want to save money. They may want to invest for the future or save for a big purchase.
This will make them feel more secure.

3. People want to save time. They may want to work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.

4. People want to look better. They may want to lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.

5. People want to learn something new. They may want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.

6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This
will make them feel healthier.

7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel relieved.

8. People want to be loved. They may not want to be lonely anymore or want to start dating again.
This will make them feel wanted.

9. People want to be popular. They may want to be a famous celebrity or be more popular in
school. This will make them feel praised and admired.

10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will
make them feel more fulfilled.


Try out a few of these techniques and adapt them to your business and watch your sales grow.

Come back next week for more tips, tricks and techniques to assist you with your marketing efforts. Remember, we're all in this together and I'm pulling for you.

Mahalo.


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Tweeting Your Business Message

Twitter is all the twitter these days. You can't watch, read or hear anything these days without someone asking you to follow them on Twitter. But what exactly is Twitter and how can one use it to promote their business?

Twitter is basically a free micro-blogging platform. It lets you tell the whole world what you are up to in 141 characters or less. There are millions of Twitter-addicts all over the world, and the number of active users increase exponentially every month. It is not only open for individuals, but companies can also use it to promote themselves as well..

On Twitter you will have people “following” you, and you will be “following” others. “Following” is being updated every time a new post is added to one of your contacts’ profiles. Being followed is the same; every time you have something to add, all your “followers” will be updated. The more people that follow you, the more exposure your business will get, theoretically that is.

But it’s not about adding as many people as you can to your friends list. You need to be smart about building your follower base. The problem is that many companies that try to market using Twitter don’t understand how this community works, and consequently their Twitter Marketing efforts don’t pay off as they end up following too many "questionable" followers.

To help you avert this fate, the following steps will guide you in understanding what to do and what not to do to give your company huge exposure using Twitter.

1) Import Your Contacts.

Twitter allows you to to import contacts from Gmail, Hotmail and your own address book. Do it as this will give you an immediate following. .

2) Make Sure that Your Profile is Complete

Fill in all the fields (both required and optional) and include your website URL. You can also personalize your Twitter page to match your company’s branding. Create a small "elevator pitch" for your bio section so people will know exactly who you are and why they should follow you.

Step 3: Understand the Dynamics of Twitter

Twitter is a social tool, not a classifieds site. Don’t spam others about your specials, but gently nudge them in that direction. Follow other user as they want the same thing you do after all. Be active in the community (tweet and post comments about others’ tweets often). Don’t tweet every 5 minutes. It becomes annoying. Engage in conversations. Retweet (reply to others’ tweets) often
Don’t promote your company directly. Do it the smart way. For example, if you sell widgets, write a buyer’s guide about the kind of widgets that you sell and tweet about that blog post. That is useful information. Avoid tweets like “Great Widgets On Sale – Starting at $9.99!”

Step 4: Build Your Followers Base

There are many things that you can do to build your followers base:
Put a link to “Follow Me on Twitter” everywhere (your email signature, forums, website, and business cards). Every time you post on your blog, invite people to follow you on Twitter. Search for Twitter users whose followers base you would love to have for yourself. See who is following them and follow those users. They will follow you back. See who is following your friends and follow them.
There are Twitter directories that are great to find members who are likely to follow you. Examples include Just Tweet It and Twellow. Use Twitter’s search feature to find profiles that interest you. Use Twitter’s RSS feed to be notified every time a tweet containing a certain keyword is made.

Step 5: Balance Your Followers/Following Ratio

Try to have a balance between people you follow and people that follow you. If a lot of people follow you and you don’t follow them, they will stop following you. If you are following plenty of people but just a few are following you, you’ll be seen as a spammer trying to grow your follower base as quickly as possible.

Step 6: Make it Worthwhile to Follow You

Tweet interesting stuff. Every time you are about to post something, ask yourself “Is this something I would be interested in?” If the answer is no, chances are that your followers will feel the same way.

Step 7: Learn from the Best

Find users with several hundred followers and learn from them. See what they are doing right and get ideas from them.

Done right, Twitter Marketing can lead to positive exposure for your business. Companies have been known to make tens of thousands of dollars from customers that found them through a Twitter account. Depending on your business, Twitter could be one of the most successful weapons in your Internet Marketing arsenal.

Remember to come back next week for more tips, tricks and techniques to assist you with your marketing efforts. We're all in this together and I'm pulling for you.

Mahalo.

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Get Your Ads and Articles Noticed

Do you post to message boards, Articles Directories, Forum discussion lists, classified ads sites, FFA sites or newsgroups? Posting ads and articles to various sites are a great way to get noticed and attract others to your site. But what draws people to some ads or articles but ignore others? Well, people will usually read the subject line before they read your ad or article, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or articles noticed.


1. Use extra white space creatively in your subject line. You can add extra blank spaces between your
words or letters.

2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a
capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )

4. Begin your subject line with the word "STOP!". People have been trained their whole life to stop
what they are doing when they see that word.

5. Ask people a question in your subject line. We all went to school and were repetitively branded to
answer questions.

6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience.
It could be free information, software, trials, etc.

7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attention
and to win their trust, why not use them online too.

8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped
off and trained themselves to ignore those claims.

9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.

10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.

Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.


Mahalo.


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Highly Persuasive Ad Writing Tips

Writing one's ads is a skill that must be developed through trial and error. Of course there are tips and techniques you can use to help strengthen your ad and increase your click throughs, and thereby your sales. Here's 10 to get you started.

1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people
should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey
your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review,
on a top ten list, an article, etc.

6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives
you credibility because it shows you're an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers
and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific
and believable results you customers have received.

Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.

======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.netii.net/marketing/ielib.html

======================================================================

Persuasive Triggers To Popularize Your Ads

In all the flotsam and jetsam of Internet ad sites one needs to stand out and get potential buyers to click through. The problem most people have is that they are using the same templates and techniques gleamed from "me too" sites. In order to differentiate oneself you need to bring something new to the table and persuade the viewer to click and become a buyer. Here's a few tricks you can try:

1. Most people want to win over others. Tell your prospects how their family or friends will admire
them if they buy your product.

2. Most people want to associate with others that have the same interests. Give your prospects a free
membership in a private chat room just for them.

3. Most people want a clean environment. Tell your prospects that you'll donate a percentage of your
profits to help clean the environment.

4. Most people want to eat good food. Give your customers free coupons to a nice restaurant when
they purchase your product.

5. Most people need or want new information to absorb. Give your customers a free ebook or tip
sheet when they purchase your product.

6. Most people want to avoid or end pain. Tell your prospects how much pain and problems they
will avoid or end if they buy your product.

7. Most people want to gain pleasure. Tell your prospects how much pleasure or the benefits they
will gain, if they purchase your product.

8. Most people don't want to miss out on a major opportunity that they could regret in the future. Tell
your prospects you'll be raising the price shortly.

9. Most people want to have good health and live longer. Give your prospects free coupons to a
fitness club when they buy your product.

10. Most people want to belong to something or a select group. Give your prospects a free member-
ship into your club when they buy your product.


Generating sales through our ads is one of our goals and using these and other techniques will get you on your way. Remember, they will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all in this together and I'm pulling for you.


Mahalo.


********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.

http://www.renspubhouse.netii.net/business.html

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Riveting Ways to Generate Instant Sales

Instant sales is the dream of all businesses, either on or offline. Of course these days in the increased competition and economic uncertainty one needs to generate these to survive in business. But how does one do this? Well, here's 10 riveting ways to generate, develop and nail down instant sales:

1. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package
your product with other products.

2. Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.

3. Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.

4. Allow people who do not have time to explore your site to download your web site in ebook format.
This will allow them time to view it offline.

5. Use tons of headlines and sub headlines on your web site. This will keep their attention and keep them at your web site longer.

6. Take advantage of popular fads. If something is popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.

7. Allow your prospects to chose between a retail or wholesale price. Charge people a membership
fee to always get the products at wholesale cost.

8. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free
chat room and you'll draw extra traffic to your site.

9. Increase the perceived value of your free stuff or bonuses by including the retail dollar amount the
freebie would normally sell for.

10. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring.


Generating sales is our goal and using these and other techniques will get you on your way. They will only work if you do. Come back next week for more tips, tricks and techniques to assist you in your marketing efforts. Remember we're all int his together and I'm pulling for you.

Mahalo.

********************************************************************
STOP SEARCHING. YOU'VE FOUND IT.

For more resources to help you with your Online Marketing efforts.


http://www.renspubhouse.netii.net/business.html

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How To Outsell Your Competition

Competition is not bad for a business as it shows that there is demand in the market. However it would be nice to be the leader and outsell your competition. The key to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of
your product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to
your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free
shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you
have believable proof that supports your claims?

5. Quality- Is your product built and tested to last longer than your competition? Can you improve the
overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product
easier to use than your competitions?

7. Features- Can you offer more product features than your competition? Do your features support the
benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product
suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product
repair? Does your competition make their customers talk to a machine?

11. Proof- Can you provide more proof than your competition that your product is reliable? Can you
provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?

Again use as many of these techniques as you can and mix and match and watch the results. Remember these won't work unless you actually use them. Also don't do negative selling as that tends to raise red flags in client's minds. We're all in this together and I'm pulling for you.

Mahalo.


======================================================================
Inquisitive Explorer's Library Mega Pack!

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas. No business or entrepreneur should be without them.

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.com/marketing/ielib.html

======================================================================

Why They Won't Buy From You

You do the social media, email and list marketing techniques to the letter. You are sure that the traffic you have is targeted and your niche is a “hot market”. But even though you are getting traffic, the sales don't seem to show up. What could be the reason people are forgoing buying form you? Here's 10 possible reasons:

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response
rate.

10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.


Of course if you are selling Buggy Whips in a Automobile market one will have trouble making sales. So make sure the products you sell make sense to the market you are trying to reach.

Come back next week for more tips, tricks and techniques to help wit your marketing efforts. Remember we're all in this together and I'm pulling for you.

Mahalo.


********************************************************************
Inquisitive Explorer's Library Mega Pack!

MASTER YOUR WEB MARKETING And GET OUT OF THE RUT YOU'RE IN

http://www.renspubhouse.com/marketing/ielib.html

All 4 volumes of my Inquisitive Explorer marketing ebooks together as one mega library.

Together these volumes offer tips, tricks and techniques to assist your marketing efforts. They range for the easiest and most basic to the latest ideas.

No business or entrepreneur should be without them.


Fast easy resources to help you with your marketing and have some fun to boot!
********************************************************************